Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth

There are no words, pictures, or videos that can adequately describe what happened at our IGNITE Your Movement event but this video clip will give you a nice peak behind the scenes.


This video showcases some of our “Firestarter Pro & Firestarter Elite” clients and their journey to success.


By watching each person you will quickly see that literally EVERYONE has to go through a “season” or test before becoming successful.

My goal is for this video to inspire you.


To inspire you to just say “screw it” and go for your dreams.


To realize that literally ANYONE can do it…it just takes belief.


The big question is… “If not now, then when?”


When are you going to make the decision to step into your greatness and play a bigger game?


And if not you, then who?


The truth is that only you can decide to take your life & business to a whole  new level.


Sure, we can help you every step of the way but it first starts with your decision to go after your dreams.


Then…once you make that decision the best part is that it’s your “choice” to make your decision right.


I truly hope this video inspires you to just “go for it.” 


In doing so, I also hope that you decide to get yourself a coach.  Whether it’s me or someone else, please…just get a coach.


Everything changes when you have someone in your corner helping you every step of the way. 


I choose to live life with no regrets BUT if I had to pick 1 regret it would be…not hiring a coach sooner.  I waited until I was 30 years old.  If I had a coach sooner I would not have had to suffer through all of my 20’s failing at business over and over.


Take the shortcut to abundance, happiness, and a life on fire.


Again, whether it’s me or someone else…just get a coach.


If you’re serious about going for your dreams and you’re ready to roll up your sleeves then let’s talk.

There’s only so much time in the day and I can’t coach everyone.  The few private clients that I take on will experience more abundance and happiness than they ever thought possible.

To apply and see if you’re a fit go to:

Direct download: 141_Inspiration-Panel-Ignite-2015.mp3
Category:general -- posted at: 9:43am PDT

Hey hey! Welcome to episode 140 of Life on Fire TV. Today’s episode is about one of my favorite topics to share: how to create a virtual summit and promote it with Facebook ads.

This is one of my favorite topics because it benefits you no matter what stage your business is in. Whether you’re just starting out like I was or you’ve been in the game for awhile, a virtual summit is an exceptional way to position your brand, your business and yourself in your marketplace.

Personally I’ve used this strategy to sell my first business by the age of 30 and I’ve used it to build Life on Fire into a seven-figure business. I’ve also helped many of my clients use it to generate six figures for themselves!

In this episode you’ll hear:

  • Why I never wanted a regular job, even as a kid. (6:55)
  • How I became a Facebook marketing expert. (11:40)
  • The one simple rule to follow when educating others. (12:05)
  • What are the four main benefits of doing a virtual summit? (16:50)
  • And so much more!

So let’s dive into the 11 steps necessary to make a virtual summit successful, and how to use Facebook ads to promote it.

1. Answer a few questions.

Answer these specific questions: what are you passionate about? What do you love to do? If you had all the money in the world what would you do?

2. Modeling is number 2.

You want to model your ideal lifestyle after someone who already has it. Who has a lifestyle you would like to emulate? Then figure out how they got that lifestyle, and commit to doing the same.

3. Your third step is to find out who your ideal customers are. 

What are their biggest problems, challenges? What is their income, occupation, age? Create an avatar, one person who embodies all the characteristics of your ideal client and name that person. Now when you communicate in ads, or on your summit talk to that one person.

4. Now name your virtual summit. 

Pick something that is simple and easy to remember when you chose your name, that way it’ll stick in people’s memories!

5. Number five is graphic design.

Now get your graphic design together, your visuals matter so make yours professional and make sure they stand out.

6. Get an anchor speaker.

Get the big one and they'll bring everyone else.

Reach out to this person by edifying them authentically, then make sure they understand the benefits of being in your summit and give to them. Add enough value and they'll say yes.

Sure you might feel afraid but remember your fear is an indicator you're going to grow! Recognize it and embrace it, turn those feelings into motivation.

7. Now get the rest of your speakers. 

Reach out to everyone else after you have your anchor. As soon as your anchor is in go to others you want and let them know your anchor has said yes. Those people will say yes because they want to be associated with your anchor too!

8. Your eighth step is getting your actual launch traffic. 

What's the best kind of traffic? The best traffic is endorsed traffic: there's an implied support of you when it’s coming from someone established in your industry. Their endorsement goes a long way.

Ask your speakers to email info about your summit to their list, this is a way to get endorsed traffic. 

9. Facebook ads. 

Speaking of Facebook ads the second best traffic is paid, endorsed traffic. Social media is a great place to do this: create ads in which the person's face is pictured with you, then target their audience. 

10. Deliver the sessions.

For the tenth step you have your choice of various Google hangouts, teleseminars, webinars, etc. How you deliver the content is up to you, you can interview them, or let them do their thing. I wanted to be seen as an equal so I interviewed my speakers, but the choices if yours.

11. Now leverage this content.

Here again you have your choice of where to share it from podcasts to YouTube. Once the content has been created you can and should share it via different online platforms to grow your list, and promote your speakers.  

And those are the 11 steps to creating an awesome virtual summit! Like I said earlier these are the steps I have taken to create mine and to build my business income to seven figures; I love to see my clients take this information and run with it. I hope you will too! 

For all the specifics check out on today’s episode of Life on Fire TV and then create your own virtual summit.




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Direct download: 140_How-To-Create-A-Virtual-Summit.mp3
Category:general -- posted at: 12:40pm PDT

Hey hey! Welcome to episode 139 of Life on Fire TV. Today we’re talking to one of the top 3 people I know living a life on fire, Mr. Cole Hatter. 

Cole joins us for his second visit, and this time we’re talking about prospering with purpose and making money matter. Check it out on today’s episode of Life on Fire TV.

Even though Cole’s been on the show before we didn’t spend a lot of time digging into his backstory, and that’s something we do on this episode. 

Cole is an exceptional businessman, father, husband and friend. Ever since he was a child he wanted to make a measurable difference in the world. His first calling was to the brotherhood of firefighting. 

But a severe car accident ended that dream, and also ended the life of one of his best friends. Cole remembers very little about the accident except the ER surgeon telling him someone must have plans for Cole because there’s no reason he should have survived.

Just two months later Cole lost his other best friend in a tragic dirt bike accident. Buoyed by his church family and his internal commitment to his friends’ too-short lives, Cole was determined to make his life mean something. Because his friends had passed away far too early in their lives Cole was committed to making the rest of his life matter and be a testament to their memories.

In this episode you’ll hear:

  • Can money buy happiness? (16:00)
  • One immediate way to stand out in a crowded marketplace. (17:20)
  • Why you have a responsibility to run a profitable business. (26:00)
  • How to create a for-purpose event: Cole breaks down the steps. (27:00)
  • Why did Cole shoot videos for his upcoming event? (34:30)
  • And so much more!

And Cole has done that, he has prospered with purpose. And because of his commitment to living a life on fire, he is now teaching people how to prosper with purpose and how to make money matter. He says the two aren’t separate, you can and should have both!  

In this episode Cole shares a simple way to practice this in your business whether you’re in the start up stage or you’re an existing organization: add a charitable angle to what you’re already doing. 

You can give a portion or a percentage of all of your sales to a non-profit, and advertise that you are doing so. Let people know their money is going to a good cause, as well as to your business. And don’t worry about losing that money you donate, Cole believes your sales will actually increase because people love to contribute to organizations that do good.

Not convinced? Think of these two companies: Tom’s Shoes and Sevenly. What are those two businesses really? They are a shoe company and an apparel company. And aren’t there already hundreds of thousands of companies in both of those spaces already? So why did they make such a splash, create brand loyalty and astronomical sales? Because they give a portion of their sales to non-profits, and people love to feel their purchases are going to help others. 

Because he’s a man on a mission Cole is also spreading this message at his upcoming event, Thrive. His for-purpose event is to teach people how to make money, how to protect that money and how to make that money matter, create the most impact. And the proceeds are going to a non-profit, A Human Project our good friend Wesley Chapman spearheads.

Have a listen as Cole breaks down the steps he took to create his event, and how he got some of the biggest names in the world to join him even though he had a tiny mailing list! Check it out on today’s episode of Life on Fire TV.



Direct download: 139_Make_Money_Matter_with_Cole_Hatter.mp3
Category:general -- posted at: 11:07pm PDT

Hey hey! Welcome to episode 138 of Life on Fire TV. Today we’re wrapping up the third installment of your 3 day motivational challenge. Our focus is increasing your performance tenfold by getting into the zone easier and staying there longer!


I’ll walk you through how to create a powerful morning ritual to supercharge your day, how to master your calendar and how to stay super motivated no matter what challenge crosses your path. Check it out on today’s episode of Life on Fire TV.


To create a powerful morning ritual that supercharges your day there are six steps I recommend:


1. Get up earlier.

2. Say three things you’re grateful for the minute you wake up.

3. Tap into your spirituality through prayer or meditation, if you’re into that.

4. From day 2, read the letter you’ve written yourself and let the emotion of that letter fill you up. 

5. Eat something light and healthy to boost your energy and fill your body with the proper nutrients.

6. Finally kick off your morning with some exercise. Listen to something uplifting in your ears when you do!


In this episode you’ll hear:

  • How to get in the zone and stay there longer (1:35).
  • Why your morning sets the tone for your day (3:10).
  • What is batching and why should you do it (9:40)?
  • What is Parkinson’s Law (11:35)?
  • This one thing absolutely kills energy and motivation - what is it (12:50)?
  • And so much more!

Whether you have kids or you aren’t a morning person, you can still do these things to start your day. If you only have 15 minutes then condense them into those 15 minutes! 


Take what works for you from that list above and make your morning ritual something you look forward to when you go to the bed the night before (it’ll make it that much easier for you to get up early!).


I give several other tips on how to 10x your daily performance, including mastering your calendar. My top tip for this? Batch your activities. Sprint, then break, sprint and then break, sprint again and then break.


What I mean by that is this: whenever and wherever possible batch together similar activities. For example, I do all of my coaching calls on the same day. I batch them together, then take a break and get back into them after my break. 


By batching I’m solely focused on the calls, and I’m not distracted by the blog post or sales copy I’m writing later on. I save those activities for other days.


Another tip to mastering your calendar is to schedule your vacation and your breaks, and do so liberally. Ever notice how much you can accomplish before you go on a vacation? You’re super productive and manage to get it all done, even when it seems impossible! When you know a vacation is coming up you’ll keep that same intensity level.


On this episode I also give you an awesome email challenge that will help you stay focused during your day, and a powerful way to stay in a flow state. Check it out on today’s episode of Life on Fire TV!




Direct download: 138_Three-Day-Motivation-Challenge-Day-3.mp3
Category:general -- posted at: 12:00am PDT

Hey hey! Welcome to episode 137 of Life on Fire TV. Today we’re talking about the REAL way to set and achieve your goals. This is exact process I’ve used to sell my business by the time I was 30 AND to meet and soon marry Megan Ann, the love of my life. 


We’re building off of what we learned in the first day of the motivation challenge: how to change our internal state quickly by tapping into our own life on fire moments. In day two of the motivation challenge we’re discovering how to reach any goal in your business or any other area of your life.


Whether it was a New Year’s resolution or any other type of goal almost all of us have set goals at one point in our lives. But how many times have you set a goal and then not reached it? And how discouraged did you feel when that happened?


The process I’m sharing with you today is going to change all of that for you; I can say that because it did for me too!


In this episode you’ll hear:

  • Why I tattooed my chest (2:45).
  • How I found the love of my life (6:50).
  • Why it’s so important to get your “reps” in when setting goals. (12:40)
  • The importance of public accountability in achieving your goals. (16:15)
  • What are goals on fire? (17:40)
  • And so much more!

The first step in this goal setting process is to get into state. By that I mean get into the right frame of mind for setting goals. Get excited! Use that moment on fire technique from day one to get pumped up.


Next get clear on what you want; I recommend starting with a monthly set of goals. By the first of the month get those goals written down on paper. 


When you’re writing them out make them attainable. Don’t say you’re going to go to the gym every day. Life happens and you may not be able to go every day. You want to make your goals attainable so you can begin to build congruence, or what I call getting your reps in. The more goals you write down that you actually reach the stronger your goal-setting muscle will become.


You can also stretch yourself even with attainable goals. Sign up to run a 5K or a Tough Mudder. Now you’re motivated to work out because you’ve got a race coming up! 


Now that your goals are clear and you’ve written them out, print them out so they are visible in your home or at your office. Post them in your bathroom or above your computer. Put them somewhere you will see them every day. You want them to be visible because you’re going to read them every day. 


You also will be making them publicly known. You can do what I do and add them to a Powerpoint, then take a screen shot of your goals for the month and post that screen shot on Facebook. 


If you don’t want to post them on your personal page you can post them in our Life on Fire Facebook group where people will hold you accountable. And that’s the key reason for posting your goals in public: accountability!


Now that your goals are written, posted where you can see them every day and posted publicly, write a letter to yourself. This letter is going to be about how you feel AFTER you’ve reached those goals. Be vivid, make it emotional and be specific. How do you feel after you’ve reached your goals? What is your life like now? Write it out.


And you’re going to read that letter to yourself every day. Imagine how much a difference this letter will make while you’re achieving your goals: how much easier is it going to be to tackle those challenges now that you’re reading how great it feels after you’ve overcome them? That’s why you read your letter every day!  


On this episode you’ll hear me read my goals for this coming month and my personal letter to myself after I’ve achieved them. And then check out the cheat sheet below to help you set and achieve your goals next month! Thanks for being here for episode 137, be sure to come back for part 3 of your motivation challenge. We’ll see you next time on Life on Fire TV!




Direct download: 3_Day_Motivation_Challenge_-_Day_2.mp3
Category:general -- posted at: 10:15am PDT