Mon, 23 March 2015
Hey welcome to another edition of Life on Fire TV! Today it’s all about the wide, wide world of webinars, specifically how to attract customers using webinars. I’ll walk you through the step by step process I use with my clients to help them generate tons more leads and profits.
Whether or not you’ve used this strategy before today’s episode has plenty of tips, tricks and tools for you to implement. Seasoned vets and first-timers alike will benefit from what I discuss on the show.
Listen to this to find out why you should use a webinar, what components to include in your webinar and then how to close the webinar for maximum impact on sales and lead generation.
In this episode you’ll hear:
So why webinars? They are the next best thing to being face to face, in-person with your target market. If you want to leverage yourself and scale your business, webinars are key. By being the person at the helm you set yourself as an expert, it’s your virtual stage.
On this episode I explain the steps to setting up your webinar by giving you the story of my client, Brian. I helped Brian find his passion, then map out a step by step plan to create and market his webinar and his product based on that passion.
You can follow along and make note of the steps I talk about to set up your own webinar. Once those are in place, here’s what you’ll want to include in your webinar:
1. The introduction
If you can have someone else introduce you that would be killer!
In your introduction you want to welcome them, thank them for being there and acknowledge people by name. Ask them what their #1 thing is they want to get out of the webinar.
Also have a contest. Have three prizes you give away at the end of the webinar; they will go to the three people who first correctly answer 3 questions based on the webinar content. That way people are tuned in, focused and they want to stay til the end.
2. Your story
This should be short, sweet and relevant to the webinar’s content. People aren’t there to hear all about you, they are there to learn from you and walk away with valuable information to make their lives easier. So make sure your story is authentic, relevant, and brief.
3. Three pieces of content (your best stuff!)
This is where you give away the goods. A lot of people make the mistake of not giving away their best content here, they worry no one will buy their course if they do. And that’s simply not true.
Your job on the webinar is to make everyone’s lives better by having been there, and that boils down to you giving your most valuable information to them.
4. Testimonial (social proof)
Provide a testimonial from one of your clients about how you’ve helped them and made an impact in their businesses with the information in your product or your services.
5. An offer.
Then finally you close the webinar with an offer. If you are doing this for the first-time you MUST use the value bomb strategy. You say to your participants that you’ve given everything you’ve got, and you want to keep adding value.
So you offer them a survey and you’ll choose 5 survey participants to receive a 30 minute session with you. On the survey you’ll ask things like: what is your biggest challenge and frustration with (your webinar topic)? What was your favorite thing and least favorite thing about the webinar? How can I improve it?
Be sure you highlight what benefits they’ll receive from spending 30 minutes on the phone with you.
If you’ve already hosted a webinar, try the stampede close where you give away a cool bonus to the first 10 people who buy tonight.
And that is how a webinar is done! Be sure to listen in and take notes, I give away all the details you’ll need to make your first (or next!) webinar a smashing success.
If you’re ready to find out more check out our webinar training page here too!
If you liked this topic stay tuned for next week’s show on how to market your webinar. You’ll want to catch that one for sure. Thanks for being here and we’ll see you next time on Life on Fire TV!