Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth

Hey hey! Welcome to episode 171 of Life on Fire. At our recent Life on Fire event - Ignite 2016 - I had the pleasure of welcoming my friend to the stage, Mr. Tai Lopez.

Today’s episode is Tai speaking to the Ignite crew, and you’ll hear him talk about motivation, procrastination, and change. Specifically he shares what the 4 M’s are, his exercise to find what fuels you and how to balance your selfish and unselfish needs to truly lead and live a life on fire.

In this episode you’ll hear:


  • What role do habits of the mind play in our success? (5:40)
  • How is motivation different than purpose? (8:30)
  • Tai’s exercise to find what fuels you. (11:15)
  • What are the four M’s? (15:35)
  • What are the two things Mark Cuban in his office and why do they matter? (33:50)
  • And so much more!

I met Tai in 2010 at an event called Magic Bullet. And since then I’ve come to know him as one of the most generous, thoughtful and intelligent people in our industry. He is a partner, investor and advisor to over 20 companies, all of which are doing 7 figures or more a year. And he has one of the largest audiences of anyone I know.

As you might imagine he knows a lot about human behavior, psychology and business: he is a man worth listening to! He shares his incredible insights on motivation versus purpose and finding what motivates you using something he calls the 4 M’s.

When it comes to vision or purpose almost everyone has this. Just ask someone what they’d do if they won the lottery and you’ll know what their vision is. But how many people actually make that vision a reality? Not as many.

And one of the reasons many don’t is because they don’t know and don’t access what fuels them. Having a vision is like being in your car with the GPS set to your final destination (that’s your vision) but not having any gasoline in the tank. You won’t get far with just a final destination/vision, you need the fuel to drive your car there too.

That’s where his 4 M’s come in. This exercise is simple: take a sheet of paper and make two columns. The column on the left side should be labeled selfish and the other column labeled unselfish. Understanding it’s okay to have selfish desires is an important piece of this as well.

Once you’ve done all of that write these four things down, one on each line. Material/money. Mating. Mastery. Momentum/movement.

  • Material/money is the desire to be wealthy.
  • Mating is the desire for a romantic partner, marriage and family (or some combination of those three).
  • Mastery is status and being the best at what you do.
  • Momentum is movement: being able to do what you want when you want where you want.

Now write those again but in the order you think you are motivated by. This is where you have to put aside any negative connotations you have about all of these. It’s okay to have selfish needs, in fact the world needs you have to them! As long as you do positive things to offset them and do good in the world selfish needs and fulfilling them is okay, according to Tai.

To know which of these are truly your motivation ask yourself what makes you envious? Which are you most competitive on? If someone has more money, a better relationship, more status, more movement are you envious of them?

Whichever area you feel most envious in that is your dominant selfish desire. Take that desire and flip it to use it in a positive way. Be selfish in that area and you’ll have access to the fuel to drive your car to your ultimate destination and vision. Without it you won’t get as  far.

You’ll also want to hear what Tai has to say about a trick he taught his friend to overcome unhealthy eating habits using one of the 4 M’s as the fuel, and what Mark Cuban shared about getting out of poverty and feuding with Donald Trump. It’s all here on episode 171 of Life on Fire TV.


  • Tai Lopez’s website
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 171-The-Four-Ms-of-Motivation-with-Tai-Lopez.mp3
Category:general -- posted at: 12:06am PDT

Hey hey! Welcome to episode 170 of Life on Fire.  On today’s episode we take a look at what happened at this year’s Ignite Your Movement event in Los Angeles!

Our event this year was by far the best we’ve ever had.  We had such amazing speakers including Daymond John from ABC’s Shark Tank, Tai Lopez, Russell Brunson, Michael Bernoff, Dr. Matt Hubbard, Lisa Sasevich and Mike Koenigs.  All the speakers brought their “A” game and shared with our attendees what it takes to grow their business and life on fire!

We also experienced some major breakthroughs with our glass walk and board break, crushing through limiting beliefs!  Watch what some of the attendees had to say about this year’s Ignite and we hope to see you at the next Life on Fire event!


  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 170_Ignite_2016_Recap.mp3
Category:general -- posted at: 4:53pm PDT

Hey hey! Welcome to episode 168 of Life on Fire. The Internet is always changing and the latest trend is live streaming. Whether it’s Periscope, Snapchat or now video on Facebook live streaming content is the hot hand!

On today’s episode I’m joined by Vince Reed of Internet Traffic Live to talk about how to live stream video on Facebook and how to leverage that content to its fullest extent and grow your audience in the process. Vince is a lead gen and traffic expert who helps his audience create their own economy through programs, systems and 1 on 1 coaching.

In this episode you’ll hear:

  • What does it mean to have Facebook verified fan page? (2:10)
  • Why being the first to market with a strategy is so powerful. (5:45)
  • The many ways to leverage content you create. (10:00)
  • What should you do if you can't get verified? (11:10)
  • Why having enough leads is the saving grace for your business. (14:45)
  • And so much more!

Vince is the go-to expert in his industry: lead generation and traffic. He stays on top of the latest advancements and changes in that marketplace; and today he’s sharing what he knows about the latest tool from Facebook: live streaming video.

By now you’ve probably seen the notification about a live streaming video from someone you follow on Facebook. Right now they’re in the testing phase of this option and eventually, once the bugs are worked out, it will become available to all Facebook users.

Right now you have to have a verified Facebook page to live stream, and there’s a link in the Resources section below that shows you how to request to have your page verified.

Of course if you don’t have a Facebook fan page set one up! Start growing your audience, gaining fans, sharing content and generally interacting with your community there. Once you’ve done that then use the link to request verification from Facebook.

Whether you have a fan page, and whether it’s verified or not it’s good to be one of the first to market with a new tool. With live streaming video in particular it’s great because of the multiple uses and ways to leverage the content.

For example when your video goes live and is being broadcast a notification goes out to all your followers. They can share the link with their friends and connections on Facebook. After you record your video you can post it on YouTube, you can email your list and you can also post it on your Facebook page. Even better? You can run a Facebook ad to it!

Vince explains those multiple uses in greater detail on today’s show and we discuss his upcoming event, Internet Traffic Live. His event is happening here in San Diego in May of this year and it’s an annual occurrence.

In addition to the connections you’ll make with your fellow attendees and the incredible speakers, you can also expect to learn new and innovative ways of getting more leads. Vince shares his secrets on exactly what he’s doing right now, and why! He says it changes so often, in fact what he’s talking about on stage this year is different than what he spoke about last year.

By attending you can expect to have more leads in your business thanks to the deep level strategies you’ll learn - and you’ll walk away with information to help you get better results and benefits right away.

Don’t miss all of that plus what Vince says to do if your Facebook isn’t or doesn’t become verified! It’s all here on episode 168 of Life on Fire TV.



  • Vince Reed’s website
  • Internet Traffic Live event
  • Facebook page verification link
  • Vince Reed on Twitter
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 169_How-to-Live-Stream-Video-on-Facebook-and-Grow-Your-Audience.mp3
Category:general -- posted at: 9:15am PDT

Hey hey! Welcome to episode 168 of Life on Fire. Today we’re talking with our very special guest, none other than Firestarter Elite Joni Young.

On today’s episode Joni shares with us why she and her husband sold their $20 million business, how she discovered what she’s truly passionate about, how she started building that business and what it was like to land her first client contract worth almost six figures!

In this episode you’ll hear:

  • What was Joni’s turning point? (3:30)
  • Why you should reevaluate your definition of a life on fire every year. (4:15)
  • If you aren’t offering something that you know you should, what does it mean? (5:55)
  • What was the impact of attending her first Ignite Your Movement event? (6:50)
  • How Joni landed her first coaching client, worth $96,000. (13:30)
  • And so much more!

Joni and her husband had a dream they were building together: they wanted to have a business worth $100 million. But on the way to realizing that dream something got lost: their relationship and their relationship with their children.

They had what most entrepreneurs are gunning for: a healthy $20 million in revenue every year, worldwide travel to help their clients and a massive, thriving enterprise they had created together. And it was fun, for the first few years!

But soon the travel took its toll on them, their marriage and their family. They knew something had to change, so they took the leap and sold their business.

Joni knew this time she wanted to do something that was about others. Their last business had been about what she and her husband wanted, this time it would be about serving other people and building a legacy that would outlast them both.

But she didn’t know what that business was exactly. She wasn’t worried about the “how” piece, she had faced the unknown before and achieved great things.

So when a friend invited her to attend an Ignite event in 2015 she and her husband jumped at the chance. They took a vacation to San Diego and jumped in with both feet.

Being at the event, doing the glass walk in particular, relit the spark within Joni to serve others. She knew she had built something great with her last business, a business most entrepreneurs only dream of building, so this time she wanted to help others do the same thing. Her next business would be helping others build the business of their dreams.

Joni was so inspired by her experience at the event and my coaching she signed up as a private coaching client, and had a VIP day with me. Together we helped her get crystal clear on who she would serve and how.

Soon word spread around her old network that she was now a business coach and consultant. Not long after she received a contract from her first client for a healthy $96,000. She was ecstatic and I was thrilled to help her reach that milestone!

That was just the first step that Joni took to realizing her life on fire, and she is continuing to blaze a trail today. Listen in to Joni’s story today and let it inspire you to do the same!



  • Joni Young’s website
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 168_How-to-land-a-coaching-client-worth-96k-with-Joni-Young.mp3
Category:general -- posted at: 11:01am PDT