Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth

Hey hey! Welcome to episode 163 of Life on Fire. As an entrepreneur do you focus on what you can control or what you can’t? Where you put your focus and your attention can have all the difference in your results, and no one knows that better than our guest, Tai Lopez.


Tai is a certified financial planner who has gone on to become an investor, partner, or advisor to over 20 multi-million dollar businesses. He’s here to talk about purpose, mindset, and marketing. As you might expect, he has an insane amount of wisdom on those topics!


We kick off today’s show by talking about Tai’s background. He was raised in a single mom household in the ghetto of Long Beach; his father was in jail when he was born. By the time he was in his mid to late teens Tai realized the world was a complicated place with an overwhelming number of choices and options.


So he decided he’d find the smartest person he knew and that person would have all the answers for him. He wrote a letter to his grandpa who was the smartest person Tai knew, and asked him for help.


His grandfather wrote back quickly but not with the response Tai wanted to hear; his grandpa told him life was too complex for one person to have all the answers. Instead he told Tai he’d be lucky if he could find a handful of people who would point him in the right direction. 


Within a week of his grandpa’s response Tai also received a box of books from him with a note to read them. Tai’s quest began with those books; to this day he is a voracious reader, one of the things he attributes his success to.


In this episode you’ll hear:


  • What can you control and what can't you control in your life? 5:05
  • Why snapchat is going to be huge. (24:30)
  • The 10-10 Principle: Tai explains it, and what it has to do with social media right now. (28:40)
  • Of the 100 brands in last 20 yrs how many used paid advertising to get there? (46:35)
  • How much annual income has been proven to provide an increased level of happiness? (54:00)
  • And so much more!


In those books Tai discovered clues about life, and he shares his discoveries on this episode.


For example if you are wanting to become a millionaire most people will tell you to find others who are already millionaires. Good advice, but Tai says to go one step further: hang out with people who would be embarrassed to only be millionaires!


On the practical mundane side of things Tai also has many recommendations including simple marketing tips and strategies to build your audience. He has the chops to prove his recommendations worthy: he has over 300 million people worldwide watching his content in over 70 countries and has one of the most watched channels on all of YouTube!


Whether you’re a savvy entrepreneur or just starting out Tai’s marketing tips will benefit you. First he says to get good at video. Although non-video formats of marketing are still relevant, video creates deeper connections. Be sure to have a video up on your home page, don’t hide it on page 3 of your site.


For social media pick one or two outlets that are your favorite, develop a strategy for each and then test that strategy to see if it works. If it doesn’t, adapt and try again. Repeat that process until you find what does work and then stick with that.


Tai calls this AGF: adaptive growth framework. Don’t bring any sort of conclusions into your business strategy (for social media or anything else), instead use the AGF approach and bring hypotheses. Then implement those, and adapt and adjust on a continual basis. Doing so will give you infinite power in your business.


Once you’ve understood AGF you can implement it with KSE, which stands for Knowledge, Strategy and Experiment. Here’s an example:


Let’s say you want to start a podcast. The first step is K - knowledge. Who is crushing it as a podcaster? Find three people and listen to their shows. Pick one person you want to follow and focus on the next step of S for strategy.


Strategy is a personalization of the knowledge you gained from the first step. The person you’ve chosen to follow in the footsteps of - who are? What have they done? Is it applicable to you, can you do what they have done? Why or why not? Be sure to answer these questions and create your strategy.


From strategy move on to E for experiments. This is where you test your knowledge and strategy to see what works, what doesn’t. Based on your results continue to gain knowledge, strategize and experiment.


Those are just a few of the knowledge bombs Tai drops on this episode! He also shares how to create success with paid media, what he’s most excited about for 2016 and why he’s investing time and energy into live streaming apps and Snapchat. Tune in and check it out on episode 163 of Life on Fire!




Direct download: 163_Purpose-Mindset-and-Marketing-with-Tai-Lopez.mp3
Category:general -- posted at: 11:28am PDT

Hey hey! Welcome to episode 162 of Life on Fire. Have you ever considered public speaking might be the thing that makes you stand out from everyone else in your industry? Our guest for today’s show is here to explain how it can and how you can do it effectively.

Dr. Andreas Boettcher joins Life on Fire to talk about the principles of his program, Amplify Your Talk, and how you can apply those lessons in your next speech (or your first!) to create more authority, authenticity and connection with your community.

Early in his career Dr. Andreas used public speaking to set himself apart from other chiropractors in his area. Although he was terrified to give his first workshop, he experienced the full power and impact of public speaking his very first time out. He didn’t stop with that first presentation and has gone on to work with such greats as T. Harv Eker and Brian Tracy.

In this episode you’ll hear:

  • What is the most cost-effective marketing tool you can use? (3:20)
  • What is a trademark talk? (17:05)
  • Why you should only share 3 key points during your speech. (23:15)
  • What are running ovations? (27:50)
  • How speaking helped him build a multi-million dollar wellness center. (29:30)
  • And so much more!

When Dr. Andreas first started building his own practice he was frustrated by his various attempts to connect with his community. He went to all the networking events, tried all the usual routes but didn’t have the results he was looking for.

But the one thing he noticed at every event was that the speaker always left the room with the most connections. Whether it was a BMI event or any other group it was always the speaker who seemed to talk to the most people and get the most leads.

So Dr. Andreas decided to host his own workshop so he could be that speaker. He was so nervous before the event that as soon as people started coming in he wanted to run out the back door!

But fortunately he didn’t. He was however a flustered, nervous mess for the first few minutes of his presentation. And then he did something that changed everything: he stopped his speech, shared with his audience how nervous he was and addressed the elephant in the room.

The entire tone of the night changed and everyone from Dr. Andreas to his audience members relaxed.

And that’s one of the tips he shares on this episode: address the elephant in the room whatever the elephant is. Is there a crying child? Talk about it. Are you so nervous because it’s your first time? Say so. It helps break the ice, and unless you talk about it your audience will focus on it and miss what you’re saying.

But before you even begin your speech Dr. Andreas suggests using his Trademark Talk approach. This strategy starts with asking yourself WIIFM?. That stands for What’s In It For Me? and it’s the question everyone in the audience is asking themselves consciously or unconsciously.

So take a step back and think about what you know that you can share with your audience and your community that will best serve them. What drives you and what does it mean for others? How can it help them? That’s where to start.

Now that you know the concept you’ll be speaking on you’re going to begin writing it and creating it with the end in mind. What is the destination you’re leading your audience to? Is it a strategy session with you? An online program you want them to purchase? Whatever it is figure it out, that is your offer.

With your offer in place focus on how you’re going to deliver it. How do you invite the room to participate in your offer? Remember everyone likes to buy, but no one likes to be sold to so get clear on your invite.

A good way to do this is by following the 3 Es: make your offer easy to use, easy to understand and easy to buy. Ask a child or someone who doesn’t know anything about your work if they understand your invite. If you follow the 3 Es it should be clear to anyone.

Next you’ll want to create the actual content. Use only three main points in your actual speech, any less and you won’t be providing enough material but anything above 3 will be overwhelming. While you’re creating those three points ask yourself the following questions:

1. What is the point you’re making?

2. Why does it matter to your audience?

3. Why is it important now?

4. And what will your audience be able to do or achieve as a result of your offering?

You’ll also want to include stories and personal anecdotes in your points as you’re sharing them. These stories help you to feel more at ease while you’re speaking; they aren’t something you have to memorize, you already know them - and they also build connection with your community.

As Dr. Andreas tells us in this episode connection is currency! And when you have that connection you’re helping people go from being interested in what you do to actually invested in what you do/how you help them (i.e. they buy from you). 

Dr. Andreas and I go on to talk about his personal speaking experiences that led to working with T. Harv Eker and Brian Tracy, his event coming up that you can attend (with him, Brian Tracy and me!) and much more. Tune in and check it out on episode 162 of Life on Fire!


  • Dr. Andreas Boettcher’s website
  • Amplify Event
  • Dr. Andreas’ Amplify Your Talk program
  • Dr. Andreas on Twitter
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 162_HowtoAmplifyYourTalkwithDrAndreasBoettcher.mp3
Category:general -- posted at: 8:26am PDT

Hey hey! Welcome to episode 161 of Life on Fire. If there’s one thing that stops most entrepreneurs from living their ultimate life on fire it’s sales. If that very word makes you cringe today’s episode is perfect for you. And even if you’re great at sales today’s show will help you take your game to the next level.

Joining us for today’s show is Ben Chaib. Ben is a master salesman, in his career he has generated over 926 million dollars in sales!

Listen in as he shares his 8 step process called S8. Ben also gives us specific exercises to use during your next sales conversation to help you feel more at ease, create stronger relationships with your clients and ultimately increase your bottom line.

In this episode you’ll hear:

  • How he made the leap from $100 million in sales to $826 million. (5:00).
  • Why you want to get a “no” from prospects. (7:35)
  • What to do if you’re talking to the wrong people. (12:15)
  • When is the only point in the sales process to talk about your offer? (29:10)
  • What a deck of cards can teach you about being emotionally detached. (32:10)
  • And so much more!

Where most people go wrong in their sales process is pitching their offer too soon. To overcome that Ben has an 8 step process he calls S8. Below is each step and its description.

1. Share

The first step in your sales process is sharing. This is where you ask questions of your client, build a connection and get to know them. Often people will buy from you simply because you’re friends, this is where that friendship starts.

2. Suitability.

The second step is suitability. Suitability is about confirming your prospect’s needs, and if they are the right audience for you.

During this step you can say something like “I want to understand if I can help you find a solution. The goal of our conversation is for me to help you.” Saying this let’s them know you are there to help them, not sell to them.

3. Significance.

Step three is significance. Now that you’ve uncovered their problem you’re going to find the significance of not making changes. You’re getting to the heart of the matter here - why do they need to change and what will happen if they don’t?

This step is important also to help you identify where they are and where they want to be, help them see the gap between the two.

4. Stretch.

You still don’t jump in with your offer - not yet according to Ben. A lot of people get this far and then pitch their product, don’t do it.

This is the step where your prospect imagines the possibilities of having their problem solved - they stretch to imagine in step four. What is available for them now? What is possible in their lives because they have the solution to their problem?

Ask questions and make this as visceral as possible, you’re allowing them to sell themselves on the solution. Then take them back to significance.

5. Significance.

Step five is going back to significance. Take them back to this step and ask them if they are they willing to give up on all the things they’ve just imagined having. Help them see if they don’t make a change they will be giving up on those things from step 4.

6. Select.

It’s still not time to pitch, it’s time to select. In step 6 you want to find out what other options have they explored, what other options are available to them, where they have invested their money and why are they talking to you at this very moment?

Ask what other experiences they’ve had with whatever you are offering. Ask why they are interested in talking to you - what about your conversation interests them? Then allow them to respond, and just listen.

7. Spend.

This is still not the moment when you pitch - not yet! Ask your prospect a question like: “Would you be willing to spend X (the cost of your item) if it got you X (their goal)?

Find their intent. Help them imagine a scenario in which you have their desired goal available but it’s only available for the next hour. Now they have one hour to come up with the asking price of your product - find out how they’d do it. Help them see they have the available resources to do so.

8. Start.

Step 8, start, is where you make the ask. During this step you confirm their intent, when they want to see their results and their desired outcome. Ask them when they realistically want to start seeing results.

Also ask them how much it’s costing them on a daily basis NOT to have those results.

Here you will refer back to the notes you’ve taken throughout your conversation, confirm with them you have understood everything they’ve shared. After they’ve confirmed you have understood them ask if you can have their permission to share what you do.

Now is your chance to make your offer. Provide your solution and interweave their problems and how you solve those problems as you do. Then ask for their commitment and the sale.

Ben says most people have sold themselves by this point so all you need to do is confirm and make the ask. If you get nervous he has some tools he shares to overcome those asking jitters. He also provides ways for you to be emotionally detached about the outcome of your sales conversations, something that stops most sales people. Listen in to episode 161 of Life on Fire to hear those and more!


Direct download: 161_The-S8-Process-to-Making-a-Sale-with-Ben-Chaib.mp3
Category:general -- posted at: 8:02am PDT

Hey hey! Welcome to episode 160 of Life on Fire. Events can be the catalyst for extraordinary change in any entrepreneur’s life when approached with intention and a commitment to action.

Recently I attended Tony Robbins’ Unleash The Power Within with Megan Ann and some friends. We all got some incredible nuggets - and we walked on hot coals!

On this episode I’m going to share my behind-the-scenes experience before, during and after the event. I’ll give you specific takeaways and action steps you can use in your business and in your life to unleash your power within. 

In this episode you’ll hear:

  • Why you need to set intentions when attending events, and take action after. (2:10)
  • Getting into state" - what is it, how can you do it and why should you? (3:40)
  • What is the hardest part of any action or goal? (7:50)
  • How people are able to walk over hot coals. (9:25)
  • What is The Dickens Process and how can you apply it? (15:10)
  • And so much more!

Unleash The Power Within was over four days and each day had a specific theme to it. Day one was about getting into state: what state you’re in, what state do you want to be in and how can you change your state?

This was also when Tony Robbins got us fired up for the firewalk. The preparation and the actual experience drove home the message of the entire event: the first step is the hardest part. Once you take that first step you’ve committed and it gets easier from there.

The second day was about creating momentum. Tony shared the 5 pieces to doing so:

  1. Get into peak state.
  2. Find your passion.
  3. Decide and commit to your passion.
  4. Take massive action to achieve momentum.
  5. Be honest with yourself on your progress and reward yourself for the actions you’ve taken.

If you find yourself stuck at number 4 a simple way to get unstuck is to write down 3 things you’ve been meaning to do for awhile. They can be as simple as clean your closet! Then do those 3 things. Taking that action will compel you to take more action in other areas of your life.

Day 3 was one of the most transformative days of the event. The day was focused on The Dickens Process. This process is something I’ve done several times and it’s radically changed my life every time I’ve done it!

Here are the three 3 steps to how it works; you can do them any time but I find this process is most effective when I do it every 6 months.

1. Get very clear on what you want.

And this goes for every area of your life from business to health to relationships to love.

2. Get clear on the consequences of not having it.

What will your life look like if you don’t have these things? If you never make them happen? Go deep into this, even though it’s painful.

3. Identify the limiting belief that’s holding you back and replace it with a positive affirmation.

What do you believe to be true about yourself that is stopping you from achieving your goals, your hopes and dreams? Hone in on one and then replace it with a positive affirmation.

Mine was I can’t lose weight. After I identified that belief I instead told myself “BS! It’s easy to lose weight and I’m in the best shape of my life.” You repeat it over and over again. When you do this in the right state and with enough repetitions you get your brain to think the affirmation.

And now you have the tools to flip that limiting belief if it shows up again. With those tools you’ll be able to take action and create momentum. As you create more and more momentum you become unleashed!

The biggest takeaway I want to share with you is that process: get clear on what you want, what it means for you if you don’t ever get what you want and then identify what’s stopping you.

The action piece of today’s show is to implement The Dickens Process and it’s final step: reframe that limiting belief into a positive affirmation and then take action to create your life on fire! And I’d love to hear from you in the comments below about what you’ve gotten out of attending a Tony Robbins event or any other event and what actions you’re taking now.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 160_Unleash-Your-Power-Within.mp3
Category:general -- posted at: 8:17am PDT

Hey hey! Welcome to episode 159 of Life on Fire. For all of us wherever we are in our entrepreneurial journey there comes a time when we realize something is holding us back. And what we do about that realization makes all the difference in how successful we become.

On today’s episode I share my own journey in realizing what was holding me back and the steps I took to break through to the other side. This isn’t a story I’ve ever shared before, and it’s incredibly personal.

In this episode you’ll hear:

  • What’s the first step in creating a breakthrough? (1:30)
  • A rising tide does what? (4:20)
  • What does it mean to “turn pro”? (5:15)
  • My fears of breaking through and how I overcame them. (5:50)
  • The moment I broke through what was holding me back. (9:00)
  • And so much more!

There are four steps in this process, the first is awareness.

1. Identify what is holding you back.

We are all capable of achieving greatness, but not all of us do. So why is that exactly? Those who do go on to do great things and realize their potential are the ones who break from from whatever it is that is holding them back.

All of us have an anchor in our life that is weighing us down. For some of us it might be an old relationship, or how we view food; it doesn’t necessarily have to be bad but there is something there.

For me it was alcohol and I’ve known it for many years, but I hadn’t done anything about it until just recently. 

2. Surround yourself with the right people.

The second step in breaking through is to surround yourself with successful people who support you, who are the kind of people you want to become and who have what you want to have.

A rising tide lifts all boats and I found this out firsthand. Throughout my 20s I struggled with the ups and downs of entrepreneurship. When I finally sold my first business at 30 and began Life on Fire I started hanging out with more successful people. These were people who were living the kind of lives I wanted to live.

And as I did so it became clearer and clearer to me that alcohol was holding me back, yet I swept it under the rug and never fully committed to giving it up entirely.

Recently I read Turning Pro by Steven Pressfield and it dawned on me that to turn pro I needed to give up alcohol and stop drinking. But I was faced with a new fear: what would I do with my friends now? I had always been the life of the party and we met up to grab a bite together and drink. What would we do now if I wasn’t drinking?

3. Face your fears and the ramifications of your choice.

That led me to step three: I had to face my fear of giving up alcohol and the what it would mean for my life. I knew I couldn’t perform at my highest with alcohol in my life; I couldn’t be the best husband possible nor could I achieve my fullest potential with my business with alcohol in my life.

I’m not condemning anyone who drinks alcohol, I simply knew for me it was the anchor that was weighing me down and it had to go.

That fact was further cemented when I went to a doctor recently and got every possible test done. The results were shocking: I had bad bacteria in my gut, a severe deficiency in my neurotransmitters which meant I should be on anti-anxiety meds and anti-depressants. I was experiencing fatigue and weight gain because of my digestive system issues.

The doctor told me one of the major contributing factors was my alcohol intake.

4. The critical decision point.

That led to the fourth and final step: my critical decision moment. I decided to turn pro and give up alcohol entirely. For me this happened as a result of my faith, for you it could happen in any number of ways.

But however it happens when you reach that fourth step everything changes after you embrace your decision to break through whatever has been holding you back. From that moment on you commit to giving up the anchor that’s been weighing you down, and embracing whatever comes next as a result of that commitment.

I’ve stayed on track, even through a nasty physical detox, because of the vision I have for myself, my family, my business and my life. I see where we are going and what will happen in our lives as a result of breaking through what’s been holding me back.

Like I said I have no judgment on anyone who drinks, I’m sharing this because I want you to think about what is holding you back. Do you have the guts to identify it and make the decision to change it? What are you going to give up to turn pro and break through to your life on fire? I’d love to hear from you in the comments below.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 159_HowToBreakthoughWhatsHoldingYouBack.mp3
Category:general -- posted at: 7:17pm PDT