Mon, 28 March 2016
Hey hey! Welcome to episode 180 of Life on Fire. Can you remember a moment in your life when you decided that other people could do something that you couldn’t do? And in that moment you told yourself there was just something about you that meant you weren’t going to have what they did.
If you answered yes you are not alone. In fact everyone has done this, it’s part of the human experience.
On episode 180 of Life on Fire Michael Bernoff, legendary personal development coach and ultra successful entrepreneur, shares a time from his childhood when he told himself he couldn’t do something that others could. He shares his story, as well as the three steps necessary to breaking through the chains of that story.
In this episode you’ll hear:
According to Michael one of the greatest challenges we will face as entrepreneurs is having been raised in a middle class family. That’s why so many people are comfortable: they have enough food, a warm home and clothing. They didn’t come from a foreign country with no money and no belongings, so they aren’t motivated.
But Michael has had that spark within him since he was a kid: a hunger to do more, be more and express more in the world. And as an entrepreneur or someone who wants to be an entrepreneur you do too.
Rather than creating a plan for your success Michael suggests you simply jump in. Take Samuel Adams for example: when he started brewing beer he wasn’t worried about growing or expanding his business. No, his only concern was selling his first 12 pack! Once he’d sold some kegs and saw people were interested, then he began to put together a plan for his business.
Those topics highlight the first two of the three steps to changing anything in your life: decide you are hungry for it, you aren’t happy with where you and then take action to produce consistent momentum.
Let’s look at each of those steps more in-depth.
1. Decide you aren’t where you want to be.
You must realize and decide you are not where you want to be. Decide for yourself you are not okay with things as they are right now. Because if you’re comfortable with everything as it is then you won’t have the same hunger, fire and passion for change.
2. Consistent action and consistent momentum.
Now that you’re hungry for change take action. Get yourself to take consistent action and create consistent momentum. If you can do that you are on your way to leading a richer, more fulfilling life.
3. Change your perceptions and how you see things.
Do you believe certain things aren’t for you? Why do you believe that and is that belief really true? Or did you just make it up or buy into it because someone else told you it was true?
Michael shares the story (one of many great ones on today’s show!) about a client of his who told Michael the doctor diagnosed him as having persistent anxiety. The doctor also told him he’d have it for the rest of his life. When the man told Michael this he challenged him to examine that perception: does he really have to have anxiety for the rest of his life or could it be that he hasn’t found a way to better understand himself yet and alleviate those feelings?
Consider where you have created limiting beliefs, and boxes for yourself in your life, and then consider whether or not they are actually true. Is it possible you could take something you gain from listening to this show or attending a Life on Fire event and change that limiting box you’ve created? Could you allow what you learn to become that person you really want to be?
Listen in for an exercise Michael walks you through that examines those questions, plus some very funny and insightful stories he shares about the secrets to being a successful entrepreneur. It’s all here on episode 180 of Life on Fire!
Direct download: 180_Three-Steps-to-Changing-Anything-In-Your-Life-with-Michael-Bernoff.mp3
Category:general -- posted at: 9:48am PDT
Mon, 21 March 2016
Hey hey! Welcome to episode 179 of Life on Fire. If you could learn from someone who has been succeeding in the online marketing space since the 1990s do you think that would be valuable? You’re in luck because that describes our guest for today’s show!
Steve Olsher, aka Mr. Bold, is a New York Times best-selling author who has been making his living online since the early 1990s and he’s here today to talk about how to grow your influence, actually become an influencer and leverage new technology to do so.
In this episode you’ll hear:
On this episode with Steve we talk about why now is such an incredible time to become an influencer, how to choose the platforms you should be using, plus a breakdown of Blab!
Never before in the history of media or technology have so many people had access to the world. Literally from the palm of your hand you can connect to the world like never before - from Facebook to Snapchat to Instagram, there are dozens of ways to spread your message.
It’s a great time to get into the game because anyone can get into the game. On the flip side anyone can get into the game! Which means not everything produced online is of quality and worthy of people’s time.
Podcasting is a great example of this and on today’s episode Steve shares how he produces his podcast and how his process makes his show standout from the others in the marketplace today.
The secret to his process is no secret at all; it’s the message in his book, What Is Your What. It boils down to this: Steve knows his “what”. He knows what his core gift is, the vehicle he is using to share that gift and who is he sharing it with. Knowing that information has helped him find his target audience and deliver content to them the way they want to receive it.
And that’s how you become an influencer: find your core gift, find your audience and then figure out how to deliver content to them. You don’t need to be the best of the best, you just need to be able to speak to the people who are behind you in their process. If you’re delivering content to them and it helps them get further along and find success you will grow your audience, and grow your influence.
This is where Steve recommends finding one platform and sticking with it for a year, before even looking at anything else. Knowing your vehicle (in other words your platform or your medium) by which you’ll share your content is critical.
Let your people tell you which platform to use: find out where they hang out online and how they receive their content. Are they into audio? Great, then create a podcast to reach them. Are they video lovers? Then Blab or YouTube is the way to conned to them.
Also on today’s show Steve shares what influence actually is and why it’s something all of us can obtain, what Blab is and why he loves it so much and why an engaged group of 500 is far more powerful than an email list of 10k!
This is an eye-opening, thought-provoking episode that will ultimately move you into action and creating your own life on fire. Thanks for listening and thanks to Steve for being with us on episode 179 of Life on Fire.
•Free Influencers Directory! https://ig284.isrefer.com/go/Directory/a22/
•Steve Olsher’s website http://steveolsher.com
•What’s Your What? by Steve Olsher http://whatisyourwhat.com/free
•Reinvention Radio http://steveolsher.com/reinvention-radio/
•Push Button Influence http://pushbuttoninfluence.com/
•Life on Fire website http://www.lifeonfire.com
•Subscribe to Life on Fire TV Podcast http://www.lifeonfire.com/itunes
•Write a Review on iTunes http://www.lifeonfire.com/itunesnes
Direct download: 179-How-to-Grow-Your-Influence-with-Steve-Olsher.mp3
Category:general -- posted at: 11:10am PDT
Mon, 14 March 2016
Hey hey! Welcome to episode 178 of Life on Fire. When you think of branding do you think of logos? Here to explain why branding is far more than just your logo is branding expert and head honcho of Branding For the People, Re Perez.
Re spoke to our most recent Life on Fire event attendees about the what branding is, how he started his company and the top 5 tips he has for positioning your brand. Whether you’re just starting out or are already established in your industry you’ll definitely benefit from what he has to say on the all-important topic of branding.
In this episode you’ll hear:
Before starting Branding For The People Re worked with Fortune 500 companies to establish and position their brands in the marketplace. But even though he had a successful career and a high-paying job something Re desired more. So after a difficult break up and a move from Dubai back to New York, he took six months off to figure out what was next.
In his heart he knew he wanted to work with brands that were making a social and economic impact in the world. During those six months he also went to Sedona and got connected to himself on a soulful, spiritual level.
From there Branding For The People was born. He would take his knowledge and skill set and build a company that serves entrepreneurs, and the “do-ers” of the world who were making a difference. And today that’s what he and his staff do worldwide!
On today’s episode he shares a great example of brand positioning, his three word definition of a brand and 5 tips to position your brand.
According to Re brand is a desired perception. You don’t actually own your brand, it resides in the minds of the people you are talking to. Branding is the process of creating, shaping and influencing the desired perception you want to create with your target audiences.
For example, FedEx is a package delivery service but their desired perception is they deliver peace of mind. Harley-Davidson deliver motorcycles but their desired perception is freedom on the open road. Disney delivers amusement parks, movies and Mickey Mouse but their desired perception is wholesome entertainment.
If you want to better position your existing brand or have a new brand to offer Re has five tips for you.
First be clear on who you are, and who you are not. What can you own? What is unique and different about your brand? And what is relevant to your target audience? Answering those questions will help you know who you are and who you are not.
Second align with brands that elevate your own brand. Your network is powerful, be selective in who you align yourself with. Re gives a great personal example on today’s show.
Third have a distinct voice and personality all your own. Many people say it’s better to be polarizing because you create a distinct group of raving fans. 20% of people will love you, 20% will hate you no matter what and 60% will be in the middle. Go for that 20% that love you and focus on them by creating your distinct personality and voice in the marketplace.
Fourth be everywhere. Be hustling: get speaking gigs, go to networking events, be seen online and offline. Exposure gets you visibility and visibility generates client opportunities.
And finally don’t be everywhere - be selectively everywhere! It sounds like a contradiction to the fourth tip but it really works in tandem with it. You should be out making your brand known, but be particular about where and with whom you are generating that exposure.
Re also breaks down the two things to ask yourself to be discerning in your choices to be everywhere on this episode, plus why he almost fired me during the branding process of Life on Fire! It’s a funny story that will teach you the importance of listening to experts and surrounding yourself with the right people. Listen in to hear all of that and more on episode 178 of Life on Fire!
Mon, 7 March 2016
Hey hey! Welcome to episode 177 of Life on Fire. If you’ve ever struggled to create a marketing funnel, and to bring in your ideal clients today’s episode is going to rock your world!
Russell Brunson of Click Funnels attended our recent Life on Fire event and he spent over an hour talking about the simplest, most specific tactics to use when marketing online. And we are bringing it to you in today’s show.
He sheds light on why he keeps things so simple with his funnels, what the secret formula is for bringing in your ideal clients, how to capture compelling video testimonial using only your phone, and how to take people up your value ladder.
In this episode you’ll hear:
Russell gave an incredible amount of value from stage, so much so I wanted to share it with you in this show. The first thing he talks about is keeping his funnels simple. Remember this is a man with access to thousands of entrepreneurs’ data so when he says he does something there’s a solid reason for it!
To keep his funnels simple he starts with one of the key components of his dot com secret blueprint: the secret formula. This is the formula to use so you can work with only your ideal clients (and repel everyone else).
The formula boils down to this: who, where, bait and result. First you must know who you are excited to work with, where they are so you can connect with them, then what bait to offer (what will get them excited to have from you) and finally the result you’re going to provide for them.
Russell explains each stage of the formula and gives specific examples from his own experience and his clients’ experiences.
On today’s show he also walks you through each step of how to capture compelling video testimonials (and why). As he explains you don’t need a big camera crew to shoot a great video: you need a nice background, proper positioning of your interviewee (they should be off-center) and then you must ask them certain questions.
When you have all of these plus a little editing and good music you’ve got an incredible video testimonial. Russell tells what video testimonials have done for him, including one he shows that has generated nearly $1 million in revenue for his coaching business. That portion of the show alone is a game-changer!
And he wraps up with the three core funnels every online marketer should use. They are the trip-wire funnel, the perfect webinar funnel and the high ticket funnel.
1. The trip-wire funnel is where you give something away for free or low cost and it is of value to the person. This could be something like a sample of your product or a free book.
2. The perfect webinar funnel is a webinar you give to them that again adds value and gives your recipient something that enhances their lives. Russell has a proven formula for his webinars and the link to it is below in the show notes under Perfect Webinar Secrets.
3. The third funnel is the high ticket funnel. The high ticket funnel is for a high ticket item like a $10k mastermind, or $100k event. It’s generally your most expensive offering of all your available options.
In keeping with his philosophy of simplicity for funnels recommends choosing one of these three funnels, building it up and focusing on it until it is generating a million dollars for your business. Then you can pick a second funnel and repeat the process. Finally move on to the third funnel and follow through by building, focusing and growing it to a million dollars or more.
As if that wasn’t enough Russell also explains how to funnel hack in three steps, what it is and why you should do it. He gives examples from his own life and shares what’s he’s learned along the way.
This is an episode fully loaded with fun, useful information you can start implementing right away. Get out your pen and paper, take notes while you listen in. Thanks for being here and we’ll see you next time on Life on Fire.
Direct download: 177_DotcomSecretsandFunnelHackingwithRussellBrunson.mp3
Category:general -- posted at: 6:48am PDT