Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth

Tis the season to be jolly, and "on fire" :)

Wishing you and your family a Merry Christmas from all of us at Life on Fire!

Direct download: 167_Fun-Times-Paying-It-Forward.mp3
Category:general -- posted at: 8:08am PDT

Hey hey! Welcome to episode 166 of Life on Fire. As an entrepreneur you know the #1 thing that will make or break your business is sales. And here to share her expert insights on the topic is Lisa Sasevich, who is also one of our speakers at January’s Ignite event.

Today Lisa takes us on a tour of her home and talks about what she did to skyrocket her business to $2.2 million in 10 months, why she called 2015 her company’s “leap year”, and why it’s so important to dial in your sales offer.

In this episode you’ll hear:

  • What is “business nirvana” and how do you reach it? (10:40)
  • Why saying yes was pivotal to Lisa’s success. (11:30)
  • When burning your boats is a good thing. (15:15)
  • What it means to “dial in” your offer, and why doing so frees you up. (38:35)
  • Why figuring out what not to do is priceless. (41:25)
  • And so much more!

Lisa’s background is in sales and coaching. She really loved helping people get clear on their offerings and their sales process. But what she didn’t love was spending time away from her family to serve all of her clients on an individual basis. Not to mention the cap it put on her income!

She decided to attend an event, which was about learning to serve more than one person. It was the perfect venue for Lisa to learn and implement strategies to grow and scale her business.

One of the speakers from the stage offered the audience an opportunity to join her long-term training program. Even though Lisa had vowed only to attend the event she was drawn to this woman’s offer.

It was a pivotal moment for Lisa: she could look back on this and think of it as something she could’ve done or she could go for it. She went for it and signed up for the speaker’s $100,000 elite level program.

And it paid off! She began raising her rates for her coaching clients, offering VIP days and people gladly paid more to work with her. In fact her clients started getting better results after Lisa started charging more!

Within 10 months she had boosted her income to $2.2 million as a result of that decision and the coaching she received in the long-term program.

On today’s episode Lisa explains what she knows now about the value of charging a premium, as well as how to invite sales into your business and the necessity of using an irresistible offer system in your sales process. You’ll hear all of that as well as get a behind-the-scenes tour of Lisa’s amazing home on this edition of Life on Fire.



  • Lisa Sasevich’s website
  • Boost Your Sales and Lifestyle podcast
  • Lisa Sasevich on Twitter
  • Boost Your Sales, Lisa’s best-selling book
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 166_Behind-the-Scenes-with-Lisa-Sasevich-of-Boost-Your-Sales.mp3
Category:general -- posted at: 11:38am PDT

Hey hey! Welcome to episode 165 of Life on Fire. If there’s one thing I know for sure about being an entrepreneur is that events have the power to radically change your business, your life and YOU.

On today’s episode I’ll share how an event changed everything for me back in 2010, and why I’m so committed to as many people as possible having the same experience at my annual Ignite event in January of 2016. 

In this episode you’ll hear:

  • What is at the heart of my intention for the Ignite events? (2:15)
  • Why Ignite is different than other events today. (2:30)
  • Can you live your life in a flow state? (3:40)
  • What is the hottest place to advertise right now? (5:00)
  • Exactly what you’ll walk out of Ignite 2016 with. (6:30)
  • And so much more!

In 2010 I was in $50k in debt and nearly at my wit’s end; I was ready to forget the entrepreneurship path. Until I found Eben Pagan on a late night commercial, and signed up for his event. It took the last bit of money I had to do so, but I did it.

It changed everything for me. His event left me not only inspired but clear on my mission, my my gifts and the movement I wanted to create with my life. It also gave me knowledge from the experts on stage and in the audience: all of which helped me go from $50,000 in debt to selling my business two years later. And I sold that business to someone I met at Eben’s event!

Because his event had such a tremendous impact on me and my life, I’ve been inspired to provide the same experience for others in the Life on Fire community. Every year I host my annual Ignite event, and 2016’s is going to be bigger, and better than ever!

Whether you’re beginning your entrepreneurial journey or wanting to take your business from six figures to seven figures, the Ignite event is designed to help you get there.

Each of the three days of the event has a theme and is a necessary component to your success.

On day one it’s all about mindset and personal development. We spend the day diving into mindset hacks, how to 10x your performance, learning NLP techniques and how to reframe your neural associations with fear to associations that empower and embolden you. We cap off the day with a glass walk and a board breaking exercise.

Day two is about business: creating your personal brand, creating your movement and innovative strategies to spread that movement. In 2016 we have the world-famous Daymond John, serial entrepreneur and multimillionaire. He will be keynoting day two and kicking us off!

After Daymond speaks, other experts will take the stage to talk about the keys to creating a personal brand, finding and identifying your movement. They will also cover specific ways to make that movement stand out in today’s crowded marketplace including how to be a guest blogger for Huffington Post, how to use Facebook and YouTube to advertise and more.

Finally on day three we make sure you’re ready to get out and ignite your movement. You’ll leave with a plan of action to carry you forward and get the results you’ve been wanting. Unlike other events that pump you up and send you out into the world, we go a step further and provide a plan to keep that momentum moving you forward.

Ignite 2016 is about helping you have the best possible year of your life. This is the event to help you create the life on fire you’ve always wanted. Grab a friend and join us at Ignite 2016 and tune in to this episode for a glimpse at what you’ll be getting!




  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 165_How_To_Ignite_2016.mp3
Category:general -- posted at: 6:54am PDT

Hey hey! Welcome to episode 164 of Life on Fire. Returning for a very special edition of the show is our friend Dr. Matt Hubbard.

You’ll remember Dr. Matt from episode 151 on the Wizard Academy. Today he joins us to give a tour of his home and to talk about core values, purpose, and his keys to staying positive and attracting the right clients. 

One of the reasons I brought Dr. Matt back to the show is how positive he is and what an inspiration he is for me. From business to family to faith he is a man I emulate, a man whose footsteps I want to follow in. He truly lives a live on fire and we’re diving deeper into how he does that on this show.

In this episode you’ll hear:

  • What does living a life on fire mean to him? (14:50)
  • Iron sharpens iron - what that means for life and business. (19:05)
  • If you're burned out what does it mean about your clients? (28:20) 
  • What is PTC and how can it help you? (29:35)
  • Two health tips from Dr. Matt you can implement now. (40:30)
  • And so much more!

In this episode Dr. Matt and I cover many topics from what he believes it means to live a life on fire, to finding your core values and their connection to your purpose and how to flip your scarcity mindset into one of abundance.

For Dr. Matt living a life on fire means living passionately and purposefully while being congruent. He loves to be around people who are living this way: what they do, what they say and what their lives are focused on are all in alignment. When those things are happening only greatness can follow!

But what if you don’t know what your purpose is? How can you start asking questions to uncover it? First you must start with your core values. You have to know what they are and often they lead to your purpose. Whatever your purpose is it must be congruent with your core values. So first find your core values - there’s an exercise in the Resources section below from Dr. Matt - and then start your quest for your purpose.

Dr. Matt has tied his core values and purpose into his career. He is a chiropractor by trade but calls himself a “hope dealer”. He speaks hope, life and love into people. Chiropractic just happens to be the vehicle that allows him to do so, it is his instrument.

He also shares how he works only with his ideal clients, and he gives specific examples on how to attract yours to your business. When you’re clear on your core values, your purpose and your ideal client they will knock on your door!

But if you’re not working with your ideal clients right now there could be two reasons: one you are trying to help people who don’t actually want to be helped (this is common for big-hearted people who want to serve) or you’re locked into a scarcity mindset and believe you must have those clients, no matter how awful it is to work with them, because you need the money.

The truth is a scarcity mindset is rampant, it wouldn’t be uncommon for you to feel this way. But Dr. Matt has some tricks up his sleeve to help you overcome this with patience and practice. As he says in this episode he didn’t learn Spanish overnight so don’t expect to be a master at flipping your mindset overnight either!

But one of his favorite tools for changing your mindset to one of abundance is called PTC or present time consciousness.

PTC is the act of setting aside two minutes to check in with yourself. Set a timer for two minutes and ask yourself what were you just thinking about? Were there some negative thoughts? Probably if you’re like most people you were not on a positive train.

Instead of following the negative thoughts go to a place of love and harmony. You can do so by saying the word “love” out loud til the two minute timer goes off. Do this at random throughout your day to boost your mood and your mindset. 

That’s just one of the many tools Dr. Matt gives on this show. He also shares how he uses music to get out of a funk, and what he’ll be speaking about at Ignite January 2016. Tune in and check it out on episode 164 of Life on Fire!


Direct download: 164_Core-Values-Purpose-and-Your-Mindset-with-Dr-Matt-Hubbard_1.mp3
Category:general -- posted at: 6:17am PDT

Hey hey! Welcome to episode 163 of Life on Fire. As an entrepreneur do you focus on what you can control or what you can’t? Where you put your focus and your attention can have all the difference in your results, and no one knows that better than our guest, Tai Lopez.


Tai is a certified financial planner who has gone on to become an investor, partner, or advisor to over 20 multi-million dollar businesses. He’s here to talk about purpose, mindset, and marketing. As you might expect, he has an insane amount of wisdom on those topics!


We kick off today’s show by talking about Tai’s background. He was raised in a single mom household in the ghetto of Long Beach; his father was in jail when he was born. By the time he was in his mid to late teens Tai realized the world was a complicated place with an overwhelming number of choices and options.


So he decided he’d find the smartest person he knew and that person would have all the answers for him. He wrote a letter to his grandpa who was the smartest person Tai knew, and asked him for help.


His grandfather wrote back quickly but not with the response Tai wanted to hear; his grandpa told him life was too complex for one person to have all the answers. Instead he told Tai he’d be lucky if he could find a handful of people who would point him in the right direction. 


Within a week of his grandpa’s response Tai also received a box of books from him with a note to read them. Tai’s quest began with those books; to this day he is a voracious reader, one of the things he attributes his success to.


In this episode you’ll hear:


  • What can you control and what can't you control in your life? 5:05
  • Why snapchat is going to be huge. (24:30)
  • The 10-10 Principle: Tai explains it, and what it has to do with social media right now. (28:40)
  • Of the 100 brands in last 20 yrs how many used paid advertising to get there? (46:35)
  • How much annual income has been proven to provide an increased level of happiness? (54:00)
  • And so much more!


In those books Tai discovered clues about life, and he shares his discoveries on this episode.


For example if you are wanting to become a millionaire most people will tell you to find others who are already millionaires. Good advice, but Tai says to go one step further: hang out with people who would be embarrassed to only be millionaires!


On the practical mundane side of things Tai also has many recommendations including simple marketing tips and strategies to build your audience. He has the chops to prove his recommendations worthy: he has over 300 million people worldwide watching his content in over 70 countries and has one of the most watched channels on all of YouTube!


Whether you’re a savvy entrepreneur or just starting out Tai’s marketing tips will benefit you. First he says to get good at video. Although non-video formats of marketing are still relevant, video creates deeper connections. Be sure to have a video up on your home page, don’t hide it on page 3 of your site.


For social media pick one or two outlets that are your favorite, develop a strategy for each and then test that strategy to see if it works. If it doesn’t, adapt and try again. Repeat that process until you find what does work and then stick with that.


Tai calls this AGF: adaptive growth framework. Don’t bring any sort of conclusions into your business strategy (for social media or anything else), instead use the AGF approach and bring hypotheses. Then implement those, and adapt and adjust on a continual basis. Doing so will give you infinite power in your business.


Once you’ve understood AGF you can implement it with KSE, which stands for Knowledge, Strategy and Experiment. Here’s an example:


Let’s say you want to start a podcast. The first step is K - knowledge. Who is crushing it as a podcaster? Find three people and listen to their shows. Pick one person you want to follow and focus on the next step of S for strategy.


Strategy is a personalization of the knowledge you gained from the first step. The person you’ve chosen to follow in the footsteps of - who are? What have they done? Is it applicable to you, can you do what they have done? Why or why not? Be sure to answer these questions and create your strategy.


From strategy move on to E for experiments. This is where you test your knowledge and strategy to see what works, what doesn’t. Based on your results continue to gain knowledge, strategize and experiment.


Those are just a few of the knowledge bombs Tai drops on this episode! He also shares how to create success with paid media, what he’s most excited about for 2016 and why he’s investing time and energy into live streaming apps and Snapchat. Tune in and check it out on episode 163 of Life on Fire!




Direct download: 163_Purpose-Mindset-and-Marketing-with-Tai-Lopez.mp3
Category:general -- posted at: 11:28am PDT

Hey hey! Welcome to episode 162 of Life on Fire. Have you ever considered public speaking might be the thing that makes you stand out from everyone else in your industry? Our guest for today’s show is here to explain how it can and how you can do it effectively.

Dr. Andreas Boettcher joins Life on Fire to talk about the principles of his program, Amplify Your Talk, and how you can apply those lessons in your next speech (or your first!) to create more authority, authenticity and connection with your community.

Early in his career Dr. Andreas used public speaking to set himself apart from other chiropractors in his area. Although he was terrified to give his first workshop, he experienced the full power and impact of public speaking his very first time out. He didn’t stop with that first presentation and has gone on to work with such greats as T. Harv Eker and Brian Tracy.

In this episode you’ll hear:

  • What is the most cost-effective marketing tool you can use? (3:20)
  • What is a trademark talk? (17:05)
  • Why you should only share 3 key points during your speech. (23:15)
  • What are running ovations? (27:50)
  • How speaking helped him build a multi-million dollar wellness center. (29:30)
  • And so much more!

When Dr. Andreas first started building his own practice he was frustrated by his various attempts to connect with his community. He went to all the networking events, tried all the usual routes but didn’t have the results he was looking for.

But the one thing he noticed at every event was that the speaker always left the room with the most connections. Whether it was a BMI event or any other group it was always the speaker who seemed to talk to the most people and get the most leads.

So Dr. Andreas decided to host his own workshop so he could be that speaker. He was so nervous before the event that as soon as people started coming in he wanted to run out the back door!

But fortunately he didn’t. He was however a flustered, nervous mess for the first few minutes of his presentation. And then he did something that changed everything: he stopped his speech, shared with his audience how nervous he was and addressed the elephant in the room.

The entire tone of the night changed and everyone from Dr. Andreas to his audience members relaxed.

And that’s one of the tips he shares on this episode: address the elephant in the room whatever the elephant is. Is there a crying child? Talk about it. Are you so nervous because it’s your first time? Say so. It helps break the ice, and unless you talk about it your audience will focus on it and miss what you’re saying.

But before you even begin your speech Dr. Andreas suggests using his Trademark Talk approach. This strategy starts with asking yourself WIIFM?. That stands for What’s In It For Me? and it’s the question everyone in the audience is asking themselves consciously or unconsciously.

So take a step back and think about what you know that you can share with your audience and your community that will best serve them. What drives you and what does it mean for others? How can it help them? That’s where to start.

Now that you know the concept you’ll be speaking on you’re going to begin writing it and creating it with the end in mind. What is the destination you’re leading your audience to? Is it a strategy session with you? An online program you want them to purchase? Whatever it is figure it out, that is your offer.

With your offer in place focus on how you’re going to deliver it. How do you invite the room to participate in your offer? Remember everyone likes to buy, but no one likes to be sold to so get clear on your invite.

A good way to do this is by following the 3 Es: make your offer easy to use, easy to understand and easy to buy. Ask a child or someone who doesn’t know anything about your work if they understand your invite. If you follow the 3 Es it should be clear to anyone.

Next you’ll want to create the actual content. Use only three main points in your actual speech, any less and you won’t be providing enough material but anything above 3 will be overwhelming. While you’re creating those three points ask yourself the following questions:

1. What is the point you’re making?

2. Why does it matter to your audience?

3. Why is it important now?

4. And what will your audience be able to do or achieve as a result of your offering?

You’ll also want to include stories and personal anecdotes in your points as you’re sharing them. These stories help you to feel more at ease while you’re speaking; they aren’t something you have to memorize, you already know them - and they also build connection with your community.

As Dr. Andreas tells us in this episode connection is currency! And when you have that connection you’re helping people go from being interested in what you do to actually invested in what you do/how you help them (i.e. they buy from you). 

Dr. Andreas and I go on to talk about his personal speaking experiences that led to working with T. Harv Eker and Brian Tracy, his event coming up that you can attend (with him, Brian Tracy and me!) and much more. Tune in and check it out on episode 162 of Life on Fire!


  • Dr. Andreas Boettcher’s website
  • Amplify Event
  • Dr. Andreas’ Amplify Your Talk program
  • Dr. Andreas on Twitter
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 162_HowtoAmplifyYourTalkwithDrAndreasBoettcher.mp3
Category:general -- posted at: 8:26am PDT

Hey hey! Welcome to episode 161 of Life on Fire. If there’s one thing that stops most entrepreneurs from living their ultimate life on fire it’s sales. If that very word makes you cringe today’s episode is perfect for you. And even if you’re great at sales today’s show will help you take your game to the next level.

Joining us for today’s show is Ben Chaib. Ben is a master salesman, in his career he has generated over 926 million dollars in sales!

Listen in as he shares his 8 step process called S8. Ben also gives us specific exercises to use during your next sales conversation to help you feel more at ease, create stronger relationships with your clients and ultimately increase your bottom line.

In this episode you’ll hear:

  • How he made the leap from $100 million in sales to $826 million. (5:00).
  • Why you want to get a “no” from prospects. (7:35)
  • What to do if you’re talking to the wrong people. (12:15)
  • When is the only point in the sales process to talk about your offer? (29:10)
  • What a deck of cards can teach you about being emotionally detached. (32:10)
  • And so much more!

Where most people go wrong in their sales process is pitching their offer too soon. To overcome that Ben has an 8 step process he calls S8. Below is each step and its description.

1. Share

The first step in your sales process is sharing. This is where you ask questions of your client, build a connection and get to know them. Often people will buy from you simply because you’re friends, this is where that friendship starts.

2. Suitability.

The second step is suitability. Suitability is about confirming your prospect’s needs, and if they are the right audience for you.

During this step you can say something like “I want to understand if I can help you find a solution. The goal of our conversation is for me to help you.” Saying this let’s them know you are there to help them, not sell to them.

3. Significance.

Step three is significance. Now that you’ve uncovered their problem you’re going to find the significance of not making changes. You’re getting to the heart of the matter here - why do they need to change and what will happen if they don’t?

This step is important also to help you identify where they are and where they want to be, help them see the gap between the two.

4. Stretch.

You still don’t jump in with your offer - not yet according to Ben. A lot of people get this far and then pitch their product, don’t do it.

This is the step where your prospect imagines the possibilities of having their problem solved - they stretch to imagine in step four. What is available for them now? What is possible in their lives because they have the solution to their problem?

Ask questions and make this as visceral as possible, you’re allowing them to sell themselves on the solution. Then take them back to significance.

5. Significance.

Step five is going back to significance. Take them back to this step and ask them if they are they willing to give up on all the things they’ve just imagined having. Help them see if they don’t make a change they will be giving up on those things from step 4.

6. Select.

It’s still not time to pitch, it’s time to select. In step 6 you want to find out what other options have they explored, what other options are available to them, where they have invested their money and why are they talking to you at this very moment?

Ask what other experiences they’ve had with whatever you are offering. Ask why they are interested in talking to you - what about your conversation interests them? Then allow them to respond, and just listen.

7. Spend.

This is still not the moment when you pitch - not yet! Ask your prospect a question like: “Would you be willing to spend X (the cost of your item) if it got you X (their goal)?

Find their intent. Help them imagine a scenario in which you have their desired goal available but it’s only available for the next hour. Now they have one hour to come up with the asking price of your product - find out how they’d do it. Help them see they have the available resources to do so.

8. Start.

Step 8, start, is where you make the ask. During this step you confirm their intent, when they want to see their results and their desired outcome. Ask them when they realistically want to start seeing results.

Also ask them how much it’s costing them on a daily basis NOT to have those results.

Here you will refer back to the notes you’ve taken throughout your conversation, confirm with them you have understood everything they’ve shared. After they’ve confirmed you have understood them ask if you can have their permission to share what you do.

Now is your chance to make your offer. Provide your solution and interweave their problems and how you solve those problems as you do. Then ask for their commitment and the sale.

Ben says most people have sold themselves by this point so all you need to do is confirm and make the ask. If you get nervous he has some tools he shares to overcome those asking jitters. He also provides ways for you to be emotionally detached about the outcome of your sales conversations, something that stops most sales people. Listen in to episode 161 of Life on Fire to hear those and more!


Direct download: 161_The-S8-Process-to-Making-a-Sale-with-Ben-Chaib.mp3
Category:general -- posted at: 8:02am PDT

Hey hey! Welcome to episode 160 of Life on Fire. Events can be the catalyst for extraordinary change in any entrepreneur’s life when approached with intention and a commitment to action.

Recently I attended Tony Robbins’ Unleash The Power Within with Megan Ann and some friends. We all got some incredible nuggets - and we walked on hot coals!

On this episode I’m going to share my behind-the-scenes experience before, during and after the event. I’ll give you specific takeaways and action steps you can use in your business and in your life to unleash your power within. 

In this episode you’ll hear:

  • Why you need to set intentions when attending events, and take action after. (2:10)
  • Getting into state" - what is it, how can you do it and why should you? (3:40)
  • What is the hardest part of any action or goal? (7:50)
  • How people are able to walk over hot coals. (9:25)
  • What is The Dickens Process and how can you apply it? (15:10)
  • And so much more!

Unleash The Power Within was over four days and each day had a specific theme to it. Day one was about getting into state: what state you’re in, what state do you want to be in and how can you change your state?

This was also when Tony Robbins got us fired up for the firewalk. The preparation and the actual experience drove home the message of the entire event: the first step is the hardest part. Once you take that first step you’ve committed and it gets easier from there.

The second day was about creating momentum. Tony shared the 5 pieces to doing so:

  1. Get into peak state.
  2. Find your passion.
  3. Decide and commit to your passion.
  4. Take massive action to achieve momentum.
  5. Be honest with yourself on your progress and reward yourself for the actions you’ve taken.

If you find yourself stuck at number 4 a simple way to get unstuck is to write down 3 things you’ve been meaning to do for awhile. They can be as simple as clean your closet! Then do those 3 things. Taking that action will compel you to take more action in other areas of your life.

Day 3 was one of the most transformative days of the event. The day was focused on The Dickens Process. This process is something I’ve done several times and it’s radically changed my life every time I’ve done it!

Here are the three 3 steps to how it works; you can do them any time but I find this process is most effective when I do it every 6 months.

1. Get very clear on what you want.

And this goes for every area of your life from business to health to relationships to love.

2. Get clear on the consequences of not having it.

What will your life look like if you don’t have these things? If you never make them happen? Go deep into this, even though it’s painful.

3. Identify the limiting belief that’s holding you back and replace it with a positive affirmation.

What do you believe to be true about yourself that is stopping you from achieving your goals, your hopes and dreams? Hone in on one and then replace it with a positive affirmation.

Mine was I can’t lose weight. After I identified that belief I instead told myself “BS! It’s easy to lose weight and I’m in the best shape of my life.” You repeat it over and over again. When you do this in the right state and with enough repetitions you get your brain to think the affirmation.

And now you have the tools to flip that limiting belief if it shows up again. With those tools you’ll be able to take action and create momentum. As you create more and more momentum you become unleashed!

The biggest takeaway I want to share with you is that process: get clear on what you want, what it means for you if you don’t ever get what you want and then identify what’s stopping you.

The action piece of today’s show is to implement The Dickens Process and it’s final step: reframe that limiting belief into a positive affirmation and then take action to create your life on fire! And I’d love to hear from you in the comments below about what you’ve gotten out of attending a Tony Robbins event or any other event and what actions you’re taking now.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 160_Unleash-Your-Power-Within.mp3
Category:general -- posted at: 8:17am PDT

Hey hey! Welcome to episode 159 of Life on Fire. For all of us wherever we are in our entrepreneurial journey there comes a time when we realize something is holding us back. And what we do about that realization makes all the difference in how successful we become.

On today’s episode I share my own journey in realizing what was holding me back and the steps I took to break through to the other side. This isn’t a story I’ve ever shared before, and it’s incredibly personal.

In this episode you’ll hear:

  • What’s the first step in creating a breakthrough? (1:30)
  • A rising tide does what? (4:20)
  • What does it mean to “turn pro”? (5:15)
  • My fears of breaking through and how I overcame them. (5:50)
  • The moment I broke through what was holding me back. (9:00)
  • And so much more!

There are four steps in this process, the first is awareness.

1. Identify what is holding you back.

We are all capable of achieving greatness, but not all of us do. So why is that exactly? Those who do go on to do great things and realize their potential are the ones who break from from whatever it is that is holding them back.

All of us have an anchor in our life that is weighing us down. For some of us it might be an old relationship, or how we view food; it doesn’t necessarily have to be bad but there is something there.

For me it was alcohol and I’ve known it for many years, but I hadn’t done anything about it until just recently. 

2. Surround yourself with the right people.

The second step in breaking through is to surround yourself with successful people who support you, who are the kind of people you want to become and who have what you want to have.

A rising tide lifts all boats and I found this out firsthand. Throughout my 20s I struggled with the ups and downs of entrepreneurship. When I finally sold my first business at 30 and began Life on Fire I started hanging out with more successful people. These were people who were living the kind of lives I wanted to live.

And as I did so it became clearer and clearer to me that alcohol was holding me back, yet I swept it under the rug and never fully committed to giving it up entirely.

Recently I read Turning Pro by Steven Pressfield and it dawned on me that to turn pro I needed to give up alcohol and stop drinking. But I was faced with a new fear: what would I do with my friends now? I had always been the life of the party and we met up to grab a bite together and drink. What would we do now if I wasn’t drinking?

3. Face your fears and the ramifications of your choice.

That led me to step three: I had to face my fear of giving up alcohol and the what it would mean for my life. I knew I couldn’t perform at my highest with alcohol in my life; I couldn’t be the best husband possible nor could I achieve my fullest potential with my business with alcohol in my life.

I’m not condemning anyone who drinks alcohol, I simply knew for me it was the anchor that was weighing me down and it had to go.

That fact was further cemented when I went to a doctor recently and got every possible test done. The results were shocking: I had bad bacteria in my gut, a severe deficiency in my neurotransmitters which meant I should be on anti-anxiety meds and anti-depressants. I was experiencing fatigue and weight gain because of my digestive system issues.

The doctor told me one of the major contributing factors was my alcohol intake.

4. The critical decision point.

That led to the fourth and final step: my critical decision moment. I decided to turn pro and give up alcohol entirely. For me this happened as a result of my faith, for you it could happen in any number of ways.

But however it happens when you reach that fourth step everything changes after you embrace your decision to break through whatever has been holding you back. From that moment on you commit to giving up the anchor that’s been weighing you down, and embracing whatever comes next as a result of that commitment.

I’ve stayed on track, even through a nasty physical detox, because of the vision I have for myself, my family, my business and my life. I see where we are going and what will happen in our lives as a result of breaking through what’s been holding me back.

Like I said I have no judgment on anyone who drinks, I’m sharing this because I want you to think about what is holding you back. Do you have the guts to identify it and make the decision to change it? What are you going to give up to turn pro and break through to your life on fire? I’d love to hear from you in the comments below.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 159_HowToBreakthoughWhatsHoldingYouBack.mp3
Category:general -- posted at: 7:17pm PDT

Hey hey! Welcome to episode 158 of Life on Fire. There’s a new frontier in online marketing that every business owner should be using: webcasts. To explain what they are and why you should be using them is the de facto expert on this topic: my good friend and former guest of the show Mr. Mike Koenigs.

On this episode Mike and I are talking about the opportunity webcasts provide for differentiation in your market, why webcasts are the best way to reach a massive audience, and the three commandments of webcasting.

As you’re tuning in pay attention to those topics but also pay close attention to the way we present this webcast: examine the flow of it, what we share, when we share it and how we share it. I want you to notice those things so when you do your first webcast you can follow in our footsteps and be successful!

In this episode you’ll hear:


  • What is the biggest challenge for entrepreneurs right now and how does webcasting resolve it? (5:40)
  • The three commandments of webcasts. (40:30)
  • What makes you 27% more likable? (44:50)
  • How and where to start if you don't have a product or a list. (1:13:00)
  • The moment that turned everything around for Mike. (1:19:50)
  • And so much more!


When I asked Mike what he saw as the greatest challenge for entrepreneurs and business owners right now he said it’s standing out, generating and keeping an audience’s attention and deepening that relationship. In other words the biggest pain point for many of us is finding and growing a rabid fan base.

One of the easiest ways to solve that pain point is webcasts. Webcasts provide a place for you to connect with your audience, find out what they are struggling with and provide solutions to that struggle.

When you become the person who helps them you deepen that connection and grow your relationship with them. And who do you think they’re going to be talking about? YOU! So with webcasts you are finding, growing and creating connections with your audience.

With webcasts you’re also creating content you can repurpose into other videos, or books or audio podcasts. Now you’re providing even more value to your audience making it easier for them to know, like and trust you.

And there’s a big big market for them. Over 70% of the human race is engaged online, usually with multiple devices. Obviously webcasts are online and they plug you directly into that 70%.

Also webcasts give you the platform to know who your audience is, how to speak to them, what they love or hate and how they communicate. By asking questions and listening to what they ask during your webcasts, and how they ask it you’ll know them on a deeper level so that you can have that rabid fan base and audience.

Now that you know why you should consider webcasts, let’s look at Mike’s three commandments of webcasting.

1. Get People to Sign Up.

Sounds simple right? It is simple but not necessarily easy. If you correctly advertise and market your webcast it becomes easier. For example if you are talking health consider a headline like 5 Ways to Boost Your Energy.

Giving specific benefits about the content you’ll cover in your webcast makes it easier for people to want to sign up.

2. Get People to Show Up and Engage.

The real secret here is to be friendly! Smile when you’re on camera, use the most powerful word in the English language: YOU. Doing both of those things will make a huge difference in your audience participation levels.

3. Get Them to Take The Next Step.

Basically start with the end in mind. Do you want them to buy a product at the end of the webcast? Then seed the sale by talking about what they want and the outcome they’ll get from buying your product.

The second secret to commandment three is to present social proof, such as testimonials. You’re showing people others like your product, trust it and have benefitted form using it. This is one of the most powerful forms of marketing there is.

And the third secret to this commandment is to use the phrase “so that you can”. This phrase tells people what they will get from taking the action you want them to take.

Those are your three commandments to webcasts. On today’s show Mike and I also talk about when and how to use irresistible bonuses, the order of importance for the social media outlets today. Plus we bring in a very a special guest who shares his experience hearing Mike at a recent Life on Fire event and how doing so changed his life. It’s all here on episode 158 of Life on Fire!


  • Mike Koenigs’ web site
  • Webinar Base
  • Webinar Listings
  • Eventbrite
  • SlideShare
  • WebinarJam
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 158_How_To_Master_Webcasts_with_Mike_Koenigs.mp3
Category:general -- posted at: 11:32am PDT

Hey hey! Welcome to episode 157 of Life on Fire. Sometimes as entrepreneurs we think we can only give back after we’ve reached a certain level of success. But today’s episode is all about the power of giving back, no matter where you are in your business.


On this show both Megan and I give away Starbucks gift cards as part of Life on Fire’s Pay It Forward Fridays. These Pay It Forward Fridays were designed to be random acts of kindness.


My hope is you’ll be inspired to pay it forward to other people as a result of this episode! And when you do I’d love to hear from you in the comments below about what you did and what it was like for you.


In this episode you’ll hear:


  • What happened when Megan Ann approached strangers versus when I did? (6:35)
  • Who drops by for a special cameo? (8:00)
  • Why giving to others is so much fun. (11:50)
  • Ideas you can use to brighten someone else's day. (11:55)
  • And so much more!


The power of giving back is just that: powerful. It’s taking a bit of time out of our day to think about others and do something nice for someone else.


It doesn’t have to be a big gift or a dramatic gesture, it can be as simple as paying for the coffee for the person behind you in the drive-thru. Small, thoughtful gifts are just as meaningful; and random acts of kindness are just what they say they are: kind. Can you imagine what our world would be like if we all did one random act of kindness every week? How many lives would we touch? How would someone else’s life change?


Giving back doesn’t always have to be about knowing the impact we had, giving back is about making a positive difference in someone else’s life whether or not we are directly thanked by them.


The power of giving back is the power of giving to others, and has very little to do with being recognized for that act of giving.


On today’s show pay attention as Megan Ann and I both give these gift cards to random strangers who pass by us. Notice how people react: some people just ignore us, others are too busy to stop, other people are skeptical and others are appreciative of our gifts.


Then ask yourself which of these groups of people do you fall into? How often are you too busy or skeptical to accept someone else’s gesture of kindness?


Think about it after you watch episode 157 of Life on Fire, then go out and do something kind for a random person. Come back here and let us know what you did and what your experience was like!



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 157_The_Power_of_Giving_Back.mp3
Category:general -- posted at: 8:52am PDT

Hey hey! Welcome to episode 156 of Life on Fire. Today we’re visiting my good friend Mike Koenigs. Mike is a best-selling author, serial entrepreneur, creator of Traffic Geyser and internet marketer of the highest caliber.

On today’s episode Mike and I talk about how his battle with cancer helped him produce not one but 3 best-selling books! He details his exact process for you to follow. This is a step-by-step system to finding your purpose, your passion and bringing it to life.

Mike also shares how to get off the trading time for dollars treadmill, what makes the greatest marketers and what the impact of having a book can do for your business.

In this episode you’ll hear:


  • The 11 words to network with ANYONE. (24:30)
  • Why authenticity wins every time. (36:00)
  • what makes the greatest marketers the greatest? (51:55)
  • What is the most powerful lead generation vehicle? (1:04:45)
  • The exact process of creating a best-seller on amazon - and why ANYONE can do this. (1:18:00)
  • And so much more!

Mike is well-known in internet marketing circles and has created such powerful tools as Traffic Geyser and Instant Customer. He’s long been a man on a mission to help entrepreneurs build customer relationships, leverage their assets, and scale their businesses for success.

Along the way Mike has discovered one of the most powerful tools for any business: a best-selling book on Amazon.

On this episode he explains how to leverage the tools Amazon gives you to create that best-seller, and why it is so powerful for your business. And even better? He shares how and why the process of creating and fulfilling your book will help you find what you are most passionate about, and what you are meant to bring to the world.

To get started writing your book Mike has found the 10x10x4 system, and he gives the full details on today’s show. To sum up it’s a simple process you can do in a few short hours, and it will give you a ton of great content to started with!

We also dive further into the book discussion; Mike explains why having a best-seller is so powerful and why it makes such a great lead generation tool for your business. In fact he says it is the most powerful lead magnet you can create to grow your business.

There’s something about a best-selling book that exponentially increases your value and your credibility, and it can be done in any industry by anyone. You are seen as a thought leader and are far more likely to land speaking engagements with a book than without.

In terms of your business, a book is the perfect way to create authentic and personal relationships with your customers. Mike explains how he does it by giving away valuable products to people who buy his book, and also share their personal information with him in the process. Mike tells us how he fully utilizes that personal information for his customers’ benefit and for his business’ benefit too.

Mike is full of value bombs on this episode so there’s lots more here - like why podcast leads are better than a Facebook lead, and he even tells us something no one else knows about him! Listen to episode 156 of Life on Fire for all of that and more on today’s show.


  • Mike Koenigs website
  • Traffic Geyser
  • Instant Customer
  • The Hoffman Process
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 156_How-to-be-a-Best-Selling-Author-with-Mike-Koenigs.mp3
Category:general -- posted at: 9:59am PDT

Hey hey! Welcome to episode 155 of Life on Fire. Even if we find monetary success we can be miserable; if we aren’t living our purpose life can seem empty and unfulfilling, no matter how many nice things we own and how much money is in our bank account.

On today’s episode I’m sharing my story as told to my church’s Pathfinders group. I give them my background and how I went from 11 failed businesses to financial success and finding my purpose in life.

Even if you’ve heard my story before you’ve never heard it told this way. Listen in and see how it applies to your life and your business today. Are you really living a life on purpose? You’ll know after listening to episode 155 of Life on Fire!

In this episode you’ll hear:


  • Why I got a backwards tattoo. (4:50)
  • The question to ask yourself to find your true purpose. (5:35)
  • Why I achieved my first goal and was miserable. (7:50)
  • What purpose has meant to me and my business. (9:00)
  • And so much more!

As you may or may not know I had a dream as a child to build a successful business and sell it. My dad was always busy working, and I wanted to be a dad when I grew up too - and have a successful career that allowed me plenty of time to be with my kids.

So all through my 20s I dug deep and invested all my time, energy and sweat equity into creating that successful business.

And I failed. Over and over and over again. In fact I failed 11 times, and family members were starting to tell me I should give up and be more like my brother. But my mom wasn’t one of them. She bought me the book The Secret and wrote “I believe in you” in that book.

When I read that book it fired me up; I was ready to use what I learned from it and create the success I hadn’t yet had. I was so committed to that success and realizing my goal I got a tattoo across my chest inked backwards to remind myself every single day of what I was going after!

And I did find that success. I started a business as a Facebook marketer and exploded that company’s growth, eventually selling it.

When I sold it I had achieved my childhood dream. To top it off I moved to San Diego, one of the most beautiful cities in the world. I finally had a nice home, a beautiful place to live and a lifelong goal under my belt. I should’ve been ecstatic, but instead I was miserable because I hadn’t found my true purpose.

With the help of my church and its’ Pathfinders group I was able to network and connect with people who have helped me and allowed me take my next big leap: to help as many people as possible find and live their life on fire.

And it’s working. As of today that business has quadrupled in income in the last 12 months!

Ultimately I’m sharing this so you can find your own success. And to do so you simply need to ask yourself: if you had all the money in the world, had donated as much money as you wanted, traveled all you wanted - what would you do with your time? What would you be working on?

The answer to that question is the answer to finding your purpose and living your life on fire.

Listen to episode 155 of Life on Fire for all of that and more on today’s show.


  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 155_Why-Purpose-Matters.mp3
Category:general -- posted at: 8:09am PDT

Hey hey! Welcome to episode 154 of Life on Fire. Our most valuable and precious commodity is time, it’s something we can never buy back or replace. So how can we make leverage our time to crush it in our businesses - and enjoy our lives in the process?

That’s what we’ll be talking about on today’s show. Specifically we’ll cover my top productivity tips that will help you no matter what industry you’re in or where you’re at with your business. And you’ll also hear a live hot seat session with two of my elite Firestarter clients.

Productivity is an area we can all improve in. As I’ve grown Life on Fire I’ve learned a lot of helpful tips and suggestions to make the most of the time I invest in my business. I’ve got 12 tips for you - directly from my own experience! 

In this episode you’ll hear:

  • What part of the day is most critical to success? (8:20)
  • Are you creating profits or just busy work? How to know the difference. (16:20)
  • The importance of deadlines. (19:30)
  • Why what you eat plays a role in your success. (31:20)
  • How to handle the challenges of being an entrepreneur. (39:30)
  • And so much more!

1.) My first tip for more productivity is to create a morning routine. How you start your day is up to you, you CAN choose to be a morning person! The key is to make it fun and you’ll want to get up and get going.

Make some time for exercise, listening to inspirational material and eating a lean, clean breakfast. Do it for 30 days and see how you feel.

2. Focus on profit-producing activities.

An easy way to do this is to journal your days. Put everything you do in your journal and you’ll see where you are spending your time. Then you can tell if you’re doing income-producing activities or just busy work.

3. Calendar everything.

This goes hand in hand with #2. Whatever it is you’re going to do for that day put it in your calendar and stick to it. Give yourself a start time and an end time for each day.

4. Create time blocks.

When you’re creating that calendar use time blocks and batch your time according to the activity you’re doing. Set aside a specific day and time for making sales calls, for doing coaching calls, etc.

It’s important to do right-brained activities on specific days and left-brained activities on other days, otherwise you’re going to tire yourself out and you won’t be at your best. Also give yourself time to work ON your business from a high level standpoint, and not just in it.

5. Give yourself a break.

You need time throughout your day to eat, drink plenty of water and get in short bursts of exercise. Doing those three things will keep your energy up and keep you from feeling fatigued (also telling yourself you’re going to have energy all day will help!).

So schedule breaks regularly and in short intervals.

6. Binaural beats.

There’s an app called Relax that I use. It is a binaural beats app that tunes your brainwaves to help you focus better on the task at hand. I pop in my ear buds, listen to it while I’m focused and I get more done in less time!

7. The fuel you feed your body.

What you feed your body plays a pivotal role in how much energy you have, and the more energy you have the more you can accomplish in less time!

For 30 days try not eating carbs, and drinking more water during your workdays. Add in some greens - I like Amazing Greens - for extra energy between meals. You’ll feel the difference when you do.

8. Get a standing desk.

You don’t have spend a few thousand dollars to do this, try something like Varidesk that goes on top of your existing desk. I do this, and it definitely has boosted my productivity!

9. Be aware of your emotions.

Learn how to detach yourself from certain outcomes or situations. Your self-worth shouldn’t be tied to whether or not you make a sale. You’ll create more energy and more joy in your business if you don’t depend on a specific scenario to be happy in your business.

10. Set micro goals throughout the day.

I do this for myself, you might’ve guessed by now how much I love setting goals! But when I get everything accomplished for my day I stop what I’m doing, even if it means my workday is over at 5pm rather then the 6pm I had scheduled.

And then I reward myself, something you should do as well. Give yourself the gift of a massage or go enjoy a hobby of yours when you’ve finished early that day. You’re worth it and your business will thank you for it!

11. Make time for fun.

Yes you should take your work seriously but not so seriously you never have fun! Be your best, do your best but enjoy life too. Everyone has challenges and once you embrace those challenges everything in your business will become more enjoyable.

That’s part of being an entrepreneur: the more successful you become the bigger your challenges will be. If you’ve got big challenges you’re doing something right!

12. Journal your week.

Write down what happened in your week and reference your calendar when you do. It’ll be easy to see what’s working, what’s not working and where you can adjust when you calendar everything and then write it out in your journal.

And those are the top 12 ways I recommend to be more productive and have more joy in your business. Take whichever of those appeals to you and apply it to your business, create your own blend of tips and make it your own to fit who you are and what you do.

If you have anything you’d like to add leave a comment below, I’d love to know what has worked for you!

On this episode we also talk with two of my Firestarter clients about what they’re doing in their health and fitness to make a big impact on the world, and I put them on the hot seat! There’s plenty to discover from what they share so tune in and enjoy episode 154 of Life on Fire.


  • 7 Minute Workout app
  • Varidesk
  • Relax app
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 154_HowtoBeMoreProductiveFromHomeandCrushIt.mp3
Category:general -- posted at: 10:30am PDT

Hey hey! Welcome to episode 153 of Life on Fire. Today I’m giving you one of the keys that took me from being $50,000 in debt to selling my business within 2 years of implementing it.

What is it exactly? It’s a mastermind. On this episode I’ll be walking you through each of the 8 steps to creating your very own successful mastermind. We’ll cover the two reasons to start a mastermind of your own, how to choose the purpose of your gathering, and where to host it.

My first experience with a mastermind came at a point in my career when I was failing at everything I touched. One business idea after another fell flat, and no matter what I did I couldn’t make anything work.

It wasn’t until I went to a mastermind event put on by Eben Pagan that things started to come together for me.

In this episode you’ll hear

  • Two reasons to start your own mastermind. (1:45)
  • How I’ve implemented masterminds in my Life On Fire business. (3:05)
  • Why the purpose of your mastermind is key to success. (3:45)
  • How to be sure you have the right people in the room. (5:00)
  • What’s the best venue for hosting your mastermind? (6:45)
  • And so much more!

From attending Eben’s event I learned and implemented these 8 steps to a successful mastermind. After running many of my own I can tell you firsthand these types of events can absolutely change the course of your business. So let’s take a look at each of the 8 steps.

1. Identify your purpose with the mastermind.

What is your primary reason for wanting to have a mastermind? Is it to help your attendees have “ah ha” moments and on-the-spot transformations? Or are you more interested in the networking angle? Or do you want a hybrid of the two? Whatever you want it to be choose your purpose before going on to step two.

2. Make sure you have the right people in the room.

Once you know why you’re gathering people you can choose who you are gathering. For instance if you’re wanting to help fellow entrepreneurs create more income you’ll want to gather entrepreneurs; it wouldn’t make any sense to have people with jobs be a part of your mastermind. 

3. Set the date.

This is of course a critical piece of your mastermind event: choosing a date. Ideally you want to pick a date that is 120 days out, 90 days is okay too but 120 is the sweet spot.

4. Get the venue.

The number of people you’re going to have and the purpose of your mastermind will help you determine where to host your event. If you’re having a smaller number of people - like 20 or less - you could have it in your home or in the back of a quiet restaurant.

But for larger groups you’ll want to choose a hotel. And when you’re working with a hotel make sure you thoroughly review your contract and all the details so you’re getting the best deal possible.

5. You’re ready to go!

Get everything ready so your start to the event goes smoothly: have registration ready with name tags and paperwork for everyone and get people into the room by 9am. An early start is good!

Also have an ice breaker you can do with your group, something that will set the tone for the event and also connect the people in the room. You want people to bond and begin to form relationships with each other.

6. Choose the format of the mastermind.

Do you want to do hot seats for everyone there? If so everyone gets a certain amount of time and they answer specific questions about what they do while on the hot seat. This way everyone in the group knows what they do and can give solid referrals that can lead to business.

A wonderful way to facilitate this is to provide referral slips for everyone. This is a great way to prove the value for your attendees - have them actually have generated business as a direct result of being at your event.

7. Food!

Make sure you have food that keeps people active. No gluten, no pasta, keep it clean with salads and lean meats. And be sure to provide it on-site. As far as the dinners invite other amazing entrepreneurs who will add value. This is where people are creating relationships and solidifying bonds. Keep the dinner on-site or nearby. This is the time when people really get to know each other, they have a few drinks and loosen up; before you know it information is being exchanged and business deals are in the works!

8. Weave in fun and adventure into your mastermind.

With our Life on Fire crew we’ve done everything from jetpacks to flying trapeze to spending a day on a double-decker yacht together! And it’s been so fun for everyone who joins, and really creates a bonding atmosphere.

Whatever you decide to do with your group make sure it’s fun and adds adventure to their experience, two critical pieces to helping people form long-term connections. They’ll remember you and your event when you do!

On this episode of Life on Fire we also talk about specific real-life examples we’ve done with our LOF mastermind events, examples that show you how to make the most of your future masterminds. So listen in, take some notes and then go out and start your own mastermind! 


  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 153_8StepsToASuccessfulMastermind.mp3
Category:general -- posted at: 8:33am PDT

Hey hey! Welcome to episode 152 of Life on Fire TV. Today we’re talking with none other than Katherine (Kat) Humphus of Savory Made Simple and Kat’s Kitchen Collective.

Kat has an interesting and inspirational story to share. She is a classically-trained and award-winning chef who has worked in the finest restaurants under some of the most prestigious chefs in the world. But she left the restaurant world to teach the world about food, and healthy eating.

On the 152nd episode of Life on Fire TV Kat shares how she went from Kat’s Kitchen Collective being a blog to a first-rate meal delivery service, in under 30 days!

Kat doesn’t have a typical chef story. She didn’t know she wanted to be in the world of food professionally until she was 19. In an effort to hide from customers at her hostess job she asked the chef for a job in the kitchen. Almost instantly she fell in love and knew she had to work with food, it was her passion.

To bolster her career and her talents she applied at Le Cordon Bleu in Paris, France. If you’re not into food it’s the school where Julia Child learned to cook, and has since become THE school for professionals chefs to be trained.

In this episode you’ll hear:


  • How naivety worked in her favor. (8:20) 
  • How she fed an extra 800 people in August (17:00)
  • Why to lead with profit-producing activities and build as you go. (20:40)
  • What's been her biggest challenge? (29:30)
  • How to embrace the suck. (36:50)
  • And so much more! 

After her time in Paris, she applied to work for some of the best restaurants in the world. Today she chalks it up to naiveté - she didn’t doubt herself or her experience level, she just went for it. And she worked with some of the greats including Thomas Kelleher at one of the top restaurants in the world, The French Laundry in Napa.

She came home to San Diego after  after working with these incredible chefs and opened multiple restaurants, earning the title Best Chef in 2014 and Top Female Chef among other noteworthy acknowledgements.

But with those titles and honors came grueling long hours, and something inside of Kat knew she could apply her some work ethic, knowledge and skills to create her own successful business. So she left the restaurant scene, not knowing exactly what was next but wanting to share her passions on her blog Kat’s Kitchen Collective.

She was smart and from the beginning grew her mailing list. And when she came to an Ignite event with other Life on Fire attendees she was inspired! She signed up for a VIP Day and together we uncovered her movement and her promise around food.

From our time together Kat came up with the idea for Savory Made Simple, a meal kit delivery plan for people who wanted simple, savory and easy-to-make meals at home. 

Within the next 30 days Kat had 50 customers and had gone to earning five figures a month with her idea! And she also fed 800 people who would’ve gone without; she donates a portion of every sale to the San Diego chapter of Feeding America. 

Today she has every intention of expanding the operation to go well beyond San Diego into the rest of California and then eventually the entire United States.

On this show we dive into what she’s learned along the way, what her biggest challenges have been and why it’s important to take action even when you don’t know how everything is going to work out! It’s all here on this episode of Life on Fire TV. 



  • Savory Made Simple web site
  • Want one of Kat’s meal kits?
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 152_Savory_Made_Simple_with_Katherine_Humphus.mp3
Category:general -- posted at: 9:27pm PDT

Hey hey! Welcome to episode 151 of Life on Fire TV. Today Dr. Matt Hubbard, my personal friend and fellow entrepreneur is here to recap and share our experience at Wizard Academy.


No we didn’t run off to a Harry Potter camp for a week! Don’t let the name fool you, Wizard Academy is a space for innovation, creation and growth. It’s a place where some of the top entrepreneurs in the world come together to learn, grow and expand every aspect of their lives.


Dr. Matt was there with me, along with about 30 of the best and brightest entrepreneurs from all walks of life. We had our minds blown time after time. From Myers-Briggs tests to drinking wine before 10am to learning about portals, Wizard Academy showed us some of the keys to serving others more fully.


In this episode you’ll hear:

  • The important role environment plays in fostering innovation. (8:00)
  • What is the most popular and most legitimate personality test? (10:50)
  • What is The Diamond and what can you learn from it? (19:50)
  • What is Principle 13 and why does it matter? (22:20)
  • There are 40 ways to look at a problem and only 40: true or false? (23:30)
  • And so much more! 


One of the days we were there was spent learning about the Myers-Briggs test. We took the test, got our results and then learned about the various types of people. This is one of the few legitimate personality tests out there. 


With our results in hand we did various exercises to see the personality types in action, and how we can interact with people no matter how different or similar they are to us. Knowing your type helps you better understand who you are, and also helps you understand others, so you can create better relationships with the people in every part of your life.


Roy Williams, the wizard of ads, joined us and again, blew our minds. One of the most pivotal lessons he taught us was a piece of copy he wrote that connected with all the personality types. He is the absolute king, and it was masterful. Dr. Matt shares that example today.


Dr. Matt also raises another important lesson we learned: the importance of going to conferences and events outside of your industry. When you go to a conference, weekend seminar or other type of experience in your industry you get to network and connect of course, but you’re also talking with people who probably have the same types of problems you have.


To bring some innovation and creativity to solving your problems get out to other events, interact with people who don’t do what you do and you’ll find new perspectives and experiences that may help you rethink your situation in a new way. You may find an unexpected solution you wouldn’t have found inside your industry.


On this show we also talk about the 40 Triz Principles (and why hardly anyone knows what they are), as well as how Henry Ford revolutionized automobiles and why that matters to you today. So grab a pen (or 3!), get ready for some notes and enjoy this episode of Life on Fire TV. 




  • Life on Fire website
  • Wizard Academy
  • Dr. Matt Hubbard
  • Take the Myers Briggs Test
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 151_Wizard-Academy.mp3
Category:general -- posted at: 10:48am PDT

Hey hey! Welcome to episode 150 of Life on Fire TV. Today you’re going to see and hear why it’s important to make time for family and friends. As entrepreneurs we work so hard to create the business of our dreams, the cash flow we’ve always desired and a legacy we can leave behind. 

But none of that matters if we don’t have family and friends to share the journey and the fruits of our labor with. So on this episode you’re going to see me do just that: enjoy with friends and family.

I’ll take you along with me as I travel from San Diego to Detroit to Connecticut where I  drop in unexpectedly on my brother and our friends, and my fiancee’s bridal party! 

In this episode you’ll also discover:

  • The importance of making time for friends and family. (:40)
  • My secret love of gaming. (1:40)
  • What is Clash of the Clans and why does it matter? (2:00)
  • Why I dressed up as the Barbarian King! (3:20)
  • And so much more! 

This show is a double surprise and I wanted you to see how much fun it is to play hard too! At Life on Fire we spend a lot of time talking about how to create the business you want, with the clients you want and to generate the income you want; so I thought it was equally important we spend time talking about the importance of quality time with friends and family.

It’s far too easy to get caught up in the everyday demands of our work and our careers so we have to make our personal lives a priority as well. And I took time out of my busy schedule to fly home and surprise my brother & our friends at a party they were having, and then I made it a double surprise by dropping in on Megan Ann at her bridal shower!

Only a few friends knew I was coming so you get to see the true joy and laughter on everyone’s faces when I pop in! 

This is a special episode about living life on your own terms, showing the people who matter to you just how much you value them - and having fun in the process! It’s all important to living a life on fire so sit back and enjoy this week’s episode of Live on Fire TV.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 150_The_Double_Suprise.mp3
Category:general -- posted at: 2:06pm PDT

Hey hey! Welcome to episode 149 of Life on Fire TV. Today we’re diving deep into the world of Facebook advertising. Although it’s a topic we’ve touched on before it’s up for discussion again. Why? Because it’s the #1 issue I see most entrepreneurs have: how to generate quality leads. And effective Facebook advertising is the answer.

On this episode we will go over the key elements of a successful ad campaign and a marketing funnel, explain how Facebook ads can grow your email list and help you build a celebrity-like presence for your brand. 

And our special guest Valerie Shoopman, Facebook marketing ninja, brings it home with a live demo of how to create the ideal Facebook ad. 

When it comes to the key elements of a successful marketing funnel and a successful ad campaign the bottom line you must be addressing is:  what’s in it for your audience? That’s the question they’re going to be asking themselves when they see your ad, your opt-in page or your offer. 

This is where simplicity matters most. Keep the copy simple and brief on every part of your ad and your marketing funnel. That simplicity is important for a number of reasons ,which we also discuss in this episode.

In this episode you’ll also hear:

  • What's the biggest problem most entrepreneurs face? (4:10)
  • Where have we seen the most explosive growth with Facebook ads? (17:50)
  • What percentage of the revenue is in the follow up? (21:50)
  • Valerie breaks down how to create an awesome Facebook ad. (48:00)
  • A powerful ad tip we discovered from our virtual summit. 1:16:00
  • And so much more! 

In terms of Facebook ads there are a number of strategies and approaches to use depending on your audience and your current subscriber base. 

1. Consider the environment, and be personal.

Consider where you are running your ad: you are in people’s social media feeds. Why are people on Facebook? They aren’t looking to buy something or to be sold to - they are there to connect with friends and family.

So the more approachable you are and the more personal you are the better your ads will do. The most successful ads are the personal ones.

2. Let Facebook’s philosophy guide you.

Facebook wants your ads to generate revenue, naturally, but they also want your ads to enhance their users’ experience. So Facebook is going to reward you for creating interactive and engaging ads. The more engagement you receive the lower your costs will be. 

So make your ads friendly, have pictures of yourself or your team on the ads and people are more likely to click on them. 

3. Connect with your audience.

This is obviously an important strategy that goes along with the first two approaches. You can connect with your audience by using conversational copy and a conversational tone in your ad. 

Also keep your text to less than 20% of the overall ad; if it’s more than that Facebook will automatically delete your ad.

4. Warm targeting to your own email list.

If you have your own email list run ads to them. They already know you, like you and trust you so export your list and upload it to Facebook. It may seem redundant to target your own list but email open rates are very low so people on your list may not read what you send them. Connecting through a Facebook ad can only help you.

Doing so also has you being seen everywhere, which only enhances your brand’s image! When people see you everywhere your brand becomes incredibly successful in their eyes, so run ads to your own email list.

5.  Warm target your own Facebook page likes.

You can target your own Facebook page likes. By targeting people who have already liked your Facebook page you’ll have higher click through rates, lower costs per click and lower overall lead costs. 

6. Facebook remarketing.

Ever been to Amazon or eBay or any other site to buy something, and then see that very same product offered in your Facebook newsfeed? That is Facebook remarketing and it’s very effective. You use this by adding a Facebook pixel to your web site.

But if you want a really ninja move add that pixel to your checkout page, or to a page about your services. Then you can create an ad specific to people who visit that page but don’t buy from you or sign up. You can offer them a special deal or a freebie and tailor it to the page they were visiting.

7. Cold targeting with a lookalike audience.

If you already have an email list you can run another ad targeting a lookalike audience. You do this by taking your current email list and upload it to Facebook. 

Facebook works it’s magic to create a lookalike audience. These people are very similar to your list, hence the name lookalike audience! By reaching out to your lookalike audience your ad is very impactful and powerful.

8. Cold targeting with interests.

What if you don’t have a list? Then opt for cold targeting by interests. Ideally target your audience based on their interest in your competitors. 

Here’s the real trick to making this incredibly effective and powerful: create several ad sets to target different competitors. Create one ad set for each competitor, itemize it and track it separately so you can tell which is converting the best and you can focus on that one going forward.  

9. Tracking.

The bottom line for Facebook advertising or any other kind of advertising is this: you have to know how much it costs to acquire a customer. 

Why? When you know how much you're spending you know how much to reinvest. If you know your math, you can reinvest accordingly. The ideal here is to see that every $1 you invest you get more than that on your return.

In addition to those 9 techniques of Facebook advertising Valerie also walks us through a step by step set up of the ideal Facebook ad. She explains where to find audience insights like demographics and activities, as well as how to better target your audience based on other key attributes.

She breaks it all down easily and keeps it simple. Watch and learn how to get the most powerful Facebook ad campaigns to grow your email list, your brand presence, and expand your business. You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.



  • Facebook Ads A to Z webinar
  • Leadpages
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 149_Facebook_Advertizing_A_to_Z_Webinar.mp3
Category:general -- posted at: 2:28pm PDT

Hey hey! Welcome to episode 148 of Life on Fire TV. Today we’re covering a very important topic for you: Facebook advertising. 

Specifically you’re getting the 7 must-have advertising strategies for Facebook! These 7 tactics will remove the stress, hassle and confusion that normally goes along with Facebook marketing! 

Facebook advertising is one of the best ways to attract more of your ideal clients, grow your email list, your brand and your business - but it can be a very confusing and overwhelming tool to use. How do you know where to start, which tactic to apply and if any of it is working? And how do you do all of that without spending a fortune?

The answer is by using these 7 must-have advertising strategies. 

In this episode you’ll also hear:

  • What does it mean to itemize your Facebook ads?
  • Why you should target your own email list with ads.
  • Get the most clicks for the lowest cost by doing this.
  • Should you market to your competitors? 
  • 2 cold-targeting techniques that work: what are they?
  • And so much more! 

So without further delay let’s get into those 7 techniques! 

7. Itemize your ad sets.

Create several ad sets to target different competitors. Create one ad set for Competitor A, another for Competitor B and another for Competitor C. 

Once you’ve done that look at the click through rates and find the best response for the lowest lead cost. Whichever of the three ad sets is performing best you will focus on. Shut down the other two and double down on that one!

6. Warm target your own Facebook page for likes.

Once you have quality likes on your Facebook page then you’ll want to target them with a Facebook campaign. 

The key here is to know you're rewarded for the more interactive your ad is. So the more clicks and the more interaction, the  lower the cost of your campaign. Be sure to make your ads friendly, and conversational when targeting your own Facebook page likes.

5. A like campaign for your Facebook page.

To piggyback off of number six create a like campaign for your own Facebook page, and then create another campaign to target those likes (which we just discussed in the previous strategy).

A great way to do this is to make an ad that connects with your ideal audience; create an ad that says Click here if you like ___. And then fill in the blank with an interest of your audience, or your industry itself. I give a specific example in this episode.

4. Cold targeting with interests.

One of the most important and impactful of all of the seven Facebook strategies given here is this one: cold targeting based on interests. Market to your competitors based on interest and then itemize your campaign, like we discussed in #7.

3. The lookalike audience.

This is another cold targeting tactic I recommend. You do this by taking your current email list (and current buyer list if you have one), and upload it to Facebook. 

Facebook then takes that information, identifies profiles attached to that list and and then picks out key characteristics of those profiles. The final step is creating an audience based on those key traits, your lookalike audience. These people are very similar to your list. As a result your ad resonates with this group and is very impactful and powerful.

2. Warm target with Facebook remarketing.

Have you ever noticed Facebook ads show up in your newsfeed that are from the same web sites you recently visited or products you’ve been searching for? That is the result of Facebook remarketing. 

You can use this strategy as well. You’ll create a tracking pixel in Facebook and then add it to the code on your web site. For a step by step explanation check out the video linked below in the Resources section.

1. Warm targeting your own email list.

Run ads to your own email list is a highly effective technique and here’s why: even if you’re in contact with your list regularly emails simply aren’t being opened. The open rates continue to plummet for everyone in every industry. 

For example if only 10% of your list opens your emails that means 90% of them aren’t! 

So why not create Facebook ads to reach that remaining 90%? You’ll also have the added advantage of being seen everywhere - which changes everything in your business. When you’re seen everywhere people perceive your brand as more successful, which means you can attract bigger clients, charge more and serve even more people.

And those are the 7 must-have techniques for effective Facebook advertising. If you’re looking for a more detailed breakdown of each there’s more in our Facebook Ads A to Z webinar. It’s completely free and walks you step by step through each strategy so you can use them to continue to create a life on fire!

You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.




Direct download: 148_7-Must-Have-Facebook-Advertising-Strategies-by-Nick-Unsworth.mp3
Category:general -- posted at: 12:00am PDT

Hey hey! Welcome to episode 147 of Life on Fire TV. Today we’re doing something a little different: you’re coming along with me as I reward myself! Megan Ann and I have dubbed it Operation Viper.

On this episode you’ll tag along with me and Megan Ann as we complete Operation Viper and talk about the power of micro-goals, paying it forward and why it’s so important to reward yourself as an entrepreneur.

Setting a reward for yourself is just as important as setting a new goal, and the latest reward I’ve been gunning for is a Dodge Viper paid for in CASH. I fulfilled that goal and I’m super excited to share it with you on today’s show.

In this episode you’ll hear:

  • Do we ever find out what’s inside a bank vault on this episode? (5:00)
  • How much horsepower does my new Dodge Viper have?! (10:40)
  • The importance of rewarding yourself as a business owner. (11:05)
  • How I’m paying it forward. (11:40)
  • And so much more! 


As you already know, working for ourselves makes it easy to get caught up in the day to day grind and hustle. There’s always something more we can do and often more we think we should do before we’re satisfied. 

But that’s an easy recipe for burn out for anyone. Over the years I’ve learned the way to avoid potential burn out is to set a goal and create a reward you’ll give yourself when you achieve it. 

So to fulfill my mission of paying for a Dodge Viper in cash Megan Ann and I take you to several banks to get the necessary dollar bills. You’ll also get to see if our request to go to the bank vault is ever fulfilled, and why robbing a bank doesn’t really make much sense!

This is a fun show about setting and achieving goals; and it’s also about paying it forward. As a way of saying thanks for all I’ve received I’m giving away a car on our next Pay It Forward Friday! You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.



  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 147__How_To_Motivate_Yourself_With_Rewards.mp3
Category:general -- posted at: 10:19am PDT

Hey hey! Welcome to episode 146 of Life on Fire TV. Today is an extra special episode that I hope you enjoy. When I find something that radically alters my business or my life in any way I want you to have it too, so today’s show is how faith doubled my business.

Rediscovering my faith and committing my life to God has more than doubled the revenue of Life on Fire, attracted ideal clients easier and brought me a greater sense of peace and calm. 

If you’ve listened to the show before you’ve heard me talk about my faith on occasion. Perhaps you’ve heard the role God and Jesus have played in bringing my soon-to-be-wife into my life, Megan Ann.

But at my last Life on Fire event I decided to include an optional session to talk about the details of how I rediscovered my faith and how it’s been so pivotal in my personal and professional transformation. 

In this episode you’ll hear:

  • What it means if you've ever felt that itch for more. (13:00)
  • The day that changed my life forever. (19:30)
  • Is there a reason for all things that happen in our lives? (40:35)
  • How faith healed my knee. (35:00)
  • How I doubled the amount of Firestarters from one event to another. (47:00)
  • And so much more! 

Although I was raised Catholic and attended church growing up, it never really fit for me. I didn’t understand what the priests were saying or why they wore funny hats! 

But one day at a church in San Diego called C3 changed all of that for me. A friend had been asking me to go and when I saw how she manifested the man of her dreams through her faith in God, I finally agreed. It was a day that would change everything for me. 

The experience was so unlike my previous experiences with faith, and it moved me at my core. That part of me that had always been reaching for me, wanting more in my life and from my life, had been fulfilled. I knew it was like now to feel connected to something greater than myself, and that was something was Jesus.

From then on I began to grow my faith, and began to give up having to control every aspect of the things I did and the projects I worked on. I gave it over to God.

As a result I grew my audience, I grew my client base and I grew my income. I even found my ideal partner in Megan Ann.

I saw miracles happen time and again; my knee was fully healed through prayer, our Firestarter private coaching group doubled in size. And private coaching clients began to show up out of the blue (many clients - not just one or two) and they were clients who paid in full with no conversations needed. Nothing like that had ever happened before and I attribute it to my faith.

And I share this with you to give you the opportunity to see what faith can do in your life, and to reflect on where your faith has helped your success. Listen in to episode 146 of Life on Fire TV and reflect on those thoughts as you do. Feel free to share the episode after, and many thanks to you for being here.



  • Life on Fire website
  • C3 Church San Diego
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
  • Join The Conversation at
Direct download: 146_How_Faith_Doubled_My_Business.mp3
Category:general -- posted at: 7:55am PDT

Hey hey! Welcome to episode 145 of Life on Fire TV. In this show we’re talking about one of the hottest topics around right now: video marketing. Sharing her real world wisdom and passion on how to make this tool a staple in your business toolbox is none other than Suzanne Evans.


Suzanne is an entrepreneur and business coach - I’m one of her students! She has grown her business to $7 million a year in under 6 years. 


Currently she has 15 full-time employees, she’s been on Inc 500’s Top 5,000 list 3 years in a row and has the 6th fastest growing company in South Carolina, where she’s headquartered. She’s also a New York Times best-selling author. In other words Suzanne is the real deal! 


On this show she shares how she created her tremendous success, and how you can apply the same strategies in your business. Specifically we dive into why video is a necessity, the 3 types of video you should be doing as an entrepreneur, and how to cash in using video.



In this episode you’ll hear:

  • What are the 3 sources for business loans? (21:05)
  • Why stories sell. (43:00)
  • How many videos should you be doing per month - minimum? (1:04:10)
  • Sales is a transference of what? (1:05:00)
  • What Suzanne believes the real purpose of money is. (1:11:20)
  • And so much more!

Suzanne is living proof of the value of video marketing. To make video marketing easy she breaks it down into the 3 categories or types of videos we should all be making for our audience.


1. Positioning.

Just like you need great copy, you need great video. And similar guidelines apply here: put your best message forward in a high quality and professional manner. 


If you aren’t seeing results from your marketing it’s because you are being beaten by people who are better positioned than you are. They may not be as good as you but if their positioning is better they’ll beat you every time. So get your best message out to your people in a clear, concise and professional way with video.


2. Personality.

This is where you let your freak flag fly! This type of video is the expert on-the-go type. These videos should be a mixture of iPhone, on the fly type videos as well as professional-produced videos. 


In these videos you show you are warm and homey, this is where people fall in love with you. 


Suzanne’s tips for doing this: 

1. It’s how you say it, not WHAT you say. 

2. Know when to stop talking! These are great at 2 minutes and under so know when enough is enough! 

3. Talk to ONE person. Just like with your copy you find a person and talk to them…do this in your videos to create connection with your people.


3. Promotional.

These are the videos where you sell your stuff and make money! They MUST be high quality, because high quality = more sales. These videos must also hold engagement and attention. If you're spending money on videos from only one of these categories spend it here!


Suzanne has a few other tips for us in this episode. She says when you make the leap into video be certain you are working with a videographer who knows marketing. They have to know how to edit and make it sizzle; they need to know the world of marketing and video so do your homework before hiring someone.


And at a minimum you want to be making 1-2 videos per month, that’s the bare minimum! You want to position video marketing in your mind as a key component of your marketing toolbag, it’s not just a one-off.


Suzanne’s wisdom continues on today’s show - hear all of her wisdom and enthusiasm when you listen in to episode 145 of Life on Fire TV. Thanks for being here and we’ll see you next time.




  • Suzanne Evans’ website
  • Hell Yeah Studios website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
  • Join the conversation at
Direct download: 145_Video_Marketing_Made_Easy_with_Suzanne_Evans.mp3
Category:general -- posted at: 4:13pm PDT

Hey hey! Welcome to episode 144 of Life on Fire TV. Today we’re talking about another important topic for entrepreneurs: technology. Specifically how to scale, automate and grow your business with technology

And here to cover the ins and outs is Scott Robley from InfusionSoft. Scott was a teacher for 2 decades and has always had a passion for helping people learn and apply that knowledge to improve their lives. When he made the switch from education in the school system to educating entrepreneurs he knew he had found his home. 

Today he gives us the 3 phases of lifecycle marketing and how to utilize them, 3 things every entrepreneur needs to be successful and and why having the right system, like Infusionsoft, is so vital to your success. 

In this episode you’ll hear:

  • Why people don't buy WHAT you do, but WHY you do it. (10:00)
  • If you want something right - DON'T do it yourself! What to do instead. (17:15)
  • Think your market is everyone? Think again - Scott explains. (19:20)
  • Everyone is in this business - what is it? (22:30).
  • An advanced strategy for getting referrals. (28:20)
  • And so much more!

The three phases of lifecycle marketing are important to know, they are the linchpin of your marketing process. 

1. The first is attract.And there are three components to the attract phase: know your target audience. attract interest. collect your leads. 

When you know who your people are you can attract the right fit for your business. And when you know them you can find out their pains so you can offer solutions. 

From there it’s a matter of giving and serving. Scott says if you want to out-earn your competitors you have to out-give them. So after you’ve found your right people, attract them and give them great information that helps them and solves their problems. Naturally you’ll need to have a lead capture process for all of these interactions.

2. The second phase of lifecycle marketing is sell. As soon as some people find you they are ready to buy from you, but not most. So you’ll have to educate them, give them an offer and then close the deal. 

Educating is most important step because you’ll add value, nurture, and share what you do and WHY you do it. In this stage and all others the more value you add the more natural it is to offer them something. 

And when you make an offer you need two things: 1. relevancy and 2. permission. If you are relevant and they give permission it's offensive not to offer!

3. The third phase is the wow phase. In the wow phase you must deliver and wow, offer more and get referrals. 

As Scott shares on this episode remember you've got to be different to make a difference. What do you do to wow your customers? What's your cookie ala the Doubletree Hotel chain? 

Your wow doesn't have to be anything expensive but it must be something. And from this stage on it's game on! Offer more, wow them more. Sometimes it doesn't have to relate at all - just offer them more. 

The last piece of the wow puzzle is get referrals. Scott has a very simple strategy to making this happen: ask for referrals!

On this episode Scott also gives the pyramid of success for entrepreneurs: the 3 things each of us need to be successful in what we do no matter our business model. 

The first is to get a coach, someone who is a few steps further down the road than you are. The second is find a community of like-minded people to support you and help you on your journey - and people you can also help. 

And finally the last leg of the pyramid is to have a solid customer relations management system in place, like Infusionsoft, to automate and drive your lifecycle marketing process.

There’s plenty more where that gold came from - listen in to episode 144 of Life on Fire TV to get it all! Thanks for being here and we’ll see you next time.



  • Infusionsoft
  • Subscribe to Life on Fire TV Podcast
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Direct download: 144_How_to_Leverage_Technology_In_Business_with_Scott_Robley.mp3
Category:general -- posted at: 7:37am PDT

Hey hey! Welcome to episode 143 of Life on Fire TV. Today we’re hearing from my good friend and previous visitor to the show, Mr. Cole Hatter.

Cole is a man living an incredible life, and he’s doing so because of his views on money. On this episode he shares how his entrepreneurial views on debt and making money matter have led him from being broke to a multi-millionaire who lives with purpose and passion. 

The first topic he touches on is mindset and how we’ve all been raised to think about money. Specifically Cole shares the difference between good debt and bad debt. 

Most of us have been raised to believe debt is bad, no exceptions. But Cole makes a clear distinction between the good and the bad: the good is debt we use for leverage to help us create assets and streams of income. Bad debt is used to buy possessions, expenses and consumer goods. 

In this episode you’ll hear:

  • What Zig Ziglar's wife can teach us about money. (10:30)
  • Is opposite ever better? (17:30)
  • What Shark Tank can teach us about good debt. (29:20)
  • The mindset shift that took Cole from broke to millionaire in 20 months. (56:30)
  • What is a for-purpose business? (1:02:05)
  • And so much more!

Cole hammers home one very important point: don’t use debt to buy things that cost you money, use it to create MORE money. The next time you get out your credit card to buy a brand new TV reconsider, Cold would tell you that’s an example of bad debt. 

But if you’ve started a new business or want to get in on an investment deal and the only way you can is to use your credit card, go for it. That’s what good debt is all about: leveraging debt to make a successful business or create another income stream for yourself.

In short: if it makes you money it costs you nothing. Read that line again and let it sink in!

In this episode Cole also shares the different quadrants we can live our lives in financially. The one we’ve all been taught to go after is the earning quadrant. This is when we make a lot of money but have little to no purpose for our lives. Nearly everyone has been taught either directly or indirectly that the more we earn the happier we will be. That’s an example of the earning quadrant.

But Cole disagrees. He believes we can live in another quadrant: the thriving quadrant. This is when we make money and that money matters, it makes a difference in the world. 

The thriving quadrant is when our purpose and our profits combine. We earn plenty of money and can be comfortable, while we can still give of our time and our dollars to worthy causes. Or we can even devote our businesses to worthy causes. We create for-profit businesses in this quadrant. 

And finally Cole shares the three key points he wants each of us to take away from his talk. They are each important and incredibly valuable! Check it all out on episode 143 of Life on Fire TV!.Thanks for being here and we’ll see you next time.




  • Cole Hatter’s web site
  • Thrive, Cole Hatter’s event
  • Firestarter Pro Program
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 143_Change_Your_Beliefs_and_Make_Money_Matter_with_Cole_Hatter.mp3
Category:general -- posted at: 10:49am PDT

Hey hey! Welcome to episode 142 of Life on Fire TV. On this episode we’re talking with the one and only John Lee Dumas of Entrepreneur on Fire.


John and I have a one on one chat about how he revolutionized podcasting with his show and brand, Entrepreneur on Fire. We also talk about the mental muscle necessary to face his fears along the way.


If somehow you haven’t heard of John or his podcast Entrepreneur on Fire, you’re one of a handful in the world! His podcast episodes are downloaded by over a million unique users and are heard in over 145 countries around the globe.


The format is simple: he asks entrepreneurs a series of questions in the span of roughly 30 minutes. His unique twist is how often he publishes: 7 days a week. 



In this episode you’ll hear:

  • What quote inspired John to start his podcast? (12:00)
  • What is the Impostor Syndrome and who suffers from it? (12:55)
  • His first step in creating Entrepreneur on Fire. (18:35)
  • His strategy to land interviews with Seth Godin and Tim Ferriss. (22:30)
  • What is OPA? (32:00)
  • And so much more!

Seven days a week was unheard of in podcasting back in September of 2012 when he launched. Everyone told him it hadn’t been done because it couldn’t be done! But John followed his gut and went for it. 


On today’s show he tells his story of how he spent years searching for that thing he was meant to do, he knew his heart there was something he was meant to create but it took him years to find it.


During this interview John shares how he overcame many mental hurdles and difficulties from the inception of his show to today. He candidly talks about how he stared down his own fears and conquered his own Impostor Syndrome to create Entrepreneur on Fire, a world-wide brand.


We also dissect his daily strategy and how he sets up each day for success. He uses what he calls focus: Follow One Course Until Success. He does that with his projects and also his daily tasks. He works one thing, completes it successfully and then moves on to the next.


And we wrap up with two things most people don’t know about him - you’ll definitely want to hear his response to that question! Check it all out on episode 142 of Life on Fire TV! Thanks for being here and we’ll see you next time.




Direct download: 142_InterviewwithJohnLeeDumas.mp3
Category:general -- posted at: 8:02am PDT

There are no words, pictures, or videos that can adequately describe what happened at our IGNITE Your Movement event but this video clip will give you a nice peak behind the scenes.


This video showcases some of our “Firestarter Pro & Firestarter Elite” clients and their journey to success.


By watching each person you will quickly see that literally EVERYONE has to go through a “season” or test before becoming successful.

My goal is for this video to inspire you.


To inspire you to just say “screw it” and go for your dreams.


To realize that literally ANYONE can do it…it just takes belief.


The big question is… “If not now, then when?”


When are you going to make the decision to step into your greatness and play a bigger game?


And if not you, then who?


The truth is that only you can decide to take your life & business to a whole  new level.


Sure, we can help you every step of the way but it first starts with your decision to go after your dreams.


Then…once you make that decision the best part is that it’s your “choice” to make your decision right.


I truly hope this video inspires you to just “go for it.” 


In doing so, I also hope that you decide to get yourself a coach.  Whether it’s me or someone else, please…just get a coach.


Everything changes when you have someone in your corner helping you every step of the way. 


I choose to live life with no regrets BUT if I had to pick 1 regret it would be…not hiring a coach sooner.  I waited until I was 30 years old.  If I had a coach sooner I would not have had to suffer through all of my 20’s failing at business over and over.


Take the shortcut to abundance, happiness, and a life on fire.


Again, whether it’s me or someone else…just get a coach.


If you’re serious about going for your dreams and you’re ready to roll up your sleeves then let’s talk.

There’s only so much time in the day and I can’t coach everyone.  The few private clients that I take on will experience more abundance and happiness than they ever thought possible.

To apply and see if you’re a fit go to:

Direct download: 141_Inspiration-Panel-Ignite-2015.mp3
Category:general -- posted at: 9:43am PDT

Hey hey! Welcome to episode 140 of Life on Fire TV. Today’s episode is about one of my favorite topics to share: how to create a virtual summit and promote it with Facebook ads.

This is one of my favorite topics because it benefits you no matter what stage your business is in. Whether you’re just starting out like I was or you’ve been in the game for awhile, a virtual summit is an exceptional way to position your brand, your business and yourself in your marketplace.

Personally I’ve used this strategy to sell my first business by the age of 30 and I’ve used it to build Life on Fire into a seven-figure business. I’ve also helped many of my clients use it to generate six figures for themselves!

In this episode you’ll hear:

  • Why I never wanted a regular job, even as a kid. (6:55)
  • How I became a Facebook marketing expert. (11:40)
  • The one simple rule to follow when educating others. (12:05)
  • What are the four main benefits of doing a virtual summit? (16:50)
  • And so much more!

So let’s dive into the 11 steps necessary to make a virtual summit successful, and how to use Facebook ads to promote it.

1. Answer a few questions.

Answer these specific questions: what are you passionate about? What do you love to do? If you had all the money in the world what would you do?

2. Modeling is number 2.

You want to model your ideal lifestyle after someone who already has it. Who has a lifestyle you would like to emulate? Then figure out how they got that lifestyle, and commit to doing the same.

3. Your third step is to find out who your ideal customers are. 

What are their biggest problems, challenges? What is their income, occupation, age? Create an avatar, one person who embodies all the characteristics of your ideal client and name that person. Now when you communicate in ads, or on your summit talk to that one person.

4. Now name your virtual summit. 

Pick something that is simple and easy to remember when you chose your name, that way it’ll stick in people’s memories!

5. Number five is graphic design.

Now get your graphic design together, your visuals matter so make yours professional and make sure they stand out.

6. Get an anchor speaker.

Get the big one and they'll bring everyone else.

Reach out to this person by edifying them authentically, then make sure they understand the benefits of being in your summit and give to them. Add enough value and they'll say yes.

Sure you might feel afraid but remember your fear is an indicator you're going to grow! Recognize it and embrace it, turn those feelings into motivation.

7. Now get the rest of your speakers. 

Reach out to everyone else after you have your anchor. As soon as your anchor is in go to others you want and let them know your anchor has said yes. Those people will say yes because they want to be associated with your anchor too!

8. Your eighth step is getting your actual launch traffic. 

What's the best kind of traffic? The best traffic is endorsed traffic: there's an implied support of you when it’s coming from someone established in your industry. Their endorsement goes a long way.

Ask your speakers to email info about your summit to their list, this is a way to get endorsed traffic. 

9. Facebook ads. 

Speaking of Facebook ads the second best traffic is paid, endorsed traffic. Social media is a great place to do this: create ads in which the person's face is pictured with you, then target their audience. 

10. Deliver the sessions.

For the tenth step you have your choice of various Google hangouts, teleseminars, webinars, etc. How you deliver the content is up to you, you can interview them, or let them do their thing. I wanted to be seen as an equal so I interviewed my speakers, but the choices if yours.

11. Now leverage this content.

Here again you have your choice of where to share it from podcasts to YouTube. Once the content has been created you can and should share it via different online platforms to grow your list, and promote your speakers.  

And those are the 11 steps to creating an awesome virtual summit! Like I said earlier these are the steps I have taken to create mine and to build my business income to seven figures; I love to see my clients take this information and run with it. I hope you will too! 

For all the specifics check out on today’s episode of Life on Fire TV and then create your own virtual summit.




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Direct download: 140_How-To-Create-A-Virtual-Summit.mp3
Category:general -- posted at: 12:40pm PDT

Hey hey! Welcome to episode 139 of Life on Fire TV. Today we’re talking to one of the top 3 people I know living a life on fire, Mr. Cole Hatter. 

Cole joins us for his second visit, and this time we’re talking about prospering with purpose and making money matter. Check it out on today’s episode of Life on Fire TV.

Even though Cole’s been on the show before we didn’t spend a lot of time digging into his backstory, and that’s something we do on this episode. 

Cole is an exceptional businessman, father, husband and friend. Ever since he was a child he wanted to make a measurable difference in the world. His first calling was to the brotherhood of firefighting. 

But a severe car accident ended that dream, and also ended the life of one of his best friends. Cole remembers very little about the accident except the ER surgeon telling him someone must have plans for Cole because there’s no reason he should have survived.

Just two months later Cole lost his other best friend in a tragic dirt bike accident. Buoyed by his church family and his internal commitment to his friends’ too-short lives, Cole was determined to make his life mean something. Because his friends had passed away far too early in their lives Cole was committed to making the rest of his life matter and be a testament to their memories.

In this episode you’ll hear:

  • Can money buy happiness? (16:00)
  • One immediate way to stand out in a crowded marketplace. (17:20)
  • Why you have a responsibility to run a profitable business. (26:00)
  • How to create a for-purpose event: Cole breaks down the steps. (27:00)
  • Why did Cole shoot videos for his upcoming event? (34:30)
  • And so much more!

And Cole has done that, he has prospered with purpose. And because of his commitment to living a life on fire, he is now teaching people how to prosper with purpose and how to make money matter. He says the two aren’t separate, you can and should have both!  

In this episode Cole shares a simple way to practice this in your business whether you’re in the start up stage or you’re an existing organization: add a charitable angle to what you’re already doing. 

You can give a portion or a percentage of all of your sales to a non-profit, and advertise that you are doing so. Let people know their money is going to a good cause, as well as to your business. And don’t worry about losing that money you donate, Cole believes your sales will actually increase because people love to contribute to organizations that do good.

Not convinced? Think of these two companies: Tom’s Shoes and Sevenly. What are those two businesses really? They are a shoe company and an apparel company. And aren’t there already hundreds of thousands of companies in both of those spaces already? So why did they make such a splash, create brand loyalty and astronomical sales? Because they give a portion of their sales to non-profits, and people love to feel their purchases are going to help others. 

Because he’s a man on a mission Cole is also spreading this message at his upcoming event, Thrive. His for-purpose event is to teach people how to make money, how to protect that money and how to make that money matter, create the most impact. And the proceeds are going to a non-profit, A Human Project our good friend Wesley Chapman spearheads.

Have a listen as Cole breaks down the steps he took to create his event, and how he got some of the biggest names in the world to join him even though he had a tiny mailing list! Check it out on today’s episode of Life on Fire TV.



Direct download: 139_Make_Money_Matter_with_Cole_Hatter.mp3
Category:general -- posted at: 11:07pm PDT

Hey hey! Welcome to episode 138 of Life on Fire TV. Today we’re wrapping up the third installment of your 3 day motivational challenge. Our focus is increasing your performance tenfold by getting into the zone easier and staying there longer!


I’ll walk you through how to create a powerful morning ritual to supercharge your day, how to master your calendar and how to stay super motivated no matter what challenge crosses your path. Check it out on today’s episode of Life on Fire TV.


To create a powerful morning ritual that supercharges your day there are six steps I recommend:


1. Get up earlier.

2. Say three things you’re grateful for the minute you wake up.

3. Tap into your spirituality through prayer or meditation, if you’re into that.

4. From day 2, read the letter you’ve written yourself and let the emotion of that letter fill you up. 

5. Eat something light and healthy to boost your energy and fill your body with the proper nutrients.

6. Finally kick off your morning with some exercise. Listen to something uplifting in your ears when you do!


In this episode you’ll hear:

  • How to get in the zone and stay there longer (1:35).
  • Why your morning sets the tone for your day (3:10).
  • What is batching and why should you do it (9:40)?
  • What is Parkinson’s Law (11:35)?
  • This one thing absolutely kills energy and motivation - what is it (12:50)?
  • And so much more!

Whether you have kids or you aren’t a morning person, you can still do these things to start your day. If you only have 15 minutes then condense them into those 15 minutes! 


Take what works for you from that list above and make your morning ritual something you look forward to when you go to the bed the night before (it’ll make it that much easier for you to get up early!).


I give several other tips on how to 10x your daily performance, including mastering your calendar. My top tip for this? Batch your activities. Sprint, then break, sprint and then break, sprint again and then break.


What I mean by that is this: whenever and wherever possible batch together similar activities. For example, I do all of my coaching calls on the same day. I batch them together, then take a break and get back into them after my break. 


By batching I’m solely focused on the calls, and I’m not distracted by the blog post or sales copy I’m writing later on. I save those activities for other days.


Another tip to mastering your calendar is to schedule your vacation and your breaks, and do so liberally. Ever notice how much you can accomplish before you go on a vacation? You’re super productive and manage to get it all done, even when it seems impossible! When you know a vacation is coming up you’ll keep that same intensity level.


On this episode I also give you an awesome email challenge that will help you stay focused during your day, and a powerful way to stay in a flow state. Check it out on today’s episode of Life on Fire TV!




Direct download: 138_Three-Day-Motivation-Challenge-Day-3.mp3
Category:general -- posted at: 12:00am PDT

Hey hey! Welcome to episode 137 of Life on Fire TV. Today we’re talking about the REAL way to set and achieve your goals. This is exact process I’ve used to sell my business by the time I was 30 AND to meet and soon marry Megan Ann, the love of my life. 


We’re building off of what we learned in the first day of the motivation challenge: how to change our internal state quickly by tapping into our own life on fire moments. In day two of the motivation challenge we’re discovering how to reach any goal in your business or any other area of your life.


Whether it was a New Year’s resolution or any other type of goal almost all of us have set goals at one point in our lives. But how many times have you set a goal and then not reached it? And how discouraged did you feel when that happened?


The process I’m sharing with you today is going to change all of that for you; I can say that because it did for me too!


In this episode you’ll hear:

  • Why I tattooed my chest (2:45).
  • How I found the love of my life (6:50).
  • Why it’s so important to get your “reps” in when setting goals. (12:40)
  • The importance of public accountability in achieving your goals. (16:15)
  • What are goals on fire? (17:40)
  • And so much more!

The first step in this goal setting process is to get into state. By that I mean get into the right frame of mind for setting goals. Get excited! Use that moment on fire technique from day one to get pumped up.


Next get clear on what you want; I recommend starting with a monthly set of goals. By the first of the month get those goals written down on paper. 


When you’re writing them out make them attainable. Don’t say you’re going to go to the gym every day. Life happens and you may not be able to go every day. You want to make your goals attainable so you can begin to build congruence, or what I call getting your reps in. The more goals you write down that you actually reach the stronger your goal-setting muscle will become.


You can also stretch yourself even with attainable goals. Sign up to run a 5K or a Tough Mudder. Now you’re motivated to work out because you’ve got a race coming up! 


Now that your goals are clear and you’ve written them out, print them out so they are visible in your home or at your office. Post them in your bathroom or above your computer. Put them somewhere you will see them every day. You want them to be visible because you’re going to read them every day. 


You also will be making them publicly known. You can do what I do and add them to a Powerpoint, then take a screen shot of your goals for the month and post that screen shot on Facebook. 


If you don’t want to post them on your personal page you can post them in our Life on Fire Facebook group where people will hold you accountable. And that’s the key reason for posting your goals in public: accountability!


Now that your goals are written, posted where you can see them every day and posted publicly, write a letter to yourself. This letter is going to be about how you feel AFTER you’ve reached those goals. Be vivid, make it emotional and be specific. How do you feel after you’ve reached your goals? What is your life like now? Write it out.


And you’re going to read that letter to yourself every day. Imagine how much a difference this letter will make while you’re achieving your goals: how much easier is it going to be to tackle those challenges now that you’re reading how great it feels after you’ve overcome them? That’s why you read your letter every day!  


On this episode you’ll hear me read my goals for this coming month and my personal letter to myself after I’ve achieved them. And then check out the cheat sheet below to help you set and achieve your goals next month! Thanks for being here for episode 137, be sure to come back for part 3 of your motivation challenge. We’ll see you next time on Life on Fire TV!




Direct download: 3_Day_Motivation_Challenge_-_Day_2.mp3
Category:general -- posted at: 10:15am PDT

Hey hey! Welcome to episode 136 of Life on Fire TV. Today starts day one of a three day motivation challenge we’re hosting for you! By joining the challenge you’ll find out how to tap into your mindset, how to clear your negative thoughts faster and replace them with positive ones to help you stay fired up!


This isn’t about motivation that passes and then you go back to your everyday life, this is the kind of motivation and enthusiasm you can tap into whenever and wherever you need it. 


The purpose of the three day motivation challenge is to help you create sustainable motivation, the kind that has you inspired and fired up to get out of bed in the morning. This is about creating the kind of internal state that you want for yourself no matter the outside circumstances, and tapping into that state when you chose to. 


In this episode you’ll hear:

  • Can you change your internal state in a moment? (3:45)
  • 3 steps to being motivate and energized in any moment. (9:30)
  • How can you leverage your personal moment on fire? (11:55)
  • The key to breaking through any challenge. (13:40)
  • A personal example of how I overcame a fear. (15:45)
  • And so much more!

The first step in creating the internal state you desire is to find your moment on fire. Think back to a time when you accomplished something no one thought you could, or a time in your life when you were incredibly proud of your achievement. 


It could be sports-related or academic, or a personal thing you did that made you feel like you were on top of the world.


Now drill down to a precise moment in that experience when you had that feeling of satisfaction and attainment. What exactly were you feeling? Remember those feelings and take that into step two: your physiology.


What was your physiology in that moment? How were you standing, what was your body doing? If you completed a marathon perhaps your arms were stretched out over your head and your smiling as you crossed the finish line. If you earned a degree maybe it was when you were walking across the stage with your head held high and your walk was tall and proud.


Take that physiology and put your body into that exact position again, feel those same feelings in this moment. And that will take you to step three: the meaning.


Step three is about attaching a meaning to that experience and that moment of achievement. Does that experience mean you can do anything you want and so can anyone else? Does it mean you really are smart, brave and confident? Choose the meaning you want and attach it to that experience.


So now you have your life on fire moment, you know how your body was in that moment and you have a meaning attached to it. Combine all three and you have the perfect way to change your internal state and be motivated at any time.


And you can apply this technique to give yourself motivation, or energy or focus or any other state you want to create. Want to be energized? Think back to a moment when you were energized, remember how your body was and then attach the meaning of energetic to that experience and body language. Now you have your energized moment on fire and you can tap into it whenever you want more energy!


In this episode I give you a concrete example of my own moment on fire and how I’ve used it to create MORE moments on fire, and how I tap into them whenever I need to shift my internal state. 


You can hear all of that on the 136th episode of Life on Fire TV! Thanks for being here and we’ll see you next time.




Direct download: 136_3_DayMotivationChallenge-Day1.mp3
Category:general -- posted at: 9:57am PDT

Hey hey! Welcome to episode 135 of Life on Fire TV. On this episode we’re talking about one of the most important ways to leverage yourself in your business: how to hire a virtual assistant, and how best to work with them.


As entrepreneurs we love to do take it all on and do it ourselves! So often we think no one can do it as well as we can. But the truth is hiring someone else to help us is one of the best ways we can grow our businesses. And while we may be very, very good at something if that task isn’t profit-producing and income-generating it is a task someone else can do for us.


Early on in my business I hired Donna who you will hear from on this episode. Donna has been with me throughout my entire business journey. I hired her to help me with social media 5 years ago and since then she has grown into greater roles with greater responsibility. She’s been critical to my success and I’m happy she is a significant part of the Life on Fire team.


Today Donna talks about how she’s grown into her current role as the hub of our customer support team. She’s also hired and trained several virtual assistants (VAs) over the years and has figured out what to do and what not to do with VAs! She shares all of that on this episode.


In this episode you’ll hear:

  • The two tools to make your life easier when training a VA. (18:30)
  • How to be ready to let go and let your VA handle work for you. (31:50)
  • Are VAs employees or contractors and how does that impact your business? (35:00)
  • How to trust your VA with your social media tasks. (42:00)
  • Should you outsource your Facebook ads? (51:00)
  • And so much more!

The first step in hiring a VA is to make a list of tasks you would like to give your assistant. Even if you aren’t in a place where you can hire someone right now this is still an important step to take because when you are ready you’ll know what you need help with. When you know what you need done you’ll have a better idea of who you need to hire. 


And when you’re ready to hire you have many options. To take the guesswork out of what company to use Donna and I share our experiences with several different companies we’ve used. In the past we’ve worked with Employee 123 and had good experiences. 


We also have worked with Virtual Staff Finder, my friend Chris Ducker’s company. They blew us away with the level of detail and attention they provided. It literally took Donna two days to decide from the candidates they offered us because they gave us so much information on each person - which is a good thing! They made sure we had everything we could possibly need to make the best choice for us, and we did. 


If you aren’t looking for a part-time or full-time VA but you have a project you need completed you can use a web site like oDesk. I’ve used this in the past and it’s worked out well. You sign up, post your project and how much you’ll pay to have it done and then people apply. You choose from the applicants and once you both agree to the terms they start working for you.


Whether you go with oDesk, Employee 123 or Virtual Staff Finder your next step will be to document how you want your tasks completed. You can use a tool like Jing or Snagit to do so. Jing is free and Snagit is inexpensive so they’re both great options for you.


Now your VA is ready to work so your only responsibility at this point is to track their progress and manage them. You can track the progress of tasks by using a tool called Asana. You assign, track and manage tasks within Asana so everyone is on the same page; it’s a much simpler and easier way to keep the workflow flowing.


And that’s how you hire a virtual assistant and manage them! It’s one of the best practices I’ve implemented in my business and it’s paid off handsomely. 


On this episode we also answer some specific questions like how to pay an overseas virtual assistant, how to trust your VA with your social media and why scheduling is so critical to succeeding in business, and in life. 


You can hear all of that on the 135th episode of Life on Fire TV! Thanks for being here and we’ll see you on the next episode.




Direct download: 135__How_To_Hire_A_Virtual_Assistant.mp3
Category:general -- posted at: 12:26pm PDT

Hey hey! Welcome to episode 134 of Life on Fire TV. Today we’re talking about how to be an unstoppable entrepreneur with perseverance and faith! I’ll share exactly how to get back up when your entrepreneurial journey knocks you down, and actually enjoy it.


Personally I’ve seen my share of ups and downs throughout my career as an entrepreneur, and something I’ve discovered is that I look forward to the challenges, the obstacles and the beat downs that life sometimes has handed me.


In this episode you’ll hear:

  • When you hit a new level there’s always a new what? (1:30)
  • The two things you need to enjoy every experience: the good and the bad. (2:10) 
  • What is moneyopoly and how did it bring an extra $30k+ into my biz? (5:45)
  • How to ignite your own movement (11:40).
  • And so much more!

That may sound strange or even counterintuitive but when I’m excited about getting back up again after a knockdown, it makes the getting back up part easier. 


Two things have helped me do so: perseverance and faith. Perseverance is knowing challenges are going to come your way, and tackling them head on each and every single time. 


The backbone of perseverance is a big why. When your journey isn’t just about you or about how much money you’ll make, you’ll find a way lean into the fears, doubts and challenges. 


And when you are pulled by something greater than yourself you’ll rebound faster from those knockdowns and come back stronger than before. 


Faith is the second key component of successfully overcoming any obstacle you face. Whatever your belief system if you have faith in something greater than you that faith will help you stay strong. 


I’ve relied on my faith countless times, and surrendered to a higher power and trusted in that higher power to help me. And countless times it has!


When you have faith, and move persistently in the direction of your dreams in any area of your life from business to personal, you’ll find the motivation, drive and power to overcome any challenge that comes your way.


When you’re ready to harness your faith and your persistence join us at Ignite 2015! I’d love to see you there and to see you living a life on fire. 


Thank you for being a part of Life on Fire TV and we’ll see you on the next episode.




Direct download: 134_HowToBeAnUnstoppableEntrepreneurWithPerseveranceAndFaith.mp3
Category:general -- posted at: 8:14am PDT

Hey hey! Welcome to episode 133 of Life on Fire TV. Today we’re talking about one of the hottest topics around: podcasting. 


Obviously you know what podcasting is, but what if you wanted to have your own podcast? Do you know how to create and launch a podcast? Or what the potential pitfalls and the possible benefits of having your own show are? 


I’ll walk you through the fifteen steps necessary to launch your podcast, get your show off the ground and make it a smashing success. Learn from my mistakes and my wins so you can create a successful podcast, grow your audience, your client base and your revenue!


In this episode you’ll hear:

  • What are the advantages and disadvantages of a video podcast? (7:40)
  • How I got over 15,000 organic, unpaid views of my show. (15:00)
  • The 3 S strategy: how to use it to create your podcast. (25:40)
  • What do 99% of my coaching clients have wrong in their business? (38:30)
  • How to choose the format of your podcast. (40:20)
  • And so much more!

I’ve learned a lot in the time since this show was first born and I’d like to share with you each step that has helped me go from our initial launch to being one of the top-ranked video podcasts on iTunes. 


Here are the steps:


1. Choose something you’re passionate about. 

Get in alignment with your purpose and your passion and create a show based on that. 


2. Define your outcome. 

Why are you doing this and what will you get out of it? What will you give your audience?


3. Research and model.

Go on iTunes and see who is doing what. Look at their logos, their descriptions and their categories. 


4. Define your ideal customer.

Who would you love to work with? That is your ideal customer and that is who you will target with your show.


5. What is your format?

Do you want to do interviews, Q&A’s, a scripted format, or a how-to? Depending on your format you may or may not choose video. 


6. What is your twist?

Before John Lee Dumas started Entrepreneur on Fire no one was doing a 7-day a week show. Everyone, including his mentors, told him he was crazy and it wouldn’t work. He proved them wrong. So what can you do that is unique and will add your own spin?


7. Get your gear.

You will need certain gear to make the audio great, so do some research on this. Even if you’re doing video you still need great audio because you can make two shows out of it: one of video and one of audio only. 


8. Produce your show.

Production is obviously very important. Your intro should frame for your listener what they’ll get out of the show and your outro should be a call to action. And your editing needs to be on point, if it doesn’t sound good people won’t listen!


9. Logo of your show.

You need to have an eye-catching logo and include a video icon in your description. If people see the video icon they’ll know you also have an audio version of your show (and you should) so they’ll look for that if they prefer audio. 


10. The technology.

If you’re doing audio only you’ll upload your podcast to Libsyn. But if you’re doing video you want to host your videos on Amazon S3 and post them on YouTube. Don’t host your videos on Libsyn.



11. Submit to iTunes.

Optimize your keywords for the best possible ranking. And be sure to answer your audience’s one burning question: What’s in it for me?


12. Launch strategy.

Have five episodes ready to go the day you launch and then release one a day for however many days you choose. After that go back to your normal schedule (once a week, twice a week, three times a week, etc). 


13. Marketing your show.

Have a subscribe and review contest, ask friends and family to participate and share your show. Get on other people’s podcasts and give value to their audiences so those people want to listen to you too. It’s a fast and simple way to reach more people.


14. Rise up the charts. 

Take advantage of being on New & Noteworthy your first 8 weeks. Get a high ranking in your category so it’s easier for people to find you.


15. YouTube marketing.

If you’re doing a video podcast you want to post it on YouTube as well. YouTube is the second-highest ranked search engine in the world so it’s an especially good source if you are creating a how-to podcast. 


I go into great detail on all of these steps on today’s show. I know it’ll help you launch a successful podcast so dive in and get to it! Thanks for being here and we’ll see you next time on Life on Fire TV!




  • Life on Fire Ignite event
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Direct download: 133_How_to_Launch_a_Podcast.mp3
Category:general -- posted at: 9:52am PDT

Super successful real estate entrepreneur, Cole Hatter, takes us inside his home and tells us his story of how he walked away from his business completely, only to come back even stronger after his journey of self-discovery!

Sometimes in life, no matter how well it appears things are going, we feel stuck.

We’re not always aware of it when we’re stuck, but Cole was.

He completely disengaged from a thriving real estate business and left the country for 10 straight months to embark on what became a life-changing self-discovery journey.

Upon deciding to leave, he had no idea the next 10 months would reshape his entire life.

It was a journey of selfless giving to others who have impoverished lives and living situations. In return, he gained the clarity which lead to him propose to the love of his life, build a business that brings in more money than he’s ever made, start a family, and give more than he’s ever given.

One of the huge pieces that helped Cole stay focused was accountability, and surrounding himself with people who would hold him accountable to living up to his potential and following through on his commitments.

Another secret of his is finding quiet time to plan and think through your decisions.

“You are where you are today because of the decisions and mindset you had yesterday.”

From there, we hit on purpose, which is the main focus of everything Cole is doing right now. He sums it up with a great quote. “You’re not supposed to just survive. You’re not supposed to figure out a job that pays your bills so you can have an ‘okay’ lifestyle.”

Next, on the topic of marketing, for someone who is looking to get better at speaking Cole has a great tip by following his 20/20/60 rule. Assume 20% of your audience is not connecting with you and you won’t win them over, 60% like you, and the other 20% love you. Speak to the 20% who love you.

And, on the 4th and final pillar of a life on fire, networking, Cole’s advice is “invest in relationships in any way you can”. You don’t always have to spend thousands of dollars to network with high-caliber people, but you do have to find a way to hear the messages of the influencers in your niche. In addition, he suggests eliminating the relationships with the “toxic” people in your life who are “emotional vampires”.

One of Cole’s last tips was his best, which is don’t be afraid of a “no”. You miss 100% of the shots you don’t take, and by hearing no or being rejected it actually just means you’re in the same place where you started. So, never let that hold you back.

Thanks for watching!


Register to Ignite 

Connect With Cole on Facebook 

Follow Cole on Twitter 

Cole’s Website 

Book: Start With Why by Simon Sinek 

Book: Simon Sinek Ted Talk 

Subscribe to Life on Fire TV Podcast 


Write a Review in iTunes 

Direct download: 132_ReinventYourselfAndBusiness-revisisted.mp3
Category:general -- posted at: 9:40am PDT

Hey hey! Welcome to episode 131 of Life on Fire TV. Today I’m helping you figure out how to quit your job now and prosper with purpose. 


Most of you tuning in are either entrepreneurs or wantrepreneurs (people who want to be entrepreneurs). This show is devoted you! Whether you want to leave your job or you simply want to find that thing that really lights you up, this show is for you. 


Today’s episode highlights the strategy I use to help my clients who are in the same spot you’re in. It’s the 3 S strategy and I’m going to share the story of my client PJ Dixon to show you how he quit his job and now prospers with purpose - and how you can do the same!


In this episode you’ll hear:

  • What PJ's story can teach you about living your life on fire. (1:50)
  • What is the 3 S strategy? (4:20)
  • What's one of the important aspects of finding your purpose? (12:40)
  • How community plays an impactful role in entrepreneurship. (22:00)
  • Why investing in yourself is so crucial to success. (25:50)
  • And so much more!

When I met PJ Dixon he had a corporate job and was spending up to 13 hours a day either at his job, going to his job or getting ready for his job. He was grateful for it, but he knew in his heart he was meant to do more. He had a purpose and he was determined to find it and create a life based on it.


During his one on one private coaching session with me, we used what I call the 3 S Strategy. We really dug into his life and helped him discover what it is that calls to him.


Let’s look at each of the S’s in the 3 S strategy PJ and I used to find his new business and his purpose:


1. The first S is story. What is your story? 


PJ and I went deep into his story: what were those moments in his life when he felt most alive and most inspired? You can ask yourself the same questions and answer this for yourself.


2. The second S is stance. What is your stance, what is your mission?


Once we dove into his story and looked at what makes him come alive, we had to define what it was about those moments that have been so powerful for him. What did he stand for in those experiences? When we answered that question we found his stance, his mission and his movement. 


3. The third and final S is strategy. How can you make your stance into a business?


This is where the rubber really meets the road, and where most people’s fears and limiting beliefs pop up. They did for PJ! We knew his story and his stance, but how could he take those two things and create a viable, thriving business from them? 


And when we did come up with the idea for his business that brought up his fears and limiting beliefs: was he really going to be able to support himself with this business? Would anyone pay him to do this for them? Would it, could it actually work?


The answer was yes! He started by working with clients one on one, gained some reps in the trenches with them and also gained social proof for his business. 


And when he attended my Ignite event in December of 2014, his business skyrocketed. He met people who referred their friends to him and his client list grew and grew. He had found his purpose and he was ready to quit his job, which is exactly what he did!


Today, because he was willing to invest his time and energy into his life and a new path for himself, he has a whole new future. 


You can have that too by implementing the 3 S strategy we talk about in this show, and by investing in your future with a coaching program and community like Life on Fire.


Listen in to hear all the details and much more on today’s show. Thanks for being here and we’ll see you next time on Life on Fire TV!




Direct download: 131_QuitYourJobNowandProsperWithPurpose.mp3
Category:general -- posted at: 7:58am PDT

Hey hey! Welcome to episode 130 of Life on Fire TV. I’m super excited to share today’s show with you for two reasons: the first reason is this topic: it’s so critical to living a life on fire! And my second reason is my awesome guest: Michael O’Neal.


Today Michael and I are talking about hobbies and the important role they play in living a life on fire. If you don’t know Michael he’s the host of one of the best podcasts out there today: The Solopreneur Hour. Check it out here ( 


I brought him on the show because I recently decided to take up a hobby and I needed help in choosing one. Michael introduced me to the world of audio equipment and autocross racing; I’ve been hooked ever since! But this episode isn’t about me, it’s about what hobbies can do for YOU.


In this episode you’ll hear:

  • Why are hobbies so important? (1:20) 
  • The balance outside interests will bring to your entrepreneurial life. (5:00).
  • Can a hobby ever make money for you? (8:00)
  • Why the journey is more important than the end goal. (9:30)
  • What losing my grandfather taught me about priorities. (12:05)
  • And so much more!

As entrepreneurs we can easily spend from dusk til dawn on our businesses, but if we add hobbies to our lives they give us an opportunity to gain perspective and add another kind of fulfillment. 


There are of course times when we have to be head down and completely focused on our entrepreneurial endeavors, but there are times when we can turn off our phones, our laptops and our tablets and spend some time on something that isn’t about business. 


One of the greatest advantages to being an entrepreneur or solopreneur is time freedom, doing what we want when we want. So why not take up a hobby and enjoy some of that freedom? Take an exercise class on a Tuesday at 3pm, practice the banjo on Thursdays over your noon hour. It’ll be good for your business and for your life!


The most successful businesses and entrepreneurs in the world are the ones who enjoy the journey, they have a destination in mind and are working towards it but they enjoy the process along the way. 


When we add hobbies to that journey we enrich ourselves and create more vibrant, fulfilling experiences as we enjoy the entrepreneurial journey. 



After you watch today’s show send us a Tweet and tell us what your hobbies are or what hobbies you’re interested in taking up. Thank you in advance for the Tweet and we’ll see you next time on Life on Fire TV!

Direct download: 130_LifeOnFireHobbies.mp3
Category:general -- posted at: 8:38am PDT

Hey hey! Here we are again with another episode of Life on Fire TV. Thanks for being here and tuning in. Today we’re talking about webinars and the top 5 ways to market yours. 


I’ll give you the nuts and bolts of the five most effective tactics I’ve used to market my own webinars and my clients’ webinars. These strategies have generated millions of dollars in my own business, and in theirs. On episode 129 we dive into the details of these five tools.


In this episode you’ll hear:

  • How to create a buzz with social media. (3:30) 
  • Why videos are so effective (5:00)
  • Why you need to help others, before asking them to help you. (8:30)
  • When and how to share your personal story. (10:35)
  • A technique that can generate 4x your ROI! (14:20)
  • And so much more!

Let’s get to ‘em!


5. Social media.

Social media is a great way to market your webinar because your audience can share it so easily with their people. It’s simple, it’s effective and when done right, will grow your audience.



4. Video.

This is the fourth option for marketing your webinars: video. Videos are great because they are easy to share, and you can provide a great deal of content about the actual webinar. In your video give your audience a quick summary of the what, the why, the how and the what’s next about your webinar.


3. Joint ventures.

Joint ventures are partnerships, and when you use this technique to market your webinar you need to think about them from that perspective. 


There are specific ways to create tremendous value using joint ventures - and there things to avoid doing when using this tactic! Who you chose as well as how you approach them are critical components. 


On this episode I cover both of those points in detail to set yourself up for success using joint ventures to market your webinars. 


2. Email.

There are really two reasons to use email to market your webinars: to build excitement and buzz about the webinar and then to follow up after the webinar. 

One key point to remember is to provide value throughout the entire email process, beginning to end. You always want to be giving to your audience!


1. Facebook ads.

This is the top way to market your webinar. There’s a lot of versatility with Facebook ads: you can upload your own email list to create a custom audience, and you can reach new people with Facebook ads. 


On this episode I share details on how to use Facebook ads that has the potential to generate a four-fold return on your investment!


Check that out and much more on today’s show. 


And when you’re ready to dive in even deeper check out our webinar training page here too! It’s a completely free resource we’re providing for you that gives you all of the details we talk about on today’s show, plus much more. 


Thanks for being here and we’ll see you next time on Life on Fire TV!




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Direct download: 129_5WaysToMarketYourWebinar.mp3
Category:general -- posted at: 6:15am PDT

Hey welcome to another edition of Life on Fire TV! Today it’s all about the wide, wide world of webinars, specifically how to attract customers using webinars. I’ll walk you through the step by step process I use with my clients to help them generate tons more leads and profits.


Whether or not you’ve used this strategy before today’s episode has plenty of tips, tricks and tools for you to implement. Seasoned vets and first-timers alike will benefit from what I discuss on the show. 


Listen to this to find out why you should use a webinar, what components to include in your webinar and then how to close the webinar for maximum impact on sales and lead generation.



In this episode you’ll hear:

  • What a lead magnet is and why you want one (2:40).
  • Financial freedom: what it really means (5:30).
  • What’s the wrong way to do a webinar? (8:55).
  • How to max out your webinar (and why it’s a good thing!) (18:00)
  • Should you give away your best content? (23:15).
  • And so much more!

So why webinars? They are the next best thing to being face to face, in-person with your target market. If you want to leverage yourself and scale your business, webinars are key. By being the person at the helm you set yourself as an expert, it’s your virtual stage. 


On this episode I explain the steps to setting up your webinar by giving you the story of my client, Brian. I helped Brian find his passion, then map out a step by step plan to create and market his webinar and his product based on that passion. 


You can follow along and make note of the steps I talk about to set up your own webinar. Once those are in place, here’s what you’ll want to include in your webinar: 


1. The introduction

If you can have someone else introduce you that would be killer! 


In your introduction you want to welcome them, thank them for being there and acknowledge people by name. Ask them what their #1 thing is they want to get out of the webinar. 


Also have a contest. Have three prizes you give away at the end of the webinar; they will go to the three people who first correctly answer 3 questions based on the webinar content. That way people are tuned in, focused and they want to stay til the end.


2. Your story

This should be short, sweet and relevant to the webinar’s content. People aren’t there to hear all about you, they are there to learn from you and walk away with valuable information to make their lives easier. So make sure your story is authentic, relevant, and brief. 


3. Three pieces of content (your best stuff!)

This is where you give away the goods. A lot of people make the mistake of not giving away their best content here, they worry no one will buy their course if they do. And that’s simply not true. 


Your job on the webinar is to make everyone’s lives better by having been there, and that boils down to you giving your most valuable information to them. 


4. Testimonial (social proof)

Provide a testimonial from one of your clients about how you’ve helped them and made an impact in their businesses with the information in your product or your services. 


5. An offer.

Then finally you close the webinar with an offer. If you are doing this for the first-time you MUST use the value bomb strategy. You say to your participants that  you’ve given everything you’ve got, and you want to keep adding value. 


So you offer them a survey and you’ll choose 5 survey participants to receive a 30 minute session with you. On the survey you’ll ask things like: what is your biggest challenge and frustration with (your webinar topic)? What was your favorite thing and least favorite thing about the webinar? How can I improve it? 


Be sure you highlight what benefits they’ll receive from spending 30 minutes on the phone with you. 


If you’ve already hosted a webinar, try the stampede close where you give away a cool bonus to the first 10 people who buy tonight. 


And that is how a webinar is done! Be sure to listen in and take notes, I give away all the details you’ll need to make your first (or next!) webinar a smashing success. 


If you’re ready to find out more check out our webinar training page here too!


If you liked this topic stay tuned for next week’s show on how to market your webinar. You’ll want to catch that one for sure. Thanks for being here and we’ll see you next time on Life on Fire TV!




  • LeadPages
  • Go To Webinar
  • Life on Fire webinar training
  • Subscribe to Life on Fire TV Podcast
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Direct download: 128_HowToAttractCustomersUsingWebinars.mp3
Category:general -- posted at: 12:09am PDT

Remember the Super bowl commercial where the employees at McDonald’s pay it forward by letting their customers pay for their food by giving hugs & calls to mom?

If you haven’t seen it, check out the link below.

That commercial served as the inspiration for this very special Pay It Forward Friday episode featuring the Life on Fire, Firestarter Pro & Elite members. 

We wanted to wrap up our mastermind with a bang so we visited a couple of McDonald’s locations to surprise a few employees with a stack of Amazon Gift cards! 



The reaction of the workers we surprised is priceless! Please like and share this video if you would like to see more Pay It Forward episode

Direct download: BONUS_Firestarters_Give_Back_and_Are_Loving_It.mp3
Category:general -- posted at: 1:48pm PDT

Hey everybody! Thanks for tuning in for another episode of Life on Fire TV. On today’s episode you’re going to see real-life examples of my Firestarter group facing, challenging and overcoming their own fears…and what that has to do with being an entrepreneur.


I recently spent a weekend with my coaching clients and on our last day we all gathered on a bus and took off for an adventure. They didn’t know where we were going or what we were doing when we got there - somehow we managed to keep it a secret from them.


You’ll see on today’s show how excited (and nervous in some cases) people were when we arrived and they figured out what we were doing: we were flying on a trapeze!


In this episode you’ll discover:

  • How life as an entrepreneur is like being on a flying trapeze. (1:50)
  • The power of leaning into your fears. (2:05).
  • Why you have to get out of your head and go for it. (4:30)
  • And so much more!

One of the most important lessons I wanted to share through this experience - and the reason it’s an episode being sent to you - is that every single one of us has fears as entrepreneurs. Every day of our entrepreneurial lives is like this flying trapeze exercise: we’re excited and we’re afraid.


But when we get out of our heads and get into action, when we actually get on that trapeze and go for it, we create the power that drives us forward. Facing our fears through action is what grows our businesses and, ultimately, our lives.


Developing yourself by facing your fears head-on is a vital step in creating the life you ultimately want. It’s about trusting yourself and ignoring that voice that tells you you can’t! 


So whatever the flying trapeze is in your life, that perspective client you’ve wanted to call but haven’t, that webinar you’ve wanted to set up but haven’t, whatever it is stop listening to that fearful voice and take action on it right now.


And remember you don’t have to do it all on your own. To make it easier and get through the fear faster you can work with a coach like me and surrounding yourself with other people who are on the same journey as you, like my Firestarter clients on today’s episode.





  • Special VIP Day discount
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: Trapeze_on_Fire_-_Mastermind_Recap.mp3
Category:general -- posted at: 12:00am PDT

Hey everybody! Thanks for tuning in for another episode of Life on Fire TV. On today’s show a very special woman joins us to tell her story, Shirley Solis.


Shirley candidly and authentically talks about how she’s turning her greatest challenges into opportunity. We dive into her VIP Day and what brought her to the Life on Fire Community, including overcoming tremendous difficulties in her marriage and how those led her to discover her true purpose and calling in life.


Shirley shares the full story in the audio and video below, but when I recently met her she told me she and her husband are strong Christians who have built a business helping families of faith homeschool their children. They’ve traveled the country working with these families and being an example of a happy, committed marriage.


Until Shirley found out her husband had emotionally cheated because of an addiction to pornography. Later she discovered he had physically cheated as well.



In this episode you’ll hear:

•Why leaning into your greatest challenges creates opportunity. (1:15)

•How Shirley turned around her marriage, her family and her business. (7:00)

•What to do when your Life on Fire vision scares you. (18:30).

•What's one of the most powerful questions to help you define your purpose? (23:20)

•Why accountability is so important. (25:00)

•And so much more!


Shirley openly shares all of this during her VIP session with me, and goes on to talk about her decision to stay committed to her husband, their six children and the life they’ve created. She chose to step into her power as a woman, and be a leader for everyone in their family and in their business.


That commitment and that stand brought her to me. She had a program she wanted to expand, scale and grow called “Building Character With Your Children”. But as we talked about that program Shirley said it felt like it was her “duty” to build it.


So I dug in, asked her a few key questions to get her thinking beyond duty and start thinking of what her version of a life on fire would look like. When you listen to this episode you will hear with your own ears when her “ah ha” moment happens! 


And it’s a transformative moment for her, Shirley describes in vivid detail what her real purpose and mission is in this lifetime. She is incredibly excited to work with women and hold live events that completely reinvent what a motivational and inspirational conference should be like. From tastes to colors to sounds, Shirley creates it during our session.


You can hear a clip of it in this episode, but it’s the most impactful if you listen to the full audio or video of our VIP session. I strongly recommend the full length version if you’ve been considering having your own VIP Day. You’ll really understand what’s possible for you if you see and hear Shirley create her life on fire!


And when you are ready to turn your challenges into opportunity email support at and write VIP Day as your subject line. Be sure to include your phone number so the LOF team can call you back and set up your personal VIP Day. 



•Shirley Solis’ web site

•Full link to Shirley’s VIP day video and call 

•Special VIP Day discount

•Subscribe to Life on Fire TV Podcast

•Write a Review on iTunes




© 2015 Life on Fire, Inc.

Direct download: How-to-Turn-Challenges-Into-Opportunities.mp3
Category:general -- posted at: 8:06am PDT

Hola and welcome to another episode of Life on Fire TV! Today’s show is all about the art of storytelling. And not the kind where you sit around a campfire telling tall tales, the kind of storytelling that takes your biggest challenges and makes them into your biggest opportunities.


One of the most powerful things about being a business coach is helping people leverage those challenges to find their purpose and their mission.  And it always starts with story.


Story and storytelling are a vital piece of my one on one VIP Days with clients. In fact, I have them start by telling me their life’s story, all of it: the good, the bad and the ugly. And when we look at the pieces and components we find how to reframe challenges from the past and make them into amazing gifts. 


In this episode you’ll hear:

•How to use your story to attract and inspire others. (4:30)

•Why storytelling connects you and your audience on a deeper level. (6:50)

•How Karen made $75k in under 30 days. (17:15)

•What's the one question that sets everyone free? (20:30)

•And so much more!


A great example of this is my client Karen Fagan. Karen came to me through a friend, and after watching several of my videos, signed up for my VIP Firestarter Elite program. When we sat down for our VIP Day I had her tell me the story of her life.


When you listen to the show you’ll hear all the details (shared with Karen’s permission of course!) but suffice to say Karen had overcome a great deal and faced tremendous hurdles on her way to sitting across from me that day. 


She vulnerably and courageously shared her story of an unhappy childhood being raised by alcoholic parents. Consequently she spent many years attracting unavailable people in every area of her life, including being involved with married men.


But Karen had the courage to overcome and persevere her many difficulties and as we talked during her VIP Day I helped her see the importance and value in telling her story. Up until that point she had only told bits and pieces of it, and had not shared the full scope of her story with her audience.


As we drilled down and really honed her story so she could share it with her audience, I also wanted her to get crystal clear on where she wanted to spend her time so we could focus all her efforts in that direction. Because once you have your story locked down and are sharing it, then and only then will strategies and tactics begin to fully pay off in your business efforts.


During that conversation, Karen did get clear on her story and where she wants to spend her time. In fact, she created an entirely new focus for her business and has been promoting it with her friend Patty Stanger, The Millionaire Matchmaker!


Listen in to get all the details, including Karen’s take on what that VIP Day meant for her and her business. 


And if you’re interested in having that same experience that Karen had I’m offering an amazing deal right now! Email support at and write VIP Day as your subject line. Be sure to include your phone number so the LOF team can call you back and set up your personal VIP Day.




•Life on Fire Episode 125:

•Special VIP Day discount: Email to

•Subscribe to Life on Fire TV Podcast:

•Write a Review on iTunes:


© 2015 Life on Fire, Inc.

Direct download: 126_HowToMasterStory.mp3
Category:general -- posted at: 1:00am PDT

Today’s episode is all about finding your purpose and the “3 S strategy”. Strategy doesn’t matter if you don’t have a purpose and a purpose is hard to fulfill if you don’t have a strategy. They go hand in hand to successfully share your true gifts with the world and empower others to do the same.

When you’re an entrepreneur in alignment, you know what your mission in life is. When you have truly nailed your purpose, you go from pushing a boulder up a mountain to being pulled through life with the flow. Everything in your life changes at that moment when you discover your purpose.

Discovering your purpose requires you to be open-minded and then take action. You’ll also (more than likely) need someone like a coach who can look into your past from the outside and help you clearly see your story of the past and create a vision for your future.

3 S Strategy – Story | Stance | Strategy

The 3 S Strategy is a part of all the VIP days which are 4 hours long. We start by drilling down into the story of your past, then figuring out your stance (what really pisses you off and usually comes directly from your story), then we develop a strategy to help you develop your messaging and get your gifts out into the world. 

Your being, your story, your message is a big deal for others to hear. Even if you think it’s insignificant, you’ll discover with the 3 S Strategy why it’s so important to get it out into the world.


Eric Yang’s Story

Eric was raised without love by a housecleaner who hated him. He was a troubled, unhappy kid whose mother left him and was living with a father who was more like an unfriendly neighbor rather than a loving father. By high school, Eric ended up very depressed and wanted to commit suicide. In the end, he was not able to follow through on it. 

One day shortly after his failed attempt, he was walking by a bookstore and just picked the thickest English book which happened to be Tony Robbins’ “Unleash The Power Within”. He holed up in his room for 2 days straight reading it from cover to cover.

Reading that book actually ended up saving Eric’s life and giving him a reason to live. After reading the book, Eric came to the realization that he had been jumping from school to school, running from his unloving parents and the housekeeper who hated him all in an effort to try and change the environments in which he was living. But what he then discovered was… you have to change within to be happy.


Eric Yang’s Stance

“You have to change from within.”

After Eric read the book and made his discovery, he ended up going to a Tony Robbins event and walked on fire. Soon after he came to Life on Fire’s Ignite event and walked on glass and broke through boards. 

He discovered he wanted to help people change within.


Eric Yang’s Strategy

Eric discovered his purpose and now has a moral obligation to share his story to help inspire others and ultimately save lives.

He can devote his life to personal development and learn how to help people change from within. He can do that through writing books, doing webinars, being interviewed, being on stage sharing his stories and strategies on how to change from within.


The Eric Yang Story in 3 lines…


The power of a book

The power of coaching

The power of finding your purpose


In Eric’s Own Words:


Big ah-ha moment was the book “Unleash The Power Within” by Tony Robbins.

Everyone needs to improve as a person.

All the books, energy, and momentum won’t get you there without applying the right strategy.

With the right tools and guidance you can succeed.

Nobody fails alone and nobody succeeds alone.

IGNITE and live a Life on Fire!!!


Complimentary 30-minute Breakthrough Session

Are you ready to make a change in your life and business? Go to to take advantage of my free gift to you of a complimentary 30-minute breakthrough session with me or one of my highly trained coaches. 

Be prepared to get your world rocked in just 30 minutes! This is not your normal bait and switch call or a 30-minute pitch fest. Our goal is to deliver so much value that you’ll be raving to your friends what tremendous value you got from just one 30-minute call.

Fill out the application now to be considered for a complimentary 30-minute breakthrough session. We use the criteria on the form to qualify applicants for the complimentary call (which is a $250 value).

We have reserved several spots for the calls, but they fill up fast!


In Eric’s words… IGNITE and live a life on fire!!!

Direct download: 125_How_to_Find_Your_Purpose_-_3_S_Strategy_1.mp3
Category:general -- posted at: 7:00am PDT

Aside from proposing to my fiancé, hiring a business coach was the #1 best decision I’ve ever made in my life, and it’s the reason Life on Fire exists today.


But, how do you go about finding and hiring the right coach for you and, in-turn, making more money?


I wish I could say my story was that I had the insight and forethought to hire a business coach from the get go, but that was definitely not the case.


The lightbulb came on for me, however, when, after following some bad professional “advice” and having one business turn into a total disaster, I reestablished myself, and actually sold my next business by the age of 30.


I thought hitting that massive goal of mine was going to put me on top of the world, but it was actually the complete opposite.  Although I had more money than I had ever had, I felt totally alone and purposeless.


It was about then that I met a friend, Shanda Sumpter, who seemed to have this fantastic life, and great energy, attitude, and business where she takes a week a month off and so on, so I asked her how she did it.


And, very simply, she said, “I have a business coach.”


I thought, “Wait?  That’s it?  That’s your secret?”


For her, that truly was her secret.  She invested $3,000 per month to have 1-on-1 coaching  and group mastermind time with her business coach to help keep her on track, set goals, and bounce strategic ideas off of.  It was basically like taking on a marketing and life strategist as a partner and mentor for her life and business.


So, I begged this woman (Suzanne Evans) to let me into her coaching program which was completely full at the time, and somehow I got her to let me in.


One of the first steps in working with Suzanne was an in-person 1-on-1 VIP coaching day, just her and me.


This was where the magic truly happened.


When you’re inside your own head or your own business, it’s hard to step outside of that, take off the blinders, biases, and limiting beliefs and coach yourself.


This is one of the HUGE benefits of why many professionals hire a coach.  They know that it’s impossible to observe and coach themselves and somehow come up with new solutions on their own that they’ve never thought of before.


Since that day years ago with Suzanne, I’ve come to realize that providing those same 1-on-1 dedicated blocks of coaching time with my clients and really drilling down into their business and lives to come up with clear strategies and and action plan is one of my best skills as a business coach.


One of the key components of a VIP coaching day is to get super clear on what your purpose or your stance is.  


Once you own that, and your life and business are in alignment with that, your business suddenly takes on an entirely new meaning and level of fulfillment for you.


Becoming 100% clear on your purpose is the primary reason for hiring a business coach and something you must receive when coaching with someone.


When it comes to hiring a coach, one significant criteria to consider is, is the coach in a position you’d like to be?  


From there, you want to find out what their areas of expertise are, whether they have other coaches on their team, what their personal background is, what their network looks like, and so on.


So, as a starting point, my free gift to you is the opportunity to schedule a 1-on-1 complimentary 30-minute coaching call with me or my team to help you get clear on your purpose and strategy.


We can only do so many calls, so if it’s something you’d like to take advantage of, head over to now, take a look at the details, and see if it makes sense for you.


Again, that’s my free gift to you, at!


Thank you for subscribing to our podcast in iTunes!  Start living your purpose today!

Direct download: 124__How_to_Make_6-Figures_With_a_Business_Coach.mp3
Category:general -- posted at: 2:30am PDT

Step behind the scenes with us onto one of our recent weekly private group coaching “Profit Activator” calls on how you can literally shred your past!


Are their things from 2014 or further back, memories, debt, bad experiences, etc. that you wish you could just rip into shreds so that these things no longer had any power over you?


That’s exactly what I’m going to teach you how to do in this exercise I recently taught to an elite group of my private coaching clients.


The exercise starts with making an actual list on paper of the things in your past that you want to get rid of.


So, what do you write down?


Write down the things in your life and past that just don’t serve you.


It could be excess debt or pounds you’re carrying, it could be guilt from a past business or relationship, it could be fear of getting out of your comfort zone or failure, anything that you want to get rid of in your life.


What if you could eliminate your belief that you’re not good enough, or that you’re not a morning person, or you don’t take action?


How much better would you feel, and how much more could you accomplish without these unhealthy emotions, beliefs, and memories weighing you down?


Once you have your paper filled out, take one last look at everything on it, because it’s the last time you’ll see these things.


Then, take it, and rip it to shreds!


Shred it into tiny little pieces, tiny little pieces that couldn’t possibly have any power over you.


Now, how good does that feel??!!


So, here’s how you lock it in…


Ask yourself, is it going to hurt me at all to just believe that it will work?


Am I going to be any worse off, by just accepting the process, and accepting that it really could be that simple to reframe my beliefs and the emotional power I’ve given these things for so long?


Of course not.  


Give yourself permission to accept that the positive change you desire could happen that easily without challenging that belief.


Reach out to us on social media or send us an email and let us know how you enjoyed “shredding your past”!


Thank you for subscribing to our podcast in iTunes!  You create your own good fortune!

Direct download: 123__How_Literally_Shred_the_Past.mp3
Category:general -- posted at: 2:30am PDT

I recently had the honor of taking a two-day bootcamp from the most decorated Navy Seal of all time, Mark Devine.


I thought we were going to focus primarily on mindset.  And, while we did, it turns out, it was also the most physically grueling thing I’ve ever experienced.


But, what I discovered in the process is what separates the upper elite-level performers like, U.S. Navy Seals, from everyone else isn’t primarily their physical abilities, it’s their mental abilities.


Navy Seals have unbeatable minds.


And, you can learn to have one too.


Mark instills that you can actually do 20 times more than what you believe you are capable of.


Imagine this…


After what seemed like the longest day of non-stop, cross-fit style training ever, you are suddenly summoned to run straight into the ocean when it’s pitch black at night and lay, floating on your back, arm-in-arm with your teammates while freezing cold ocean water keeps crashing, and crashing, and crashing over your face…


It feels like you’re going to drown, over and over again, every few seconds.


What’s crazy was that exercise ended up mentally “breaking” the guy in the group who was by far the most physically fit and he quit and went home early.


After almost drowning as a child, you can probably image how mentally challenging that particular activity was for me.


But, I pushed through it, along with the rest of the group (minus the one guy).


To be totally transparent, once I found out that we had signed up for something that was going to be incredibly physically intense, I almost quit myself before I even started.


I began to come up with excuses about how I hadn’t worked out and how I was feeling kind of sick, and in that moment, I caught myself…


I realized that if I was resisting going that much, that was exactly why I needed to do it.


Of everything that we learned, one of the most amazing techniques was simply how to breath better.  As humans we slow learn many bad habit and bad techniques, and oddly, most people don’t breath properly.


Another giant mental shift came from the fact that they made us stay positive, upbeat, and happy by making us smile and yell out positive chants in unison.  It sounds crazy, but it actually worked.


And, although the way it was being applied to me was through physical activities, it’s really no different in business.


I’m not talking about “faking it ’til you make it”, I’m talking about putting on a positive mental mindset and pushing forward with a smile on your face and a good attitude even when you don’t want to, even when you’ve been beaten down a bit, and even when you’re scared.


Next came visualizations.  Another massively helpful action is to picture yourself having already achieved your goal.  Your brain can subconsciously “see” the path of how to get you there easier if it has a clear picture of what your outcome is supposed to look like.


The fourth and final cornerstone of the teaching was the concept of micro goals.  


We all know what goals are.  We typically think of goals annually or maybe monthly.


But, what about daily?  Or what about minute by minute if you’re doing a highly important activity like a long run where you want to give up, or making your sales calls that you know you need to make in order to grow your business?


So, the question is, what are you truly capable of?


What can happen when you leverage these techniques?


I would HIGHLY encourage you to read Mark Devine’s 3 books, all available on and challenge yourself to find a level of greatness that you didn’t even know was inside of you.


Thank you for subscribing to our podcast in iTunes!  You got this!

Direct download: 122__How_to_Have_an_Unbeatable_Mind.mp3
Category:general -- posted at: 10:19am PDT

Are you ready to get better at what you do in 2015?


We are!


And, that’s what today’s short episode is all about, how we can help you by giving you more of what you want from Life on Fire TV?!!


In 2014 we did all kinds of episodes from teaching topics, to interviewing other entrepreneurs, to flying across the country to bring you special guests, to giving you behind the scenes footage of our private mastermind, calls, and events, Pay it Forward Friday and more.


Now, we want to give you one focused and massively valuable episode per week.


So here’s where we need your help!


Hop over to and take a quick 7-question survey to help us make Life on Fire TV even better for you.


Just for doing so, we’re going to enter you into a phenomenal raffle contest where the first prize is a VIP coaching day with me!  (Valued at $10,000)


And, four additional prizes of Life on Fire t-shirts and wristbands!


Just go to to enter to win!


Contest ends at 11:59pm PT on January 31st!


Thank you for subscribing to our podcast in iTunes!  You can do ANYTHING!

Direct download: 120__Help_Us_Help_You_Contest_-_Life_on_Fire_TV_Survey.mp3
Category:general -- posted at: 8:11am PDT

Ever heard of the concept of “paying it forward”?


Doing something kind for others just to be nice?


Some believe in doing it in the hopes that it will come back to them, and interestingly it often does.


But, we like to do it just because.   :)


Sometimes we film it, and what you’re going to see in today’s episode was the very first episode of “Pay it Forward Friday TV”!


We hope this inspires you to want to go out and give.


You don’t have to film it or make it grand, it’s just about spreading kindness for the sake of spreading kindness.


So…  Who’s day can you make today?!!


Love the idea of paying it forward?  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.


Thank you for subscribing to our podcast in iTunes!  You make our day!

Direct download: 120__Paying_it_Forward_With_Nick_Unsworth.mp3
Category:general -- posted at: 7:02am PDT

Back for part two of the Life on Fire Virtual Summit is #1 iTunes podcaster, John Lee Dumas, to teach us how to create, grow, and monetize a podcast!


Over the last 2 1/2 years, John has created and grown one of the top podcasts on all of iTunes, Entrepreneur on Fire.


As a result, he has also built a 7-figure per year business in the process, all based on his podcast.


So, how did he do it?


John’s first step was to enlist help, in the form of a podcasting mentor.  At the time when he started there was very little in terms of courses he could take or training available on the topic.


The passion that made him want to become a podcaster was his own love of podcasts on his long commutes to work, time at the gym, and so on.


One day, he simply ran out of podcasts to listen to.


And, then it hit him…


“There needs to be a 7-day a week podcast!”


His mentors told him he was crazy, that nobody would want to listen to a podcast that often, that he would get burnt out, but it turns out John was right.


Watch a listen as John walks through every single step of creating podcast from the first recording of the audio file, to adding the necessary data and notes to submit a new episode to iTunes.


When things get technical they can seem scary and confusing at first.  But, as you’ll see, he lays it out very simply and the process becomes one you can do in your sleep once you get the hang of it!


From there, you’ll find out how John leverages that same content to be broadcast to multiple other platforms, capturing new audiences outside of iTunes.


Next John dives into his growth strategies.  This is truly the key to having a successful podcast.  The bigger your audience, the more impact your show will have (and the easier it is to monetize)!


And, when it comes to monetizing, one of the most desirable forms of monetizing is through sponsorship.  


That’s when other companies pay you, typically on a per-episode basis, for you to read their short advertisements during your show.


This alone can create 5-figures per month of income if your podcast is large enough!


So, where do you begin?  It can all be a bit overwhelming if it’s not laid out for you step-by-step.


Luckily, John has packaged up all of his knowledge and made it available to you in his step-by-step training at!


Hundreds of podcasters have gotten their start by going through John’s system, and there’s still plenty of opportunity for new podcasters to make their mark in iTunes and the various other platforms!


Start yours today!


Thank you for subscribing to our podcast in iTunes!  You ROCK!

Direct download: 119__How_to_Create_Grow_and_Monetize_a_Podcast_With_John_Lee_Dumas.mp3
Category:general -- posted at: 8:09am PDT

We are so excited to bring you today’s special episode featuring 7-figure podcaster, John Lee Dumas, live from stage at our recent Ignite Event to speak on his journey and leap from the corporate world into entrepreneurialism!


John’s post-military life found him sitting in a cubicle, commuting to work, and doing the suit and tie thing, every day, like so many others do.


For him, this simply wasn’t enough.  As he puts it, he wasn’t living his life on fire and he felt his life slowly extinguishing.


After 6 years of trying different career paths and not find his passion he had a defining moment one day while on a long commute when he ran out of podcasts to listen to.


A lightbulb went off and he said, “There needs to be a 7-day a week podcast.” 


And, what John wanted to make unique about his show in interviewing entrepreneurs was not only highlighting their current successes, but specifically talking about their failures, their “ah-ha” moments, and what we can learn from their trials.


Making that leap from a 6-figure stable corporate salary to start a podcast was terrifying, John admits.


However, he acknowledges, that the feeling of being scared is also proof that you’re on the right track.


You have to get outside of your norm and your comfort zone in order to make radical change happen in your life.


And, “You have to find your leverage point”, John says.


For him, it comes back to a pledge he made to 4 dear friends and comrades he lost while serving in the Iraq war, which was that he was not going let their sacrifice be for nothing by living anything less than what is his life on fire.


When it came to starting his podcast, John had a bit of an issue in that he had no idea whatsoever how to create a podcast!


So, he made a very strategic move that he will be forever grateful for, which was to reach out to someone who was where he wanted to be and ask to be mentored by that person.


Luckily, the person accepted John’s request, and with a hefty investment from John to his mentor in exchange for her coaching, that was the moment that made it real for him.


He was no longer a dreamer or an amateur.  He had become a “doer” and aspiring professional.


When it was time to build his business, John’s foresight and discipline to avoid distraction and avoid trying to jump on everything that appeared to be an opportunity is what truly allowed him to focus and thrive in his “lane”.


Most people want to cast out their net and go one mile wide and one inch deep, never creating any real depth in any particular area.


John, however, had the complete opposite approach, he chose to go one inch wide and one mile deep, creating a massive focus on the things he needed to do to be successful.


Your income and happiness will be directly related to how you use that time.


He reminds us that no matter what business you’re in, your biggest asset is your time.


So, very true.


And, finally, we ask John to describe his life on fire, which he answered with two words, “Ripple Effect”.


Meaning, he feels that he’s truly having an impact when not only does he receive a message from someone thanking him for how he’s inspired or helped that person, but THAT person has an email from someone who they have helped an inspired.




If you’d like to learn more on how to start your own podcast, go to, to learn directly from John, how to start your own podcast and follow in his footsteps!


Thank you for subscribing to our podcast in iTunes!  You set our Lives on Fire!

Here to give you the steps and insight to discovering your purpose is NY Times Bestselling Author, Steve Olsher!


Steve refers to discovering your purpose as finding out “What is Your What?”.


The path for Steve to discovering that he had the gift and wisdom within him to help others discover their purpose came at the bedside of his dying stepfather.


Up to that point, Steve’s business pursuits and successes could be summed up in his words as “chasing the dollar”.  


In that instant, holding his stepfathers hand in his last few moments of life, it occurred to Steve that was the only legacy he had created up to that point, and he knew he had more within him.


If you’re questioning whether you’ve found your true purpose, Steve points out that, for him, he knew he wasn’t living his highest purpose when every day he would wake with a lack of “fire” for what he was doing.


The framework he created for himself, eventually became a class, which eventually became the book, “What is Your What?”


Imagine doing what you truly love for a living.  Many people think of rock stars and professional athletes and think, man, they have the life.


As Steve reminds us, what we don’t see when those people are performing is all of the hard work they put in to get there.


And, that’s the part that stops most people.  Actually doing the work.  Way too many people hit a tiny bump in the road, it stops them like an impenetrable force field, and they never keep going.


It’s a 3 step process, says Steve:


1.  Identify what your “what” is

2.  Be willing to make a slow, steady transition to doing your what

3.  Work your ass off


Significant change doesn’t happen overnight.  But, if you start in small increments, it can happen, for many.


One big distinction you may need to make if you are looking at this type of transition is getting very serious about what it is you want (how much you’d like to make, for example) vs. what you really need (what you could get by with, if you had to) in order to actually make the transition.


You may WANT $250,000 per year.  But, you may be able to make some sacrifices and “make the leap” once you hit $5,000 per month.


Big difference.


Another big different Steve points out is your purpose, many times, won’t be your passion.


You may have a passion for cooking, or horse riding, or woodworking.  But, that may not be your gift and the way you should attempt to earn your income.


Passion is based on emotion and feeling, which can possibly lead you down illogical paths for pursuing income.


The key is matching your gift, with the vehicle to deliver your gift, which you then use to help others.


You can start at either end of that equation.  If you aren’t sure what your gift is, you may already know who you love to help, for example.


Steve believes that we all have a unique gift inside of us that is just waiting to be unlocked and discovered.


The first step…


Is to take the first step.


A great first step is to grab a free copy of Steve’s book, What is Your What at!


We hope you got a ton of great information out of Steve’s interview!  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.


Thank you for subscribing to our podcast in iTunes!  You are a gift to the world!

Direct download: 117__How_to_Discover_Your_Purpose_With_Steve_Olsher.mp3
Category:general -- posted at: 12:00pm PDT

Most of us have set goals at one time or another.  Maybe we achieved them, maybe we didn’t.  In this episode you’re going to learn a simple, yet, incredibly effective system for how to set goals each month and more importantly, how to achieve them!


First, it starts off with the way you set your goals.  To begin, limit yourself to no more than 3-5 main goals for the month.  Any more starts to make them all harder to achieve.


Then, when determining each goal, the goal needs to be “measurable”.  For instance, rather than saying “I want to work on my relationship” or “I want to be healthier” set goals like having a date night with your significant other once a week or working out for at least 30 minutes 4 times per week.  


One of keys to my goal setting process is my morning routine.  Almost all successful people have a morning ritual they follow.  Here’e what I do…


1. I wake up and even before getting out of bed, I say 3 things I’m grateful for.

2. I read my goals for the month every day.

3. At the beginning of each month I write a letter to myself.  The letter is written as though it’s coming from me in the future, congratulating me for everything I’ve accomplished that month.  (This is huge.  It’s called “future pacing” and it works really well.)  Every day I read that letter.

4. I keep a white board up where I visually check off that I’ve completed my morning routine.

5. Eat a healthy breakfast.  I usually make a quick smoothie.  Studies show that if your first meal of the day is healthy, the rest of your meals are more likely to be healthy.

6. Exercise.  That might be a run, hitting the gym, or taking a crossfit class.  By getting my exercise out of the way in the morning I know it’s done for the day and there’s no way I can let my day get too busy and cause me to miss my workout.


And, finally, the last key piece for how to set goals is incorporating public accountability.  Meaning, involve your friends and family in your goals and let them know what you have going on.


Facebook has made this really easy.  Just put your goals into a short post and put them out to the world.  Then, come back at the end of the month and post an update.


This system has worked phenomenally well for me and tons of other people.


Give it a try and let us know your results!


Love the goal setting on fire system?  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.


Thank you for subscribing to our podcast in iTunes!  You can do ANYTHING!

Direct download: 116__Goal_Setting_on_Fire_How_to_Set_Goals_and_Achieve_Them_Every_Time.mp3
Category:general -- posted at: 6:16am PDT

At age 23, Jake Ducey, is lighting this world on fire and inspiring others to ditch the traditional playbook of life and to truly focus on living life to it’s fullest and being happy!


Jake first realized he wasn’t on the path he should be as a 19-year-old college student.


Books by people like Jack Canfield, and a 6-month backpacking trip around the world with no map, led to his journey of personal discovery and provided some of the enlightenment and experiences that allowed Jake to write his first book that year.


This, in itself, could have posed a significant challenge considering Jake admits that english and writing were his worst subjects as a student.


However, Jake’s belief is, “You can gain any skill or overcome any sign of weakness that you think you have, if you have the write intention.”


After self-publishing, “Into the Wind”, Jake got noticed by one of the greats he looked up to, Jack Canfield, and was also picked up by a major publishing house to write his brand new book, “The Purpose Principals”.


Jake’s inspiration for writing The Purpose Principals was that many of the iconic success stories of entrepreneurs and celebrities we see often start with failures and overcoming enormous challenges.  


Those “pre-success” stories are what Jake looks to tell in The Purpose Principals.


Being an up-and-coming writer, Jake had to do a good part of the research into the pasts of people like Jay-Z and Brad Pitt on his own through countless hours of scouring articles online.


It’s his hope and goal that hearing the stories of others who have reached almost inconceivable levels of success and finding out that they are just people, and that they had to struggle in the beginning as well, will spark more young people to follow their dreams and passions.


Jake’s ultimate goal is to inspire activism in entrepreneurialism by imploring entrepreneurs to want to build successful businesses, not just for the sake of padding their own bank accounts, but to give them the opportunity to give back and to make a difference in our culture and in the world.


Jake’s new book, “The Purpose Principals” comes out the day this interview is released, January 2nd, 2015!  


Make sure you go to your favorite book retailer and grab a copy of his book and leave him a review as well!


And, most importantly, TAKE ACTION!  


There may be a specific story inside Jake’s book that resonates with you and really hits home.  Let that story fuel your ambition and your motivation to put YOUR plan into action! 


We hope you found Jake’s story and passion highly motivational.  If so, please write us a review in iTunes telling us what you love about Life on Fire TV and leave us a 5-star rating.


Thank you for subscribing to our podcast in iTunes!  Start living the life of your dreams today!