Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth

Hey hey! Welcome to episode 218 of Life on Fire. If you watch the Life on Fire episodes regularly you’ll surely remember today’s guest: Joseph McClendon III. If you haven’t caught Joseph on this show before, he’s Tony Robbins’ righthand man and he is incredible.

Joseph has spoken to over 4.5 million people around the globe and today he’s back to talk about getting clear on your vision. This is part one of a two-part series so be sure to check out episode 219 too! But first get ready to tune in, turn on and take action with Joseph McClendon III on this edition of Life on Fire.

In this episode you’ll hear:

  • Why do we all learn more in our first 12 years than in any other period of our lives? (4:10)
  • What is the reason someone has different results than you do? (10:00)
  • What does prosequences mean? (15:15)
  • Is willpower a myth? (29:00)
  • What are the two fatal flaws achievers have? (40:00)
  • And so much more!


More About This Show

Joseph covers a lot of ground on this show. He discusses his neuroscience practice, what prosequences are and how the book Think and Grow Rich changed his life and led him to do what he does today.

He briefly touches on his practice to explain that the faster way to overcome a fear or a challenge is to face it head on. He gives some examples from his patients. If they were afraid of dogs, a dog would be in his office for their appointment. If they were afraid to talk to women, there would be a woman in his office when they arrived.

And it’s because the faster way to get results now is to face that fear head on.

Another topic he covers is the term prosequences. Prosequences are the opposite of consequences. They are the resourceful, fortunate, preferred and desired things that happen as a result of good behavior and positive behaviors. When you do the right things, call the right people and take the right actions, then you'll have a better life.

However, sometimes calling the right people and taking the right actions are calls and actions we are afraid of, or are uncomfortable with. We can learn to like them and with time they become easier and more comfortable, even second nature.

Joseph gives an example from this childhood. He grew up in Hawaii and loved to fish. He would do anything if it meant he could go fishing! Normally, he hated his chores and his homework and wouldn’t do them, unless it meant he could go fishing when they were done.

One day his mom asked him why he would only do his chores and his homework if fishing was the end result. He told her it was because he liked fishing, and he hated the other things.

His mom was smart and told him to learn to like the stuff he doesn’t like! Joseph jokes that it took him another 10 years to catch on but eventually he did, and it stuck with him.

Another lesson he shares is the myth of willpower. Anyone can do anything when they are excited about it, but it matters what you do when it gets hard and uncomfortable. Many of us have drank too much one night and swore we wouldn’t drink again, only to drink again. And many of us have promised ourselves we will start our diet tomorrow, only to quit when we see cake the next day.

Instead of relying on willpower or motivation, we can focus on vision to help us go further, faster. Today Joseph explains why vision is different than a dream, and also provides an exercise to help you get clear on what your vision is. Check out episode 218 of Life on Fire to find out what that exercise is and to do it for yourself!


Direct download: 218_Get-Clear-On-Your-Vision-with-Joseph-McClendon-III.mp3
Category:general -- posted at: 8:57am PDT

Hey hey! Welcome to episode 217 of Life on Fire. Today another awesome guest is joining us, Mark Divine. You may have heard Mark before, but on this episode he shares stories he’s never shared on this show!

If you don’t know Mark he is one of the most decorated navy seals of our time; he graduated #1 in his buds class (that is the class you must graduate from in order to become a SEAL). He has also trained hundreds of navy SEALS, and as a result he has learned so much about achieving ultimate performance in every area of life.

On this episode of Life on Fire, Mark shares some of those lessons including a breathing technique to calm your body and sharpen your mind in any situation as well as some amazing visualization exercises he has used for himself and his trainees. Listen in for all of that and more on episode 217 of Life on Fire!

In this episode you’ll hear:

  • Why it all starts with the body. (4:50)
  • What is the only limitation there is? (27:30)
  • How his intuition literally saved his life. (40:40)
  • What are weak thoughts? (54:00)
  • Why what's going on inside is what makes the difference between winning and quitting. (1:05:10)
  • And so much more!

More About This Show

On this show Mark jumps right in and explains some specific strategies you can use to take control of your body, your mind and your spirit to develop your full self.

The first one is your why. Mark says you must wake up to your why. What is it you are meant to do with yourself and your life? Find it and develop your personal ethos around it. Your personal ethos is based on three things: your purpose, your passion and your principles.

If you truly want to succeed in life, you have to know why you are doing something; what is it that you alone can do on this planet? Each of us has a unique brilliance to contribute to the world. And your why is that unique thing you can contribute.

Take time to figure out your why because that is the thing that will pull you through any obstacles, challenges and doubts you encounter along the way. To illustrate this point, Mark shares a story of how a group of SEALs rescued Army Rangers in Somalia, against seemingly insurmountable odds.

The second strategy is to build your foundation. To truly build a solid foundation you must fuel yourself properly for performance. You eat when you need to eat, not when convention dictates. If you need to graze throughout the day rather than stuff yourself with three meals then graze.

But your foundation is not just fueled by food, it also fueled by air and water. Drinking water throughout your day is critical as is breathing. Breathing properly is key to optimizing your physical and mental health, which Mark explains on this episode. He also walks you through a proper breathing exercise that will give your mind more clarity and will bring more energy to your body.

The third strategy is to up level your training. He explains you must train physically, in some form every day. And you must do so deliberately, with a focus on every area of your life including the mental, the spiritual, the intuitional, the physical and the emotional.

Finally, his fourth strategy is what he calls the grow up and clean up strategy. This means you take full and complete responsibility for the growth of your character and your consciousness. You do so through trainings, preferably integrative and immersive ones. These types of trainings, like Mark’s Seal Fit and Unbeatable Mind programs, are the most effective at accelerating your growth.

This step also includes becoming aware of your thoughts and your stories, listening to your mind to see what serves you and what doesn’t. You clear out what doesn’t, and focus on what does and strengthen the positive.

Those four strategies dovetail into Mark’s big four skills which he also breaks down on this episode. You’ll hear the details behind breath control, including the breathing technique to calm your body and stimulate your mind, positivity, imagination/visualization and focus.

Mark really brings some amazing insights and tools to the table so tune in to hear all of them! And then let me in the comments below what your biggest insight and takeaways were from Mark on episode 217 of Life on Fire!



Direct download: 217_Develop-an-Unbeatable-Mind-with-Mark-Divine.mp3
Category:general -- posted at: 10:07am PDT

Hey hey! Welcome to episode 216 of Life on Fire. Today we’ve got an extra special edition of the show - you’re going to see and hear the 2016 Inspirational Panel from our Life on Fire event.

These guest speakers are real people who started out like you: wondering if they could actually achieve their dreams, and on this episode you’ll hear how their success stories: the how, the when and the why behind it all.

This is one of the sessions that will show you that you are capable of so much more; it’ll help you ignite your purpose and your passion to live your own life on fire! Check it out on episode 216 of Life on Fire and see how anything is possible.

In this episode you’ll hear:

  • Why you lean into fear and not away from it as an entrepreneur. (9:00)
  • Hear the official Life on Fire theme song! (12:05)
  • Why having a coach and community who sees you greater than you are is vital to success. (33:00)
  • Why the "how" is none of your business. (54:00)
  • One client’s journey from a 20 year career to realizing her dream of creating an autistic research and treatment center! (57:40)
  • And so much more!

More About This Show

There are several speakers you’ll hear on this show, the first one is my man P.J. After attending his first Life on Fire event, he declared publicly he was going to quit his job by May 1st of 2015. He followed through on that declaration and in the 18 months since he has been on 30+ podcasts, speaks from the stage regularly and is now creating his first series of international events.

Today he shares how he has gone through a few iterations of his business and has learned how to lean into the fear of every change, evolution and experience along the way!

P.J.’s story illustrates that on the other side of fear is something greater and if you can take a step back to look at life from a new perspective then new opportunities will open up for you. Like he says on this episode, take a different perspective and you’ll take a different path.

You’ll also hear from Lakeisha, who is a natural singer and performer. She’s even the creator of our Life on Fire theme song and you’ll hear it on this show!

Lakeisha has been a hair and makeup artist by trade, but really wanted to become a singer and make her living as a musician. However she found herself feeling stuck in the “how” and kept questioning how she could make a living as a music artist. She couldn't let go of the past failures that were holding her back.

And then started coaching with Life on Fire in October of this year and by the time the event rolled around in early December she had secured $9k in contracts to sing! With support, hustle and vision she made her dream a reality and it’s only getting bigger.

Another inspirational story you’ll hear is from Calvin. Calvin went from knocking on doors and making $20k a year to being published in Entrepreneur magazine, being a guest on John Lee Dumas’ EO Fire podcast, publishing his first book, becoming debt-free and being paid to speak to 2000 people!

Calvin was another person who had to learn to stop worrying about the how, he finally realized that part of the journey was none of his business! He discovered it's all about making a decision and then doing everything to make that decision the right one.

Taking that approach freed him. He has learned one of the secrets of the most successful people in the world: they don't wonder or worry if they made the right decision or not, they make it the right decision and get on to making things happen. As Calvin says on this episode: Done is better than perfect!

You’ll also hear from Daniel about how he left his job, started selling his own products and earning $10k a month. He also shares that he has now learned to embrace his full potential and stop short-changing himself.

Mina has also made massive shifts in her business and created a much bigger vision for herself and her business.

And finally Tracy shares how she created her dream of Artc: an autism research and treatment center. You’ll hear how a big why pulled her beyond her fears, doubts and worries, and made Artc a reality today, complete with an amazing supportive community.

Tune in to hear those stories for yourself on episode 216 of Life on Fire.



Direct download: 216_Real-life-Success-Stories-to-Inspire-You.mp3
Category:general -- posted at: 9:15am PDT

Hey hey! Welcome to episode 215 of Life on Fire. One of the things we talk about on this show is what it means to have a life on fire: it means more than just having a fantastic business, it means enjoying and feeling fulfilled in every area of your life. From creating meaningful friendships to having great health, to feeling spiritually fulfilled to being with the love of your life and having a family together.

Very recently my wife Megan and I were blessed with the first member of our family: our first child, Aiden John Unsworth was born. On episode 215 I share the miraculous experience that was Aiden’s birth and his journey into this world.

Our baby boy was due on January 1st of 2017 - but he couldn’t wait that long, and he arrived six weeks early. There are no words to possibly fully express and capture the emotions running through my body right now, but I had to try by documenting it in this episode!

Aiden is the answer to prayer and the fact that he is super healthy is the answer to even more prayer.

Last Thursday, November 17th, Megan & I were faced with some pretty crazy conversations from the ER Doctors.

Today Aiden is breaking all NICU rules and will be released way ahead of schedule! Instead of coming home on January 1st of 2017, he's on pace to be released in a few days which would be a month and a week early! #GodStory

It's weird that I almost feel like a "braggy" parent saying that but phooey to that! He's a dang miracle who should be acknowledged!

I've never felt more love and support in my entire life. It was like everyone was pulling for us and Aiden.

Ooh and this is crazy...

I'm a part of a Christian business brotherhood group called the "Lionchasers”. Dr. Pastor Matt Hubbard reached out via Facetime literally as Megan was in the middle of escalating from 5cm to 10 cm after her water broke.

Yep, definitely an interesting moment to accept a Facetime call!!

However, I knew why he was reaching out: he had the entire group of Lionchasers praying for us as I was helping Megan while she was being crushed by contractions.

I still can't believe that they Facetimed us at literally the perfect time to cover us with prayer right when she was about to give birth!

From there, they brought us to the operating room and it was on...

I will NEVER forget how calm, cool, and collected Megan was. She had been experiencing contractions on almost no sleep for 36+ hours by now so, so it was like nothing on earth could possibly phase her.

She was as focused as a diamond-cutting laser beam and committed to her goal of a natural "easy and effortless" birth that she prayed out. This was so nuts: Megan (like our son Aiden) broke the operating room rules.

The doctors were accustomed to the screaming and the fact that it would take awhile in there. But Megan grabbed her legs, took deep breaths, and pushed while without releasing her power (breathe). Then 5 - 10 count pushes and 20 minutes is all it took, and baby Uns - aka Aiden John Unsworth - was born :)))))

No pain meds for Megan before or after! The nurses would ask her if she wanted a refill on her pain meds and she would say "no thank you." They would be so confused and ask why, and she would say: “I’m not taking any."

I didn't think I was capable of loving Megan any more deeply but...yep it happened in a big way. I love my God even more for all the answered prayers. And I love my wife even more for being such an incredible mom & wife. And I just freaking love my little man Aiden John Unsworth! So grateful!

Thank you for being a part of our family and our lives; and thank you for all of your prayers and mattered...a lot.


Direct download: 215_Adventures-with-Aiden.mp3
Category:general -- posted at: 12:30pm PDT

Hey hey! Welcome to episode 214 of Life on Fire. I’m so fired up for this episode - we’re talking about how to host a live event and how to do it the right way. Live events have been key for Life on Fire and I’ve learned a lot with each event I’ve hosted. 

On this episode I’ll share with you the inner workings and behind the scenes of what makes a live event great (and what doesn’t) and why events are phenomenal in growing your brand, your audience and your bottom line.

In this episode you’ll hear:

  • What does experience have to do with a live event? (0:50)
  • Why a high ticket price for your live event isn't a good profitability strategy. (1:30)
  • Should you have other people speak at your event? (2:40)
  • Why my live events without Gary Vaynerchuk and Daymond John were twice as profitable! (3:00)
  • The irresponsible and responsible ways to host a live event. (4:45)
  • And so much more!

More About This Show

The first thing to know about hosting an event is that it’s all about the experience. You want to take the time to build an experience for people, come up with a plan and a vision of how to do so. It’s important to know the theme and the purpose of the event you are hosting, and to know that in advance.

I see a lot of entrepreneurs miss this critical piece. They spend six months working on the details of the event without having first created an outcome for it! And part of that outcome needs to be profit. Yes you want to use live events to build your brand, your community but profitability needs to be in there too.

This is where I also see people make mistakes. They go for high-priced tickets and try to make all their money on the sale of tickets. This strategy doesn’t work, especially if you don’t have a big list and are using media buys (like Facebook ads) to get butts in the seats! It's your responsibility to have a profitable live event so think through the end game of the event: map out ticket prices, your offers you will have at the event, and your overall onsite experience for your attendees.

Part of that overall experience may include other speakers. This is ultimately up to you, I think you should because it’s great for networking and connecting with people. But there are some pitfalls to watch out for, some that I have learned the hard way myself.

If you feature someone as the big speaker and the highlight of your event you are taking away from you. For example when we've brought in a big gun like Gary Vaynerchuk or Daymond John then the focus was on them and not on the Life on Fire brand. So Bbe careful not to take away from yourself in the process of having other speakers there.

Having big names is tempting for a few reasons: you'll get more people in the room and you may also be afraid that people won’t show up just for you, you may feel like you need a big name or two so people have a reason to be there. 

While you may get more attendees with big names, I have found they weren't as inclined to do business with us, they were there for other reasons. In fact, at Life on Fire we have found that our events without the big names are twice as profitable! The bottom line is big names build your brand, but they don't grow your business in the long-term.

And if you are worried about no one showing up just for you - stop it! Stop thinking people won't come just for you! That's a limiting belief, and you don’t need it any more. If you are doing a live event it's because you have a passion and a mission, so let that be the focal point.

Bring in speakers who complement that mission and what you are about, but do so without you being pushed to the back of the stage at your own event.

Also on this episode, I’ll share what to keep in mind when building out the experience of the event, what not to do when hosting an event and what I’ll be doing for everyone who attends my upcoming Life on Fire event in early December. Tune in to hear it all on the 214th edition of Life on Fire!



Direct download: 214_How-to-Successfully-Host-a-Live-Event.mp3
Category:general -- posted at: 9:17am PDT

Hey hey! Welcome to episode 213 of Life on Fire. Have you ever considered writing a book? Do you find yourself answering the same questions over and over again about your business? If you said yes to either - or both! - of these questions then today’s guest is your man.

Andy Broadaway is a six-time best-selling author (yes six!) as well as the founder of Abundant Press. He joins us on episode 213 of Life on Fire to talk about the process he uses to help his clients to become best-selling authors, why books are such powerful lead magnets, and simple steps you can take to write your own book even if you aren’t a good write

In this episode you’ll hear:

  • Why books help close deals. (1:10)
  • How to know what to put in your book. (4:20)
  • Can you still write a book if you aren't a good writer? (5:50)
  • What strategy do Andy's clients use to make their books ideal marketing tools? (12:35)
  • Hear how one of his clients beat outranked Deepak Chopra and Mother Theresa on Amazon! (12:15)
  • And so much more!

More About This Show

Andy Broadaway is a book publishing expert, business strategist and amazing connector who joins us for today’s show. Andy got started in book publishing back in 1993 when he opened the doors to Abundant Press. He knew then a simple truth that remains today: books are an incredible way to establish credibility and grow your business.

On this episode he explains why he looks at books as part of your overall long game in business. They are not about making a few dollars upfront, although they can generate revenue. Instead he recommends using your book as a tool to open doors, create connections and grow your audience.

Rather than think of selling your book for as much as possible, think of your book as a way to introduce yourself and your knowledge to your audience, and to do so in a way that helps them solve any problems they are facing.

For example when you meet someone and they ask a question about your business you can give them a copy of your book and tell them it’s in Chapter 3! Doing so changes the conversation and elevates your reputation and your brand.

Andy also shares how he works with his clients including the conversations they have to find out what information should be included in their book. Whether or not you work with Andy, you can use a tip he recommends in today’s show: take the top 18 to 20 questions people regularly ask you about your business and use those as the topics for your book. This is a good way to provide people with information you know they are looking for, and a great way to be seen as an authority in your industry.

He also shares some of his clients’ recent success stories. Lately he and his team have been doing a lot of international best-selling launches.

In particular he recalls working with one client to get her to the top spot in two countries on Amazon; in the process she became #2 most popular author on Amazon! She also beat out Deepak Chopra, Mother Theresa, and other notable names.

One more strategy you can use from Andy’s chat on episode 213 is how to utilize the inside of your book cover. He has all of his clients include a few lines that say: Register this book to get more information, videos, resources, and training materials at (insert web site here). He says you must use a web site dedicated to that one book.

And when people go to that dedicated web site they will be added to your lead funnel system. Be sure you give them some high value content and then lead them to another sale. Doing so helps your book become your ultimate lead magnet!

Check out today’s show for all of that and more with Andy Broadaway of Abundant Press. 


Direct download: 213_Becoming-a-Best-Selling-Author-with-And-Broadaway.mp3
Category:general -- posted at: 10:57am PDT

Hey hey! Welcome to episode 212 of Life on Fire. Do you know the story of your brand and the story behind why you do what you do? Knowing your story and sharing your story are two of the most powerful things an entrepreneur can do for their business.

On this episode, I’m joined by Tamara and Danielle of Serious Take Productions. This dynamic duo finds the magic in their clients’ stories and helps powerfully share them through video branding trailers. They are also the people who created and produced Inspired by 11, a documentary about 11 inspiring entrepreneurs.

Today they’ll explain how Inspired by 11 came about, what a branding trailer is, and some simple questions you can ask yourself to get clear on your message. We’ll also talk about an upcoming event they are showcasing, and much more on episode 212 of Life on Fire!

In this episode you’ll hear:

  • Where did the idea for Inspired by 11 come from? (3:50)
  • What is a branding trailer and why is it so effective? (6:35)
  • Simple questions to ask that will clarify your messaging. (10:00)
  • What is their motto at Simple Take Productions? (14:55)
  • And so much more!

More About This Show

Like so many great entrepreneurial success stories, Serious Take Productions began from a desire to create inspiration for others. Tamara Thompson, the founder of Serious Take Productions, went back to school for filmmaking at The Art Institute after finding a passion for the craft from silly YouTube videos she made!

With her education and experience, she wanted to create video that would inspire others. She put together a web series with contestants from American Idol, The X-Factor and The Voice.

And she did it for free because she wanted to build connections and help people. But when she struggled to pay her bills, Danielle stepped in and suggested she find a way to pursue her interests while making money.

So Tamara took a job as a video production manager for a corporate company, then when feeling as though her creativity wasn’t being expressed, she went to another company. At that company some of her co-workers suggested she watch Shark Tank. She liked it and soon found The Profit with Marcus Lemonis, which she also really liked.

The pieces of the puzzle began to come together when Danielle suggested they start working with entrepreneurs. Then the idea for the Inspired by 11 movie came and everything started to click. They interviewed 11 entrepreneurs about their stories, their pain points, their trials and tribulations. You can see the film for free on their web site.

At the same time, Serious Take Productions began building their client list and helping entrepreneurs share their stories through the medium of branding trailers.

As they explain on this episode, a branding trailer tells an entrepeneur’s story and grabs their message. By collaborating with the entrepreneur, they storyboard the concept out before creating it on video.

The result is that when the story is told in the right way, people buy in automatically, without any pushy sales tactics. A branding trailer is not about convincing people to work with you or buy from you, it's about clarifying your brand and authentically sharing your story.

Also on this episode, Tamara and Danielle give a few questions you can ask yourself to start that clarification process as well as why they created their event, The Ultimate Stage Experience. They both share something you wouldn’t know about them, including Tamara’s 27 hours in a coma following a hit and run accident. Tune in for that gripping story and much more on episode 212 of Life on Fire!


Direct download: 212_The-Power-of-Creative-Storytelling-with-Serious-Take-Productions.mp3
Category:general -- posted at: 8:36am PDT

Hey hey! Welcome to episode 211 of Life on Fire. Today we have one of the most inspiring and motivating people on the planet: Joseph McClendon III. You may remember him from episode 195, and episode 196 of Life on Fire. He’s Tony Robbins’ top coach who speaks on stages around the globe, and he is a force of nature!

On this episode, Joseph opens up his home to us and gives us a tour. He shares some of his passions, including introducing us to his some of his “children”: his musical instrument collection and his Koi fish!

After checking out his digs, we get down to business and talk about what makes someone successful. He outlines the role the unconscious mind plays in that success, as well as how to overcome your own blocks. He also explains what magnetic success means and what he will be sharing from stage at December’s Life on Fire event.

In this episode you’ll hear:


  • Why having rituals will set you up for success. (8:00)
  • For how many years did Joseph read and re-read Think and Grow Rich? (19:45)
  • How much of a role does the unconscious mind play in success? (21:00)
  • What can you do to overcome unconscious blocks? (22:20)
  • One of Joseph's techniques to avoid self-sabotage. (28:00)
  • And so much more!

One of the first topics we cover is what he has uncovered about successful people and their mindset. Traditionally people will say success is 80% mindset but he has discovered it is 60% psychology (how we think), 20% mechanics (what we do) and 20% attraction (situation, circumstances).

People who achieve more in less time do so by thinking differently than those who simply dabble or fail. He believes we have to change how we think so our feelings change, and then we can and will have a bigger impact in our own lives and our world at large.

He also has some sound advice to those who are new to personal development: it's important to understand that your training never stops. Today he still attends seminars, is always training and always learning. He says it is imperative to keep your feet in the river of growth, and to know that it is a lifelong process.

Personally he read and reread Think and Grow Rich from the age of 19 until he was 32! He continued to read it because he got something new from it every time he picked it up. By doing so he was developing the practice of rehearsal.

He explains that personal development means rehearsing whom you wish to become. In the process of rehearsing, you develop into that person. So find some training on specific areas where you want to improve, take the training and start rehearsing!

I also asked him to breakdown the role the unconscious mind plays in success. In his extensive experience, Joseph says it makes up 70% of someone’s success! Because it is so significant he encourages everyone to program it and operate it so it is speaking and thinking things that benefit them. It is a remarkably powerful tool we can all tap into and use for our own good.

Also on today’s episode, he shares the biggest lessons he's learned from Tony both as a friend and as a businessman. You’ll get to hear what Joseph is bringing to the event in December, including how to be a magnet for the success you want in your life. Watch today’s show to hear all of and so much more on episode 211 of Life on Fire! 


Direct download: 211_Creating-Magnetic-Success-with-Joseph-McClendon-III.mp3
Category:general -- posted at: 9:36am PDT

Hey hey! Welcome to episode 210 of Life on Fire. Today you’re going to hear one attendee’s story about attending a Life on Fire event, and how doing so helped her transform an old, limiting belief into a positive, and motivating one!

On this episode, Charissa da Silva of The Branded You joins us to talk about why attending this event came at the perfect time in her life and what she’s doing today. She candidly shares the emotions and thought process she went through during the first two days of the last Life on Fire event. You’ll hear what is was like for her, why it was so impactful and the business she’s created today as a result of being there.

In this episode you’ll hear:

  • What fear Charissa faced on the first night of the event, and why it was so powerful. 
  • Can we be successful on our own? 
  • What was the first step in her transformation? 
  • How she got two clients before the end of the second day! 
  • What advice she has for anyone considering attending a Life on Fire event. 
  • And so much more!

Today Charissa runs a branding and web site business called The Branded You. She helps people get clear about where they have potential, helps them to find their light and illuminate their businesses online. She founded the company in April of this year, after a strong desire to do something different in her career.

Back in October of 2015 she was looking for something to help her move in a new direction. She had been working in her family business and was losing her passion for it, as was everyone else involved.

A Life on Fire video found its way to her, she watched it and, through the magic of Facebook targeting, Life on Fire continued to pop up in her newsfeed. She liked how personable and nice Nick seemed and she wanted to do something different to help her figure out what was next, so she eventually signed up.

Once she took the plunge, she got more and more amped up for the event! The emails helped her get excited and she couldn’t wait to go. But on the first night of the event she came face to face with a long-standing fear of hers: breaking a wooden board.

She remembered trying to do the same thing when she was a lot younger and never succeeding. As a result, she felt like she had never been able to follow through and complete things. But this time she was determined to focus, prepare and overcome her fear by breaking the board.

While standing in line awaiting her turn, she became more and more terrified. In fact, she was holding back tears while trying to mentally prepare herself for the experience. People around her saw her distress and tried to help alleviate her fears, but she told them to leave her alone.

Until she realized she was isolating herself, something Nick had told them earlier in the day would never lead to success. No one can succeed on their own, we all need help. She knew she needed help and the support was available all around her. So she turned to the man behind her, apologized and asked him to share about himself.

Connecting with him helped her calm down so she could go for it when it was her turn with the board.

When she didn’t succeed on her first attempt, that old fear crept up again and she was afraid she wouldn’t be able to follow through. But she listened to the person holding the board for her, focused on them and focused on seeing the space behind the board. She took a second turn and succeeding!

But the transformation didn’t end there for Charissa! She was called to the hot seat on day two, and had to confront another fear of being the center of attention. Listen in to find out what that was like for her and so much more on episode 210 of Life on Fire!



Direct download: 210_TransformingOldBeliefswithCharissadaSilva.mp3
Category:general -- posted at: 5:36am PDT

Hey hey! Welcome to episode 209 of Life on Fire. If someone told you that you were capable of increasing your performance and your results by 20x would you believe them? Now what if the person who was telling you was a commander and one of the most decorated Navy SEALs in history? Then would you believe that person?!

On this episode, Commander Mark Divine drops by to explain why you truly are capable of 20x your performance and the four skills you need to develop to do so. We also talk about my experience at his Unbeatable Mind program, and what you can expect to hear from him when he speaks at our Life on Fire event in December.

In this episode you’ll hear:

  • Why applying principles is as important as learning them. (4:05)
  • How do yoga and martial arts help develop character? (9:55)
  • One breathing technique to slow your body and mind. (13:40)
  • What does it mean to feed the courage wolf? (21:10)
  • What is the difference between visioning and visualization? (25:35)
  • And so much more!

When you hear Mark Divine’s Navy SEALs background you can’t help but be impressed. He entered BUD\S training at 25 years old (it’s the six month program to become a Navy SEAL) and he graduated first in his class. 

For the next 10 years he was on active duty, doing intelligence and foreign internal defense work in 45 countries. The decade after that he was in the SEALs reserves as part of Special Operations Command in the Pacific and Hawaii region. He was the commanding officer of SEAL Team 1 on the reserves side.

His time with the SEALs saw him serving in Iraq and the Middle East, before he retired as a commander in 2011.

While in the reserves, he got back into the business world when he launched the Coronado Brewing Company. He followed that success with SEAL Fit and Unbeatable Mind. His primary focus today is on SEAL Fit, Unbeatable Mind and his newest yoga program called Kokoro Yoga.

He’s taken what he’s learned from his time as a SEAL and translated it into lessons and programs for entrepreneurs, business owners, and anyone else wanting to develop their full potential. His programs are based on the fundamental principle that character is developed through integrative training. That integrative training encompasses the physical, spiritual, mental, emotional and intuitive parts of our selves.

There are four skills that when combined set the stage for this integrative training: they are breath control, positivity, visualization and action. He explains each of the four in detail during our show today, a summary of each is below.

1. Breath control

Mark explains breath is profound, it links the mind, spirit and the body. So learning to control it and use it for different purposes is critical to generating your highest level of performance.

For example, you can calm yourself in any situation by learning and training your body with a technique like box breathing. Box breathing is when you breath in through your nose for four counts, holding it for four more counts and then exhaling through your nostrils for four counts.

2. Positivity

Once your breathing is under control, the next skill is positivity. With a calm body, you can become aware of your thoughts and you can change them as necessary. Create a mantra for yourself, like the one we used at Unbeatable Mind: “…feeling good, looking good, I oughta be in Hollywood!”.

3. Visualization

With a calm mind and body that are focused on the positive, you can move onto the third skill: visualization and the use of imagery. Now you can focus your positive thoughts to lead you to victory. Create a clear vision of what that victory looks like, be as specific as possible and include smells, sights, sounds, and feelings. Make the visualization as rich as you possibly can.

4. Action

With the other three under your belt, ask yourself what is the smallest task you can take that will lead to the biggest opportunity for success? Then take that action, with your image of victory in mind. Mark says no plan survives contact with reality so you must have vision of victory. But right now with best information you have, take the simplest and most effective action step to lead you in that direction.

He explains each of those four skills in greater detail on today’s show, as well as why they need to be developed individually before you can effectively combine them all. He also gives an example of how to develop and implement these four skills.

Mark is one of our speakers for December’s Life on Fire event so he also shares what he will be speaking about from stage. Be sure to check out what he has in store for you on episode 209 of Life on Fire! 


Hey hey! Welcome to episode 208 of Life on Fire. Continuing from last week’s episode, today’s guest is here to share his experience of attending a Life on Fire event. Amateo Ra, a business coach for conscious entrepreneurs and spiritually-minded individuals, joins us to talk about how being in the “hot seat” helped him make that final leap to living in his full power and in his full potential.

On this episode, you’ll hear what actually happened during his hot seat moment on stage and the ripple effect that has had not just for his business, but for his clients’ businesses. Check out this episode to hear that ripple, and to find out how a Life on Fire event could change your life, your business and your clients’ businesses too.

In this episode you’ll hear:

  • A simple yet proven way to grow your authority and build your tribe.
  • What is the “hot seat” and why is it so effective?
  • How one verbal commitment led to over $250k in sales.
  • How do you know if you should attend a Life on Fire event?
  • And so much more!

Amateo Ra is a business coach for conscious entrepreneurs and spiritually-inspired individuals. He works with those who are looking to make a big impact and income in the world. He’s also a self-professed event junkie! He loves attending events.

So when the Life on Fire Facebook ads found their way across his path, Amateo was intrigued. He had the feeling it would be a great group of people, so he secured his ticket and made sure he was at the event. When he arrived, he found he knew tons of people in the room. In fact, he knew so many people it instantly felt like he was surrounded by family. And today, he remains in touch with many people he met there!

At one point during the event, Nick was talking about using a specific guest blogging strategy to grow your business. He was explaining how to utilize other people's blogs to get exposure, and build your authority and your tribe that way.

Amateo listened intently. He had done a phenomenal large-scale guest blogging strategy that hasn't been recreated since, so when his partner at the time told him to raise his hand, he did.

Nick had him come up on stage and Amateo shared on the mic about the articles had written and how they'd gotten shared on a multitude of sites. The shares went from 20,000 to 50,000 to 100,000, etc. A few of the articles even had over a million shares.

Plus, readership was generally 3-10x the amount of shares, so millions and millions of readers were seeing his articles. Amateo shared that one of the blog articles in particular built his email list by something like 8,000 people! It was a massive amount of exposure, and was all done organically.

Amateo shared his story, wanting to inspire and encourage others. When he was done, he sat down and Nick moved on to the next portion of the day: the hot seat.

As fate would have it, Amateo was on Nick’s list for the hot seat so Nick brought him back up to the stage! So he rejoined Nick on stage and magic ensued. Nick understood Amateo’s passion, mission and his approach to things as well as how he does things differently than others.

On that stage and in that moment, Nick inspired Amateo so much that Amateo made the commitment to produce a live event in six months. Amateo says he felt as though he was being called forth as a leader, he had no choice but to step up!

After the event, he knew he had to make good on his promise. He wasn’t going to let Nick down nor anyone else who had been in the room. He knew there was only one way and that was through the experience of doing the event, so less than six months later he had produced his first high end live event!

That event generated over $100k in income with just 25 attendees. Within another eight months, he held his second event which brought in over 60 people and over $150k in sales. In fact, that second live event is still continuing to generate sales today!

Since those events, his tribe has expanded, and he launched a business mastermind group. He’s also doing high end beautiful retreats around the country. On this episode, he shares that he feels like he is living his life purpose on the highest level that he could have imagined!

And it's continuing to grow in scale. He found his passion for live events and for helping to coach and support others in producing their own live events. He recently helped a client produce a live event with over 100 high-quality women entrepreneurs with world-renowned guest speakers. The experience generated over 100k in sales, mostly paid upfront.

Also on this show, Amateo explains who should attend this event. He says if you are feeling inspired to come or are intrigued even a tiny bit, you should just do it. You don't know what is going to happen if you do! It could be far beyond your imagination.

Allow Amateo to explain who you can expect to meet at a Life on Fire event, and why you should just get there on episode 208 of Life on Fire! 


Direct download: 208_The-Power-of-The-Hot-Seat-with-Amateo-Ra.mp3
Category:general -- posted at: 5:40am PDT

Hey hey! Welcome to episode 207 of Life on Fire. If you’ve ever wondered whether or not attending just one Life on Fire event could transform your life you’ll love today’s guests! Alycia’s and Randy’s lives were both radically changed because they went to a Life on Fire event.

On this edition of the show, you’ll hear both of them talk about why they attended their first event and why they have attended every event since then! You’ll also hear them share how they met, how Randy gave his life over to God at the second event, and the big surprise Randy gave Alycia at our most recent Life on Fire weekend.

In this episode you’ll hear:


  • How one click of a Facebook ad changed Randy's life. (1:40)
  • Why it's worth being at an event, from beginning to end. (2:30)
  • What kind of people are in attendance at Life on Fire events? (7:30)
  • The surprise one attendee planned for his girlfriend at a Life on Fire event. (8:15)
  • And so much more!

When Alycia first put down her deposit to attend her first Life on Fire event, she had no idea that one simple act would change her life forever. As fate would have it, she ended up moving to San Diego that very same weekend.

In the midst of the chaos of moving, she still decided to go. She missed the first two days but got there for the last day. She wanted a dose of positive energy and she knew she would find it at the event! Today she says that day was completely amazing, and totally worthwhile.

Randy was also in attendance for that event. Before the event he was telling his friends how much he wanted to find true love. He also wrote on his vision board that he wanted to surround himself with entrepreneurs and other people on a growth path of their own. Not long after he had done that, he saw a Facebook ad for Nick’s event. He clicked on it, signed up and attended.

On the last day of the event, Randy willed himself to attend! Not because he wasn’t loving it, he was, but because he had gone out to celebrate a friend’s birthday the night. He showed up late on that last day, but he was still there and ready for experience.

When he arrived, everyone was filing out for lunch so he went to the market in the hotel and grabbed some food. He sat down near Alycia and some people she was talking with. Eventually they all began to chat and decided to head out into the California sunshine for the remainder of lunch.

Soon Randy and Alycia were by themselves talking, they hit it off and exchanged information. They followed up after the event, and began dating.

Things really took off for them at the next two Life on Fire events. At the second weekend, Randy was moved to give his life over to God. He committed himself and his path to Jesus Christ during an optional portion of the final day.

Randy says everything changed from that moment on for him.

And it really changed for both of them at the third Life on Fire event! Randy, with my help, planned an incredible surprise for Alycia. You’ll have to check out today’s show to find out what it was, but I’ll give you a hint: she said yes!

You’ll also hear Alycia explain what to do to prepare for attending a Life on Fire event, so you can have the same transformative experience she and Randy have had. For all of that and more listen in to episode 207 of Life on Fire! 


Direct download: 207_How-The-Life-on-Fire-Event-Changed-Two-Lives.mp3
Category:general -- posted at: 5:27am PDT

Hey hey! Welcome to episode 206 of Life on Fire. If you were here for last week’s show you know we have a very special event coming up. If you missed that episode you can listen to the announcement right here.

Today, rather than hear me talk more about why you should join us, you’ll hear testimonials from past attendees on what they loved about the experience. You’ll hear from Chris and Trish, who can’t wait to start building their new lives and a host of others. Listen in to hear what they got out of being at our Life on Fire events, and how other people were transformed by a Life on Fire event.

In this episode you’ll hear:

  • What is the big, bold claim we are making with this event? (0:30)
  • What is the most expensive real estate on Earth? (4:10)
  • Why this is the place to shift anything in your life. (5:05)
  • How I’ve created the event I’ve always wanted to attend. (6:00)
  • And so much more!


We’re making a big, bold claim with our upcoming Life on Fire this December - we are going to transform your life when you attend! You will walk into our event having one way of being, one way of living your life and you will walk out having been transformed.

But rather than listen to me talk about why you should come, you’re going to listen to past attendees share what they got out of being a part of Life on Fire. You’ll hear directly from people about what shifted for them and who they were a result of showing up and playing full out a Life on Fire event, just like the one coming up in December.

For example, Chris and Trish talk about being Firestarters and how excited they are to start building their new lives together.

Jason shares how grateful he is for the person who gave him a ticket to attend, he hadn’t even planned on going but being there changed everything for him. He loved the speakers, the connections he made and the fantastic participants he became friends with.

Michaela is making her dreams come true after being at a Life on Fire event: she expanded her mind, her network, and her belief in herself. She recommends everyone come and everyone make friends like she did, now she knows she has people in her corner supporting her every step of the way.

Rob was blown away by the speakers he heard too; he only knew three of the people who were going to be on stage but those three and everyone else who spoke were fantastic. He learned something from all of them, and he learned a ton from his fellow attendees.

You’ll hear from a few others on episode 206, the main message you’re going to hear is if you want to shift anything in your life, from business to romance to finances, this is THE place to do it! If you want clarity around your vision and your life’s mission, this is THE place to find it! If you are a doer who wants to change, expand or improve your life, this is THE place to do it!

Listen in to episode 206 of Life on Fire to hear why now is the time to be an action-taker, grab your spot, and be one step closer to living your life on fire



Direct download: 206_Life-on-Fire-Event-Transformational-Testimonials.mp3
Category:general -- posted at: 5:53am PDT

Hey hey! Welcome to episode 205 of Life on Fire. This is a special episode dedicated to our upcoming Life on Fire event, and what it means for you. On December 1st, 2nd and 3rd of this year we are hosting a one-of-a-kind experience in San Diego.

This is your chance to experience the Life on Fire community, firsthand. On today’s show we’ll talk about what makes this event so unique and so transformative. Check out episode 205 and then share with your friends and family - and bring them with you to San Diego in December!

In this episode you’ll hear:

  • The goal of each Life on Fire event is what? (2:30)
  • Why you need a vision for your life, and how this event will help you create it. (3:00)
  • How to reignite your childhood dreams. (4:50)
  • What this event will do for your limiting financial beliefs. (6:00)
  • And so much more!


When we created this event, my wife Megan and I, we designed an event that would be exactly the kind of event we’d want to attend. Having invested thousands of dollars in our growth, both individually and as a married couple, we have been to many events over the years and have learned what really works as an attendee.

The kinds of events we’ve both been to have been everything from NLP to emotional intelligence to tons of marketing programs. What we’ve learned and what has worked for us is what we share with you.

For me personally, attending live events is what took me from failing at 11 different businesses to growing and selling a company in just two years. I created that breakthrough because I attended a weekend seminar, and that’s the kind of experience both Megan and I are committed to you having at our Life on Fire event. We want you to have breakthroughs and transform your life, and truly experience what it is like to live a life on fire!

Living a life on fire means all areas of your life are working, and you are happy in every aspect of life. Your finances are increased, your health is good, and you have faith or your spirituality at the center. And you have love at the core.

We help you create this with specific skills and techniques we teach you, techniques that create lasting change in your life. It's about creating the full and complete picture of your ideal life. It’s an event that is designed to literally transform your life - so you have more love, more money, better health and you’ll walk out playing at a bigger level!

People have left this event, quit their jobs in the next 30 days and gone on to create 5 and then 6-figure businesses…after never having made money in previous businesses. And they do so because we help them remove limiting beliefs, both in finances and other areas, and help them build a strategy to create lives they love.

We’re bringing in some of the best speakers we know: Joseph McClindon III who is Tony Robbins’ top speaker and a multi-million dollar business owner in his own right. As well as Commander Mark Divine, who was first in his Navy SEALs BUD class. This man will show you how to do 20x more than you thought possible - I know firsthand because he’s done it for me!

Our goal is always to make each event bigger and more transformational than the previous one. We want you to join us in living full out, and the first step to doing so is to come to our Life on Fire event in December. We are so excited to see you there!



Direct download: 205_Special-Event-Annoucement.mp3
Category:general -- posted at: 11:22am PDT

Hey hey! Welcome to episode 204 of Life on Fire. The power of vision and purpose is something we’ve talked about before but on today’s show I’m sharing one of my favorite client’s stories that really illustrates what happens when you embody your vision.

Tracy Sekhon is one of my favorite clients and her story will inspire you to go from pushing to make things happen in your life, to allowing yourself to be pulled forward by something bigger than you. Tracy has found her calling and is living it. Listen in and follow the technique outlined on episode 204 of Life on Fire and you can too!

In this episode you’ll hear:


  • What the 3 S's are and how they changed Tracy's life. (2:10)
  • How to find your personal stance: the questions to answer. (4:05)
  • Why fear is a normal response to finding your purpose! (6:35)
  • How to turn fear into motivation. (8:40)
  • The power of stepping forward in faith. (10:50)
  • And so much more!

When I first met Tracy she had signed up for one on one coaching at a Life on Fire event. She came to us because she wanted to grow her insurance brokerage; she’s very good at what she does and wanted to help even more people.

But as we sat down and I listened to her story, we dug into something even bigger and deeper than her brokerage. To do this, we started with my 3 S’s: story, stance then strategy. First, she shared her back story with me, then I helped her find her stance in the world and then we implemented a strategy to make that stance and vision a reality.

As she shared her background story, I could see the mission and drive she has in her life. And when she talked about her son and his autism diagnosis, her passion really shined through. She shared how his autism and his treatment became her greatest mission in life: she was determined to find a better way to treat and help him because she was unhappy with what was available to her as a mom.

Through her own research, legwork and determination, she created her own formula to treat her son and she radically changed his life for the better. His autism barely registered on the autistic-spectrum, something that rarely happens.

I could see how much fire and passion she had about helping autism so when we got into the second S of stance, I asked what makes her angry and what really ticks her off.

She quickly realized her stand is to make a difference in the lives of autistic children.

Next we talked about strategy. I asked her if she won $100 billion in the lottery what she would do with her life. I told her to assume she had traveled, given to different organizations, etc. I asked her what would light her up? What legacy would she want to build and leave behind?

Then it became crystal clear: she saw it! She knew she wanted to devote her life to beating autism, she wanted to build a treatment center. Her vision and purpose are one: to help as many people with autism as possible.

Like most people, Tracy became afraid when I asked her what would happen if she made that treatment center vision a reality. But with guidance, she declared publicly she would build her treatment center vision! Today is she has faith in her vision and takes the necessary steps as they unfold for her.

She also has written herself a letter of what it will feel like when the treatment is built and is a thriving center for people with autism. Every day she reads that letter to herself and it pulls her forward through her fears and into action.

If you want to feel that same clarity and that same pull towards your vision, I have created a free training for you that is linked below in the Resources section. Use it to find your purpose and vision, take action and turn your fear into motivation. Listen in to hear that and more on episode 204 of Life on Fire!


Direct download: 204_A-Powerful-Story-About-Vision.mp3
Category:general -- posted at: 6:19am PDT

Hey hey! Welcome to episode 203 of Life on Fire. Today it’s just you and me talking about the value of accountability and coaching in creating lasting, powerful results.

Recently I asked people to take a survey and share with me the top challenge or frustration that was holding them back from living their life on fire. And the #1 response was lack of action. Most people know what needs to be done, but they find reasons not to do it.

On this edition of Life on Fire, we’ll be exploring why accountability is the easiest way to get ourselves to take action and why having a coach is one of the best accountability tools you can have in your personal toolbox.

In this episode you’ll hear:


  • What is the pain vs pleasure Tony Robbins talks about?
  • Why it all comes back to motivation.
  • What is the shortcut to getting higher personal performance?
  • How to achieve 20x more than you think you can.
  • And so much more!

We all know what we need to do to make our goals a reality, but many of us find different ways to avoid doing what it takes. We find other busy work and at the end of the day, the week, the month or the year, we haven’t achieved our goals.

The one thing that changes all of that is accountability. Personally, accountability is one of the main reasons I have a coach, and why we offer coaching at Life On Fire. All of us are far more likely to go the extra mile and exceed what we believe to be our potential when we are performing for someone else.

Here’s a great story to illustrate my point, it’s how I learned this firsthand. I participated in Commander Mark Divine’s Navy SEALs experience. In that group setting, he proved to us that we will actually perform so we don't let others down and outperform what we believe we are capable of. He says we can go 20x past what we think is possible in a group setting!

At his event, called The Unbeatable Mind, we all arrived and dropped off our things in our barracks. I had no idea what to expect, and neither did the other guys there. When we went downstairs we were sprayed with hoses and told to do 50 push ups. If any of us faltered before we all reached 50, we would have to start over and keep going until we all did 50 together! 

There were 15 of us and I didn’t want to be the one who let everyone down. At that point in my health, I was recovering from knee surgery and could only do about 30 push ups on my own. But I was not going to be the guy who didn’t make it to 50!

Being in that group setting made me pull out more of my own potential, for the sake of the group. And that’s true for all of us: we are all more inclined to work harder and at a higher potential when it's for others and when we are accountable to someone else.

Having coached hundreds of people, I have seen this time and again. I have found that when people come to their coaching call and declare what they are doing they are more likely to do it. They don't want to let their coach down!

I’d encourage you to find a coach or someone you admire and ask if you can be accountability buddies for a month. Call each other at the same time every day and declare what you are doing for the day. That little piece of not letting someone else down will help you get so much more accomplished!

Tune in to episode 203 of Life on Fire then find yourself an accountability partner or join us for our 90 day sprint. Email my Life on Fire team to get more details - and get started living your life on fire!


Direct download: 203_Why-Accountability-and-Coaching-Create-Results.mp3
Category:general -- posted at: 5:26am PDT

Hey hey! Welcome to episode 202 of Life on Fire. Have you ever found yourself not taking action because you weren’t sure on your purpose or because you wanted more clarity? Our guest for today’s show, Calvin Wayman, was in that same boat. But Calvin did something that may seem counterintuitive: he decided to take action to create clarity.


On this edition of Life on Fire, Calvin explains how attending a Life on Fire event and participating in strategy sessions helped him see action was the key to clarity. He applied his unrelenting drive and energy to those actions, which gave him the clarity he had been so hungry for. Listen in to hear how taking action can help you find clarity too.


In this episode you’ll hear:


  • What door to door selling taught him about connecting. (2:10)
  • How he almost got thrown out of an event! (6:00)
  • Why action leads to clarity, and not always the other way around. (7:05)
  • How he built a successful social media business in less than 8 months. (8:20)
  • Why feeling like a fish out of water is normal when leveling up. (9:30)
  • And so much more!


Calvin was like many of us not long ago; he was working in a good job but a job he didn’t love. He wanted to have his own thing and one day he decided to take a giant leap in that direction: he quit his job.


He had no back up plan, nothing in the works but he did it anyway! As you might have guessed, Calvin is fearless with his actions. He is a great example of someone who runs through wall after wall to make his vision a reality, and he shares what some of those walls were on today’s episode.


After he quit, he was excited for about the first 24 hours! Then reality kicked in, as did fear and anxiety. He was living in Utah at the time with his family, but opted to take a job in southern California knocking on doors to sell solar.


Since he wasn’t sure what his passion was he decided to hone his skills while he figured it out. Door to door sales was a great way to do this because one of his mentors had once told him if he could sell door to door he could do anything!


While in southern California, he heard about Life on Fire and an upcoming LOF event. Calving had watched me interview Gary Vaynerchuk and also saw that John Lee Dumas was going to be attending. So Calvin signed up, and with his usual gusto, decided to get as much out of the event as he possibly could.


Being at that event didn’t help him get clarity around his purpose or passions, but it did help him get crystal clear about the lifestyle he wanted to live. He created a plan based around that lifestyle, and part of that plan including replacing his door to door sales income.


His next steps were to take action. Even though he was so uncomfortable following those steps, he did it. As we talk about on episode 202, this was key for Calvin and is key for you.

You're not always going to have clarity about what it is you want to do. But by taking action, you’ll bring greater clarity into your life.


So Calvin got on Periscope, got his first email opt-ins there and then took his Periscope knowledge to get on Huffington Post, and The Social Media Examiner.


Taking all of those steps helped him understand he loves fast-paced and cutting edge subjects, he loves things that are always changing. And what is more changeable and fast-paced then social media? Calvin chose to start a social media business. And even though no one knew him 8 months ago, today he’s running a thriving agency and publishing his first book, Fish Out of Water.


Listen in to this edition of Life on Fire to hear more about why he wrote this book, how it can help you, as well as his offer of a free social media audit!

Direct download: 202_How-to-Take-Action-to-Create-Clarity-with-Calvin-Wayman.mp3
Category:general -- posted at: 7:49am PDT

Hey hey! Welcome to episode 201 of Life on Fire. There are certain similarities in the journey of all entrepreneurs, no matter what industry they are in. Luke Nessler and Jeff Welsh are a great example of that.

On this show, Luke and Jeff talk about the origins of their digital marketing firm, Impakt Marketing. They explain why they got started, how they made the leap from local experts to working with national big names, and how they’ve overcome their biggest challenges. Listen in to hear their story, learn from their experiences and get closer to living your life on fire.

In this episode you’ll hear:


  • What was their original vision for their agency? (2:50)
  • Their intern strategy for lean growth, and how you can you use it. (4:15)
  • Why they’ve never needed to advertise to get more clients. (5:20)
  • What is the biggest challenge they've overcome? (8:05)
  • How did they almost double the attendance for MotoCross? (10:05)
  • And so much more!

Luke Nessler and Jeff Welsh are the co-founders of Impakt Marketing. The two met while working at a co-working space. They began to collaborate on projects for local agencies, until they realized they could work together for their own clients!

With that light bulb moment lighting the way, they took the leap to go out on their own. Today they have a crew of their own working for on large campaigns for nationwide brands. On payroll, they have 11 people including themselves. And on any given day there are a few interns working in-house as well, growing the office team to 16.

And those interns have been a key part of their strategy to grow in a lean, controlled and progressive way. Their offices are in a college town in West Virginia and they tapped into the local market of talented college students to help.

After asking one of their former professors to send over his best and brightest, Luke and Jeff took those interns under their wings. They taught them about the business and utilized the interns’ talents. Rather than the usual coffee runs and print job assignments, these interns gained valuable skills they could use as graduates.

And some of those interns have even stayed on staff. In fact, one of their best employees today started as an intern with them. Because of that, Impakt Marketing has a reputation on the West Virginia University campus as a great place to get an internship.

Impakt Marketing has also built a reputation with their clients. They’ve never had to do any advertising since they opened shop! Rather than advertise, they invest in relationships. They go to events and network, and build connections with people. That was the key to going from being a locally-focused agency to a firm that works with big name national brands with extensive campaigns.

Not wanting to rest on their laurels or neglect their roots, they’ve created an on-demand video product that helps small businesses do what Impakt does for their large clients. So the small companies that Impakt normally wouldn’t work with, still get the benefit of Impakt’s expertise, and Impakt gets an ongoing source of revenue.

To hear more about how and why they’ve created their launchpad program as well as how they doubled the attendance for one of their clients’ events, listen in to episode 201 of Life on Fire.


Hey hey! Welcome to episode 200 of Life on Fire. This is another special edition: straight from our private mastermind is the one and only Dr. Matt Hubbard. Dr. Matt is back to chat with us about one of the fastest ways to create your life on fire: your vision.

On this episode of Life on Fire, he shares techniques to discover and claim your vision and provides tools on how to maintain that vision and your purpose even when times get tough. I couldn’t think of anyone better to deliver this message than Dr. Matt so sit back, tune in and soak it up!


In this episode you’ll hear:

  • What are the guard rails in your life? (5:00)
  • Why core values make life so much easier. (12:00)
  • Your level of success will seldom exceed your level of what? (26:00)
  • What should you do if your vision hasn’t been realized yet? (36:35)
  • Why you must “weed” your mind every single day. (1:00:10)
  • And so much more!

On today’s show, Dr. Matt begins by explaining why you must know what your energy leaks are and you must address them when claiming your vision. Even if you are going for it and are on point to achieve your goals and your mission, those energy leaks will stop you or thwart you if you don’t address them along the way.

Once your foundation is in order and those leaks are properly addressed, there are typically problems with our internal state that may stop us from achieving our vision. For most of us seeing is believing, yet vision is defined as the art of seeing what is invisible to others.

We are all born with incredible imaginations and from those imaginations come our unique dreams, visions and callings. No one else has the same dream as we do, it’s ours from God. We shouldn’t expect anyone else to understand our dream or our vision because God gave it to us and us alone.

But without imagination, we stop looking at what is possible. We let other people’s opinions and beliefs stop us from envisioning all that could be. So we must invest in understanding and shifting our personal belief systems, doing so will give us the ability to embrace our vision.

Dr. Matt spells out a great exercise to help us embrace our unique vision on today’s show. Take a piece of paper and pen/pencil, set a timer for two minutes and then write down anything and everything you want in your life. Go ahead and do it, then come back.

Now look at how many things you have written down. Do you have less than 10? 10-20? Over 20? Over 30?

Dr. Matt compares your numbers to how well your plumbing is working. If you have less than 10 you (your vision and your mindset) are clogged. If you have over 10 but under 20, your drain is draining slowly. If you have over 20 and under 30, you are okay. If you have more than 30 you are living a life on fire!

This exercise is from one of Dr. Joe Dispenza’s books and is an exercise you should be doing regularly to help expand your imagination, your vision and mindset. It’s a tool to get unstuck.

You can help even more by buying Success magazine, a travel magazine and a great homes magazine. Using pictures is extremely powerful - images get to the subconscious, words do not! So find pictures that speak to what you want and create a vision board or put them up around your house where you will see them regularly.

In fact, you want to see these images every single day. As Dr. Matt explains in this episode, our minds are “slimed” every day and the weeds of negativity are constantly growing there. We’ve got to “unslime” ourselves and pull out the weeds on a daily basis.

Also on episode 200, he explains how to use a core value sheet to find out what really matters to you and why surrounding yourself with people who will call out your blind spots is incredibly important. He brings tremendous value on those topics and so much more - check it out on this edition of Life on Fire!



Direct download: 200_Creating-and-Sustaining-Your-Vision-with-Dr-Matt-Hubbard.mp3
Category:general -- posted at: 8:39am PDT

Hey hey! Welcome to episode 199 of Life on Fire. Fear and faith have something in common: they are both the belief in something you cannot see, hear or touch. And which one do most people choose? Fear. Which do you believe when you are faced with a challenge: faith or fear?

On this edition of Life on Fire, I’m sharing with you a recent talk I gave at my church about the importance of choosing faith over fear. Regardless of your religious beliefs, this conversation will stretch you and help you think…especially the next time life offers you a challenge and the opportunity to embrace faith, or give in to fear.

In this episode you’ll hear:


  • How and why I surrendered, and what happened as a result. (1:30)
  • What my knee surgery and recovery taught me about having faith over fear. (3:50)
  • Every challenge is a what? (5:05)
  • What experience has radically changed my life? (8:00)
  • Why embracing suffering can produce positive results. (8:20)
  • And so much more!

I’m so honored to bring this special show to you today. When my pastor asked me to speak at my church during the upcoming Sunday service, my immediate reaction was fear. I hadn’t ever done something like that before, how could I do it now?!

But then my faith kicked in, and I said I’m going to do this. And the result is what you’ll hear on this episode. I tell the story of my knee injury, surgery and recovery, and how I learned an invaluable lesson about having faith over fear.

You see, when my knee became injured I had just given myself over to God. Little did I know the tests that were immediately ahead of me! One Sunday I surrendered to follow the Holy Spirit, and not long after my knee gave out and I was told I would need surgery.

What I also didn’t know was that my insurance company had dropped my coverage, but had sent the letter to the wrong address. They had no trouble finding me to send me my bill, but they couldn’t mail me to tell me my coverage was gone!

But I chose to have faith, and I went ahead and hired the best surgeon to repair my knee and oversee my surgery. And even though I had the best surgeon, did all the physical therapy and exercises they told me to do…even though I did everything I was supposed to do, my knee wasn’t recovering.

They were telling me I’d never be able to do CrossFit again, may never be able to run the way I could prior to the surgery, things like that. Again I had to have faith, and I did. I decided to embrace my faith fully and started attending men’s prayer circle at 5am.

One morning at circle, a man shared how the group’s prayers had helped him heal his foot. My immediate response was “good for him, it won’t work for me.” But when I heard that thought I again knew I could give in to fear - the fear that I would pray for my knee and it still wouldn’t be healed - or I could have faith.

So I asked the man with the now-healed foot to pray for me. And I surrendered, gave myself over to the moment and allowed the Holy Spirit to work through me. It did. I went to CrossFit right after the men’s prayer circle and was able to squat again, something I hadn’t been able to do! In fact, I did the entire workout and my knee felt great. It was well and truly healed.

On episode 199, I share more about the power of faith over fear including the opportunity that lies within every challenge we face. Whatever your spiritual beliefs, this show is a great lesson in the power of faith over fear, and how having that faith can help you create your very own life on fire.


Direct download: 199_Faith-Over-Fear.mp3
Category:general -- posted at: 8:09am PDT

Hey hey! Welcome to episode 198 of Life on Fire. Since The Secret became a worldwide phenomena, most of us have created vision boards or at least have heard of them.

But if you’ve created a vision board only to have it not come true, there may be some crucial steps you haven’t taken.

On this show I’ll explain the key components of creating a vision board guaranteed to make your dreams a reality. I’ll also give you several examples from my own life highlighting how I’ve used these strategies to buy and sell a business by 30 and to meet and marry the woman of my dreams! Check it out on episode 198 of Life on Fire.

In this episode you’ll hear:


  • How can you reframe fearful thoughts? (3:45)
  • The role action plays in creating a vision board that works. (4:55)
  • What my tattoo will teach you about achieving your goals. (8:30)
  • Why are monthly incremental goals are so crucial? (13:35)
  • My letter describing my next vision: a real-life example for you to follow. (15:00)
  • And so much more!

When I was 28 years old, I was 50k in debt. I had had 11 business failures since deciding to be an entrepreneur at the age of 28. Everyone was doubting me, telling me to be more like my brother and get a “real” job, etc.

But one day my mom gave me a copy of The Secret, the book, and wrote I believe in you inside. For a split second all the fear, stress, and overwhelm, all melted away. In that split second I had the courage to believe in me too. So I read the book in one sitting, and it changed my life! It was exactly what I needed at the exact right moment.

The Secret showed me how my thoughts were creating exactly what was showing up in my life. What we think about we bring out, and I was bringing about more fear and stress with my thoughts.

After reading the book I felt inspired and decided I would sell a company in two years, by the time I was 30. Even thought I didn't have a business to build and sell at the time, that was my goal. So I created a vision board to help me visualize that goal over and over again.

But I didn’t stop with a vision board, I took even more action: I wrote a letter to myself. This letter was written as if I had already achieved the goals I created in my vision board. This is a key step after you create your vision board: write a letter to yourself as if your goals have come true and your vision board is now reality! 

The next key step is to break your vision down into monthly goals, and post them publicly on Facebook. That is exactly what I did after creating my vision board and writing a letter to myself.

And here’s what happened: even thought I didn’t have a business at the time my vision was to create one, build one and sell one before I was 30. So when I saw an advertisement for an Eben Pagan event, I went. At the event I was inspired to learn Facebook ads and help other business owners with their ads.

It didn’t take long for my business to take off, my Facebook marketing agency was growing like crazy. It was my first major career success, part of my vision had come true.

Now I had built and grown a business, the remaining piece of the puzzle was to sell it. It was two months from my 30th birthday when one of my clients offered to buy my business. They wanted more of my time and I said no, I wanted to stay diversified. So they offered to buy my agency.

I agreed and the sale of my business happened just before I turned 30; I had achieved my goals and my vision board had come true!

Now if you’re thinking this was just a fluke, listen in to hear how I used this same technique and set of steps to find and marry the woman of my dreams. Join me for episode 198 and be inspired to envision and create your life on fire too!


Direct download: 198_How-to-Make-a-Vision-Board-Guaranteed-to-Work.mp3
Category:general -- posted at: 5:54am PDT

Hey hey! Welcome to episode 197 of Life on Fire. Having coached over 2,000 people now I have found there is one critical component to creating their biggest vision and their most epic life on fire: clarity.

If you’ve ever felt stuck or felt like you had to fight for everything then today’s show is for you. When you have clarity and vision, everything in your life shifts. You are called into action, you have a fire in your belly to make things happen in a way you didn’t before. It is possible to be pulled by your vision, and not to push your way through life. Clarity makes that happen.

In this episode you’ll hear:


  • If you don't have a vision for your life, what happens? (1:15)
  • Your biggest mess is your biggest what? (4:20)
  • What are the things in your life that have formed your vision? (8:35)
  • Why what pisses you off will help you create your legacy. (9:50)
  • The exercise to help you craft your stance and define your movement. (10:25)
  • And so much more!

If you don’t have a vision for your life nothing great happens. Think about - all great, incredible leaders have had a vision that has called them into greatness. They didn’t just arrive there, they were called by something bigger than themselves. Each of us has that calling, and by taking the three steps outlined below you can find yours.

1. S is for Story.

With story think about what has happened in your life that has led to where you are today. What experiences, moments, events have happened that have shaped you? Think longer term then just the last year or two years.

I’ve coached over 2k people and I've walked many through this process. When I first say story people only think about the last year or two, but you want to go back throughout your entire life. What has happened to you in your life that has made you uniquely you? Go all the way back!

Revisit your entire life: take a piece of paper and write down the timeline of your life. You'll see the biggest challenges from your past. When you see them take note! Get excited - your biggest mess is your biggest message. On today’ show you’ll hear a real-life example of this from a client of mine, let his journey inspire and motivate you to do the same.

2. Stance: What do you stand for?

What is your stance in the world? What pisses you off? What do you want to change about the world? What movement are you creating?

And when you’re thinking about this think about it in terms of other people, in terms of your contribution and your legacy, and then answer the question what pisses you off! By finding out what bothers you you can find your movement and your passion for creating change.

3. Strategy.

This S is how you take your vision and make it a reality. You can't sit back and wish it to happen, that won’t work. Positive thinking and affirmations are important, but you have to get into tangible action. And when you have a vision for something bigger and greater in this world that will call you into action and help you create your strategy. Perhaps it’s writing books, or speaking at conferences, or hosting your own events, or something else. All of these are strategies you can use to bring your message into the world.

If the 3 S’s speak to you and you want to map them out for yourself join our Life Vision Challenge. You’ll be joining other people on the same quest as you are, and you’ll get support, accountability and partnership! Check out today’s episode and then join us as we bring your vision to life, and start creating your very own life on fire!


Direct download: 197_3StepstoCreateaVisionForYourLife.mp3
Category:general -- posted at: 9:09am PDT

Hey hey! Welcome to episode 196 of Life on Fire. Have you ever wondered how two people could learn the same thing and one could be super successful with it, and the other not? The difference maker is their vision or lack thereof in the not-successful person.

Today you’re going to find out exactly why vision is such a powerful way to create the life you want. And you’ll be learning it from one of my personal favorites and my dear friend, Dr. Dave Jackson. Dr. Dave is here to talk about the power of purpose, why goals alone don’t work and how to turbocharge your vision of your life.

In this episode you’ll hear:


  • The bigger the why the easier the what? (4:45)
  • What is pissionate? (19:05)
  • What is one strategy that will truly move you forward? (22:15)
  • How to get your spouse or significant other on board with your entrepreneurial vision. (36:20)
  • Why not to steal someone's struggles. (54:00)
  • And so much more!

Today Dr. Dave Jackson is an ultra-successful chiropractor helping other chiropractors build thriving practices, and saving thousands of lives in the process. But he went through tremendous challenges and obstacles to get where he is; as he says he has ETR: earned the right to speak and share his message.

The first major challenge he faced was at 16 years of age. He was hit head on by drunk driver and naturally, was put in the hospital. He broke his neck, and had permanent damage to his body. At the time he was a pro skateboarder but he was determined to become an orthopedic surgeon when he went to college. He had broken his arm 5 times during his skateboarding career and his orthopedic surgeon became his hero because he put Dave back together again each time.

However after he was hit by a drunk driver, his surgeon couldn’t fix him. No one could: not numerous surgeries, rehabs, drugs, etc. None of it worked. But Dave’s girlfriend at the time worked for a chiropractor.

However he was a typical kid: he didn’t believe chiropractors were “real doctors” and made fun of her employer. He called his girlfriend’s boss a “chiroquacker” and didn’t lend any credibility to the chiropractor industry.

But eventually he gave in to her continuous suggestions and he saw the chiropractor. As you might have guessed, he was better with one adjustment. He had feeling back in his fingers that were supposed to have permanent nerve damage. On that chiropractor’s table Dave decided he would pursue that career path and become a chiropractor himself.

So he earned his chiropractic education, and opened a practice. He proceeded to fail 9 times with 9 different practices. As he relays on this episode, he failed "hard core"! Two and a half years later, he took his diploma, threw it in the trash bin and lit it on fire! He traded his degree for wrenches and became a mechanic for the next six months.

Another turning point came after those six months however. Although he had no money, no confidence, no self-esteem but agreed to his first blind date. It would prove to be his last. He fell in love with his now-wife that night and they were married five months later. As he describes, they have been in an epic love affair for the last 26 years.

Dr. Dave took his commitment to his wife seriously and committed to succeeding as a chiropractor. On this episode he shares how a simple mindset shift changed everything for him and took him from broke, and numerous bankruptcies to a thriving, 7-figure practice. One day someone asked him what he does for a living. He responded by saying: “I am a chiropractor, I save lives through the power of chiropractic.”

And from that moment on everything shifted for him. He believed in those words, he believed they were true for him and that was all it took. After that everything he touched in his business turned to gold! That is the power of purpose and of living out your why.

On this episode, Dr. Dave explains how to think about purpose and vision, and why thinking about your vision differently may be the key. He also shares why it’s so important to have your purpose, vision and goals in alignment - and he shares a personal story of what happened to him when his were not. It is a powerful story he hasn’t shared more than a few times before today!

You’ll definitely want to hear the lesson he learned from that experience, as well as what he did to generate $128,000 in sales in one night (when he knew nothing about online marketing at the start). Finally he wraps up with an explanation of why a “to be list” is so much more important than a “to do” list.

Dr. Dave is a powerful example of what life can be like when your vision, purpose and goals are in alignment. Listen in and then take action on what you learned - leave a comment below with your top 3 values, values are a critical piece of living a life on fire.


Direct download: 196_How-to-Turbocharge-Your-Vision-with-Dr-Dave-Jackson.mp3
Category:general -- posted at: 3:40pm PDT

Hey hey! Welcome to episode 195 of Life on Fire. Today our extra special guest, Joseph McClendon III is back! He’s so great we wanted you to hear him for two weeks in a row.

In case you missed last week’s show Joseph is the top trainer and coach for Tony Robbins. He is also an international motivational speaker who has graced the stage in over 30 countries, while running 6 businesses that gross over 42 million in revenue. I first saw him at one of Tony's Unleash The Power Within events and through connections was able to bring him to a private group of 50 entrepreneurs.

On episode 195 of Life on Fire you’ll hear the second part of the talk he gave to that private group. Today he shares the top biggest mistakes most speaker make on stage; he shares what not to do and what to do so you can connect with your audience in the most impactful way possible. Whether or not you are a speaker or ever plan to speak on stage, today’s episode is valuable. It’ll help you learn the most effective ways to reach your target market and create the strongest bond of trust possible!

In this episode you’ll hear:


  • What is Kirlian photography and what does it have to do with you? (5:35)
  • What is the connect/disconnect model? (9:55)
  • Why motion is emotion. (14:50)
  • Who you are and how you define yourself speaks as loud or louder than what? (20:50)
  • What is a pattern interrupt and how do we use it to better ourselves? (30:45)
  • And so much more!

When you experience today’s episode you’ll see why Joseph is Tony’s top coach! He is a dynamic speaker and leader in his own right. So when he talks about the things most speakers do from stage that cost them dearly, you’ll want to pay attention. He outlines the following common mistakes speakers make from stage:

Not preparing well enough.

Joseph says most speakers don’t prepare themselves well enough before they get in front of their audience. They aren’t psychologically, personally and emotionally ready to give their very best to the group they are presenting to, and that costs them not only money in sales but the opportunity to create connection.

Not prepping the stage and the audience ahead of time.

Also most speakers don’t prep the stage and the audience before. This is about focusing positive energy and intention on them. As he explains Joseph says what you give your attention and intention to will expand and grow. He explains how this works on today’s episode including how engineers have proven this to be true!

Speaking and not presenting.

Put very simply this is about talking to an audience, versus connecting and enrolling the audience in a dynamic way. If you are only speaking to them you miss out on a chance to connect and enroll them into doing something.

Call to action.

And that is number 4: call to action. Often speakers don’t have a strong or clear call to action. A call to action is the only thing causes the audience to do something so be clear and present your call to action.

Be at your optimum.

Last but certainly not least is being at their optimum level. Many, many speakers miss this one but if you think about like this you won’t miss out again: your audience deserves you at your very best. And if you give it to them, they know it. Your very best and giving your all is what they connect with, and that is when they feel your passion and respond to you.

After Joseph shares what not to do from stage and where so many speakers are missing out, he shares what to do to create the most powerful relationship with your audience. On this episode you’ll hear him explain what predictive emotional impact learning is and why motion is intrinsically tied to emotion.

He also talks about why breath and breathing is so important. Often speakers forget to breath deeply when speaking because they are nervous. If we only take shallow breaths we cut off airflow to our nervous system and that stops us from thinking clearly. If we can’t think clearly we aren’t going to fully convey our message to the best of our abilities.

Listen in to episode 195 to hear all of that, plus why you must revisit your audience’s why over and over and over again. That’s just a sampling of what Joseph delivers on today’s show, tune in to hear more and then start implementing his teachings with your audience to live your best life on fire yet!


Hey hey! Welcome to episode 194 of Life on Fire. Today we have another special guest for you, Joseph McClendon III. Don’t know who he is? He’s the top trainer and coach for Tony Robbins. Joseph is also an international motivational speaker who has graced the stage in over 30 countries, while running 6 businesses that gross over 42 million in revenue.

I first saw him at one of Tony's Unleash The Power Within events and through connections was able to bring him to a private group of 50 entrepreneurs. On episode 194 of Life on Fire you’ll hear part one of the talk he gave. He dives into the power of impacting others with your unique voice, whether it’s the person who takes care of your dry cleaning or an audience of 50,000. This is a powerful episode so focus in on his message and let it change your life.

In this episode you’ll hear:


  • What was the turning point in Joseph's life, and what booked helped him? (12:50)
  • A species is defined by what? (26:30)
  • Is there a difference between presenting and speaking? (37:15)
  • What does your voice allow you to do? (38:50)
  • Why is knowing something only 10% of the equation? (41:10)
  • And so much more!

On this episode Joseph shares his back story and how one stranger’s gift of the book Think and Grow Rich changed the course of his life. Joseph goes into the full details, but to quickly summarize he had been beaten very badly by a group of men because he is African-American. That experience started a downward spiral that landed Joseph on the streets, homeless.

One day a stranger gave him the book Think and Grow Rich. Joseph had already decided his life was going to change, and he was determined to make that change no matter what. The book found him at the perfect time.

When he later tracked down the stranger who had given him the book, Joseph asked what he could do to repay the person. Their only request was that he dedicate his life to helping others, and paying it forward. Joseph took that request to heart and his journey to who he is today began. He went to college and learned neurolinguistics. In college he was taught his patients would need to work with him for 3-7 years before they were better.

That seemed like far too much time to Joseph so he set out on a quest to learn to help people faster; that's exactly what he learned how to do.

One of the ways he does so today is by helping people understand his organizing principles. There are two on today’s episode. The first principle is: any time you are interacting with one or more persons you have the unique privilege and opportunity to impact their lives for the greater good and help them.

Whether it's 1 person or 1000 people, or in person, or online, or in webinars, or from the stage, we always have the opportunity and the privilege to impact others' lives. And that is an awesome position to be in, especially as entrepreneurs and business owners. We have a message, a product or an opportunity to change others’ lives. And people are looking for what we have! People want to be helped, they want to be impacted.

This is true any time you interact with anyone: someone who parks your car, or attends your webinar, or hears you speak from stage.

What’s also true is that our own voices, our stories and our experiences become our tools, those things are how we stand out and how we can best make an impact. It’s also about how we use our voices - our enthusiasm and passion in conveying our messages.

Joseph makes a point of distinguishing between presenting and speaking. He defines speaking as the practice of impacting people with your words.

Presenting, on the other hand, is the art of empowering people with your words, your thoughts, your energy, your psychology and your physiology. And impacting them to the point that they take action and do something. Whatever it is you are presenting to them they bring it into fruition. You cause them to buy your products and do something.

Otherwise if you’re just speaking you're merely giving them words. With just words they will fall back on their programming. And this is where so many of us lose sales because most people’s programming when it comes to sales is ‘’m going to wait, or I’m not sure, or this person is trying to sell me something, etc. But if you present to people you help them move beyond these thoughts and programming and into action.

Also on this episode of Life on Fire you’ll hear Joseph’s second principle (and it’s a great one!) as well as what prosequences are versus consequences. Listen in to hear his empowering, and impactful message so you can create your own Life on Fire.



Hey hey! Welcome to episode 193 of Life on Fire. You’ve heard the saying: “You’re the sum of the 5 people you spend the most time with.” But what do you do if you want to change who those 5 people are? How do you find positive, support and encouraging people who are up to big things in the world like you are?

One place to find people like that is the Life on Fire movement. Rather than talk to you about the benefits, today’s show is a highlight reel direct from our members. You’ll hear from six different people about what they’ve gotten out of being part of the Life on Fire movement. From community to support to actually achieving goals they’ve set, each person has something to share about the contribution this community has made to their lives

In this episode you’ll hear:


  • Why Life on Fire is more than just a cool name!
  • How has this movement helped people be more productive?
  • The power of taking action with the support of others, and why it matters.
  • The larger your network, the larger your what?
  • And so much more!

To really find out what’s happening within the Life on Fire movement you’ll hear directly from people like Calvin Wayman. Calvin says Life on Fire has helped him find his gifts and find what he had to share with the world. According to him, the weekly calls are the tangible things that keep him in action. Those calls help him set goals, and keep commitments to himself: the weekly calls keep him accountable and in action!

Calvin says life on fire is more than just a cool name, it's a movement! It's people getting together and creating something bigger than themselves. It's a community coming together to create a life on fire and create something bigger than they would ever create on their own.

Idris has found the focus on action to be particularly helpful to him. He loves the training Life on Fire provides through calls and videos: “…you can put it into action in your life. If you want to be productive this will get you there!”

For Peter, he is grateful to be a part of like-minded people who are connecting, growing, evolving and having fun! He says the group impacts the world around them and as a result, they are able to generate change and wake people up.

He is “…grateful to have met Nick and Megan and the Life on Fire team, and to be a part of something bigger than myself." Peter recommends joining the Life on Fire movement If you’re wanting to connect with a community where you will feel support, and you want to grow and evolve as an individual.

Carlos joined for similar reasons. He wanted to be a part of like-minded entrepreneurs, but it's the community that keeps him coming back. He says, "The community of Life on Fire is really open and everyone is on that same journey. For me that connection with the people has been amazing." This group has helped him get down to the nitty-gritty of what needs to be done in his business and what he needs to learn in his industry.

Ben is another member of the Life on Fire movement who also raves about the connection and the network expansion the group provides. His investment in this group has been 10x by the return he's gotten! For him it's been about the connection, the people as well as the tools and resources he’s received by being a part of the group. And he has been using all of those pieces to build his network because Ben reminds us “…the larger your network the larger your net worth.”

Whether you’re looking to grow your network and your net worth like Ben, have more accountability and support like Calvin or simply be a part of a group committed to changing their world like Peter, you’ll get it out of the Life on Fire movement. Check out today’s episode for a few more testimonials, and then pop over to Life on Fire to join us!


Direct download: 193_Life-On-Fire-Movement-Stories.mp3
Category:general -- posted at: 9:58am PDT

Hey hey! Welcome to episode 192 of Life on Fire. Productivity is an essential piece of getting more out life, and creating your own life on fire. To help you become more productive, I’m offering a double your productivity challenge. And on this show I’ll be detailing the how and the why!

Specifically I’ll lay out the benefits of joining this challenge and how it will transform you and your life in 30 days. Listen in to also find out more about the tribe you’ll be a part of when you participate and the awesome incentives planned for you! 

In this episode you’ll hear:


  • What is one of the main benefits of this challenge? (1:20)
  • How participating will reframe your old, unrealized new year’s resolutions. (3:20)
  • Why does community matter to this challenge and to your productivity? (3:50)
  • How to get more done in 5 days than you normally would in 5 weeks! (7:00)
  • And so much more!

One of the reasons I’m doing this challenge to double your productivity is because I know if you are listening to this show or watching this podcast it’s because you want to get the most out of your life. You won’t settle for mediocrity, you want more and you’re willing to go after it.

In all the work I’ve done with entrepreneurs, business owners and employees, I’ve found that when we aren’t our most productive selves we feel drained. We feel stressed and unhappy. But when we can be in our zone more often and get more done, we naturally feel happier and more confident in every area of our lives (not just our work).

Another benefit to being more productive, in addition to being happier and more confident, is you will learn to communicate with yourself better. You’ll learn to motivate yourself to do what needs to be done, no matter what. You’ll find you get more done in less time; your relationships will be better because you have more time for them, more energy for them and more of your own happiness to share with them. Believe it or not you’ll also get more done in less time and make more money!

Now that you know the benefits, let’s look at what the challenge actually consists of. There will be  a one hour call every single week, a live call you can join. If you can’t make it to the live call there will be a recording of it. You’ll be able to hear the replay within 4 hours.

So to get the most out of this challenge you simply need to show up for the call every week for 30 days, either live or on the recording.

When you listen you’ll hear me share exactly how to double your productivity and live your life on fire. I will teach you our goal-setting method based on our very own proprietary technology. This is not the normal goal-setting you’ve been taught! This type of goal-setting helps you get clear on what you want, and then helps you go out and get it. This goal-setting helps you build the habit of knowing what you want with clarity and certainty and then going out and getting it.

You’ll also be participating in an amazing community of others dedicated to doubling their productivity. You’ll have support from people from all walks of life: athletes, entrepreneurs, sales professionals, etc.

And last but certainly not least are the perks! Just for joining you’ll receive a Life on Fire t-shirt, a car decal and a wristband. You’ll also get a Life on Fire perks card for discounts at participating retailers. And when you participate you’ll get raffle tickets for a chance to win awesome prizes, including a cruise!

As an added bonus we will take 10% of the gross revenue generated by this challenge and put it towards our Pay It Forward movement. As a group we will go out, on camera, and do random acts of kindness. Our mission is to help you live your life on fire, and to change our collective world.

So while you build the habit of doubling your productivity, being happier, and having more momentum in your life, you’ll also be giving back to your community, supporting others and having a chance to win great prizes! Listen in for more details on episode 192 of Life on Fire, and then join us.


Direct download: 192_Join-Our-Life-on-Fire-Movement.mp3
Category:general -- posted at: 8:44am PDT

Hey hey! Welcome to episode 191 of Life on Fire. Would you like to do twice as much in less time? Of course you would! And that’s exactly what today’s episode is devoted to: being more productive. I’ve picked the top 7 steps to doubling your productivity.

On this show you’ll find out what each step is, why it’s important and how to implement it. When you take action on these 7 steps not only will your productivity in your business and career improve so will the other areas of your life. So tune in and check out these 7 steps to double your productivity and reignite your life on fire.

In this episode you’ll hear:

  • Why you shouldn't check your email first thing in the morning. (1:00)
  • What is one of the fastest ways to drain your productivity and your spirit? (3:05)
  • What is Parkinson's Law and why is it important to know? (3:30)
  • What is the root of procrastination? (5:40)
  • Why taking more free time and not LESS is key to being more productive. (11:55).
  • And so much more!

In keeping with today’s theme of being more productive let’s not waste any time and jump right into the 7 steps, working backwards from 7.

7. Conquer your email.

Do you check your email first thing in the morning? Has it ever wrecked your morning or even the rest of your day when you have? Stop doing it! I have and it’s been a fantastic way to get more done and stay focused.

Now I only check email twice per day, and for most of us this is possible. Rather than checking in often set up an away message that says “In the spirit of giving 110% to my clients I will be checking my email twice per today at 10am and 4:30pm.”

You’ll be amazed at how much more productive and effective you are. It’ll also help you get down to Inbox Zero!

6. Batching.

Parkinson's law states that anything you do will take as much time as you allot it. So if you decide a presentation you have to make is going to take 3 months to create it will take you 3 months to create it.

If you decide it will take you a day it will take you a day!

So take your tasks and clump them together, this is called batching. Group together all of your tasks that are similar and do them in the same chunk of time. For example if you have to be on the phone with appointments do them back to back to back.

My schedule is set up this way: Monday is coaching calls all day. Tuesday is a team call and then copywriting, or other creative tasks. Wednesday I’m on coaching calls again and Thursday I make videos like this one!

Try batching, it’s what I’ve used to get more done in less time.

5. Make faster decisions.

If there is one thing that kills productivity it is making slow decisions. Often people get stuck because they are afraid of making the “wrong” decision. But in reality if you simply make a decision know that you have the control to make it the right one. Keeping that in mind practice making faster decisions, you won’t be making a wrong one.

To get started try this the next time you go to a restaurant: make your decision in less than a minute! Doing so will start to train your mind to make fast decisions.

4. Disable notifications.

Turn these off! All of those notifications tug on your brain. And then you’ll get wrapped up in either checking those notifications or thinking about them.

Instead turn off your notifications, even your text messages while you’re working. And then schedule time in your calendar to go on social media. It’ll give you more free time and more freedom!

3. Eating the frog.

This is a strategy I learned from Brian Tracy, but it’s not about actually eating a frog! All this phrase means is to do the hardest thing first, the thing that will make the biggest impact on your business. Go after it first thing in the morning, get it done and you’ll have more accomplished than if you procrastinated doing it.

Be a finisher!

2. Calendar everything.

The day I turned pro is when I started calendaring everything. And I mean everything: calendar when you’ll check you email, your social media, your frog-eating time, and your other tasks too.

When everything is on your calendar it makes it easier to get everything done. And because you'll know when you can schedule something it’ll be easier to make decisions, make commitments and find more free time for your life outside of your work.

You should even calendar that - calendar your free time. I know it’ll change a lot for you, it has for me!

1. Take more free time.

Speaking of free time the #1 tip to doubling your productivity is to take more of it.

That sounds counterintuitive right? But if you keep pushing and pushing at something, it doesn't make your more effective or productive…it only tires you out more.

Instead come back to that task or that issue when you are fresh mentally and physically because you can put your best efforts in and get more done in a fraction of the time. Think about the last time you went on vacation: what was it like before you went? You were super productive right? You were - because you wanted to enjoy your vacation.

So why not schedule fridays off if you’re an entrepreneur and can do that? Make sure your weekends are blocked off, whether or not you can take Fridays off too.

When you schedule your free time it changes everything: you will come back replenished and more productive as a result. Your tank will be fully again and you’ll be ready to tackle your work week head on.

So take this on as another challenge: take your work week and remove a part of it, replace it with something fun! Treat yourself and reward yourself with that free time: go to the beach, get a massage, etc.

The brand Life on Fire is about living your life, and that means being successful, being happy and enjoying your journey and loving your life.

These 7 steps are just the tip of the iceberg. To turn this into a habit join us on our double your productivity challenge: we have a big community and a tribe participating. These are all folks like you who want to be the best versions of themselves, they want to excel at their business and operate at the next level.

in this group challenge we're doing live training sessions. The sessions are designed to help you reprogram your mindset and how you think so by the end you are in the zone!

What happens is we will help you create a habit out of these productivity steps. This challenge will take place over 30 days, and offers group accountability as well as prizes and giveaways too! Throughout the process of this challenge you'll build the habit of doubling your productivity, being happier, having more progress and momentum in your life.

For the details on all of that and more check out episode 191 of Life on Fire


Direct download: 191_7-Steps-to-Doubling-Your-Productivity.mp3
Category:general -- posted at: 10:09am PDT

Hey hey! Welcome to episode 190 of Life on Fire. As an entrepreneur you know the meaning of hard work - but are you rewarding yourself for that hard work? Most entrepreneurs are not, and until recently I didn’t either.

On today’s show I’ll be talking about my recent reward: a Dodge Viper, and a recent Life on Fire list activity Megan and I did that was a memory we’ll cherish for the rest of our lives. When you watch this episode you’ll understand why I’m encouraging you to make rewards, hobbies and having fun a bigger priority in your life and why doing so is the fuel to refill your entrepreneurial tank. It’s all part of the fun of episode 190 of Life on Fire!

In this episode you’ll hear:


  • Buying a Dodge Viper was the reward for achieving what goal in my business?
  • Why having a Life on Fire list isn’t the same as a bucket list.
  • What’s the best way to refuel your entrepreneurial tank?
  • When do you grow the most?
  • And so much more!


Recently I had set a goal for the Life on Fire business of reaching $1 million in revenue. And I created the reward of buying a Dodge Viper when we hit that mark. Happily we reached it recently and my wife and I are now the proud owners of a Dodge Viper!

The reason I’m sharing that experience with you on today’s show is to highlight the importance of setting goals and rewarding yourself for achieving them. How often have you set a goal, or a milestone and then reached it - only to move on to the next thing? I’m sure you’ve done it, I certainly have. But I’ve learned it is important to refuel your own tank by rewarding yourself for achieving your goals.

And it’s equally important to create a life on fire list, it’s like a bucket list but not as morbid. With a life on fire list you aren’t checking things off your list before you die, you are checking things off your list as a part of embracing your life!

I’ll give you an example. My wife Megan and I recently took the Viper out to the race track for a weekend, it’s been on our life on fire list to do it.

We prepared for it - Megan practiced driving stick shift in a parking lot ahead of time - and then we went for it. We had a crazy first day on the track and had a blast. Even when we didn’t have a driving instructor with us like we thought we would, we still had fun. We raced on the regular track and also did some autocross on the second day. It was a blast!

In fact it was so much fun we think we’ve found a new hobby! We both work so hard but have made the commitment to take time to enjoy our lives fully. And that's why we have a life on fire list where we write down all the great things we want to do in our lifetimes.

A Dodge Viper and racing made the list because I have wanted a Dodge Viper since I was a child, and I’ve dreamt of being on a race track since I was a kid too! So I added both to my Life on Fire list, and set some goals to make those rewards from my list happen in.

Often it takes time to accumulate the cash to do things on your list, it did for us, so keep your rewards in your vision and go after your goals. When you work really hard you have to reward yourself, otherwise you feel like you are running on E. The reward is how you fill yourself up.

Now when we look at our Dodge Viper we can be so proud; there was so much blood sweat and tears that went into building LOF to get to the point of earning this car. And to have a weekend like this - our first weekend of racing - we will never forget this! We will remember it forever. Creating memories that will last a lifetime is what a life on fire list is all about.

So do the things that push you, do the things that scare you and get out of our comfort zone, that's what a life on fire is all about. When you're doing something outside of your comfort zone and doing something that scares you that's when growth happens - and that’s when you’re living a life on fire.

Check out all of that and more on episode 190 of Life on Fire.


Direct download: 190_ThePowerofRewards.mp3
Category:general -- posted at: 10:53am PDT

Hey hey! Welcome to episode 189 of Life on Fire. If you’ve watched or listened to an episode of the show before you know I’m a big proponent of attending events. You also know I walk my own talk which means I go to events as much as possible. One I recently attended is called Emerge and the focus of today’s show is my 3 biggest takeaways or “ah has” from the event.

On this episode we’ll talk about why you’re capable of more than you know, why who you spend time with has a significant impact on your life and why thinking like a kid again can be so beneficial to fully realizing all of your dreams.

In this episode you’ll hear:

  • Can you push yourself further than you think is possible? (1:50)
  • Who are you the average of? (3:15)
  • What in your life do you want that you aren’t asking for? (5:55)
  • Where are you settling, and how can you stop? (6:05)
  • And so much more!

Emerge the event was like a “mancation” with 700 other men; we were all competing in challenges, camping and doing other great stuff together. We had pull up challenges, bench press competitions and even a contest to see who could hold their breath the longest while keeping their head in ice water!

The first thing I learned from Emerge was that we are all capable of at least 10x more than we think we are. Take the ice water contest for example. With this contest there was a certain environment happening: the guys holding their breath could hear when others were bowing out, giving them extra incentive to stay in and push themselves to a whole new level.

And that’s exactly what happened: one guy pushed himself to staying under for 3 minutes and 56 seconds!

Another example of this was a guy on our team during the bench press competition. We could all physically see that his muscles had given out, but he pushed himself for another 5 reps past that point! He did so because of his environment: the encouragement, support and accountability around him helped him go farther than he could have by himself.

The second lesson I took away from Emerge is the importance of proximity and the people around you. In essence that means any time you can be around people who have the lifestyle you want or are the type of influencers you want to be, be around them and it will elevate you faster than you can on your own.

We’ve all heard we are the average of the five people we spend the most time with, and it’s true. This event was just another great reminder of that fact.

And the final takeaway from Emerge is the idea of thinking like a child. When kids are young they believe anything is possible, any dream, wish or hope they have can come true. They have no limits in their minds and they ask for anything and everything they want.

What would happen if you were to take that approach in your life? What if you dreamed big like you were a kid again and you asked for what you wanted, instead of settling for what you got? How would that change your life? What would be different, how would you be different? Start dreaming, start asking and stop settling - and you’ll be well on your way to truly living a life on fire.

Tune in for more details and more inspiration on episode 189 of Life on Fire! Thanks for being here and we’ll see you next week.


Direct download: 189_Top-3-Takeaways-from-Emerge.mp3
Category:general -- posted at: 5:11am PDT

Hey hey! Welcome to episode 188 of Life on Fire. Today we’re talking about what I learned from recently competing in a Tough Mudder competition. If you don’t know what a Tough Mudder is it is basically a 10-12 mile obstacle/mud course that you and your team run together.

Recently Megan and I participated and you’ll see footage of it on episode 188, thanks to our teammate Carlos’ GoPro footage! You’ll also hear the four biggest lessons I learned from competing. You’ll definitely want to hear those - especially a technique I share that you can use today to make your goals a reality (even if goal-setting hasn’t worked for you in the past).   

In this episode you’ll hear:

  • Why you have to let people in and ask for help. (2:35)
  • How our mental perception is often worse than reality. (4:50)
  • Are you capable of more than you think you are? (6:20)
  • What is the difference between a goal and a commitment? (8:05)
  • Why integrity matters so much, and how to keep it. (10:45)
  • And so much more!

Doing a Tough Mudder was on our Life on Fire list - something I encourage you to do too. Megan and I wrote out 100 things we want to do while living our life on fire, and then each month we do one of those things. We call this a life on fire list which is more positive and inspiring than a bucket list!

One of those things on our list was a Tough Mudder, and even though it lived up to its name I’m so glad we did it! Both Megan and I learned so much, and today’s episode is all about my four biggest personal takeaways.

4. Teamwork.

Number four is the importance of teamwork. In a Tough Mudder I went through crazy obstacles, obstacles that I never could have completed without the help of my team. There is no way a person can do this thing alone. Just like every aspect of life from career to health to your personal life, you can’t do it and it’s okay to ask for help.

The lesson here is don’t try to keep doing things by yourself, especially if you are running a business. Join a mastermind, get a team to support you and help you through the good and the bad.

3. Perception.

Coming in at the number 3 spot is perception. The perception I had before doing the Tough Mudder was that the electroshock therapy part of it would be terrible!

Based on the Tough Mudder video and my friend’s experience I had the perception that this part of the race would be just awful, but looking back now it wasn’t as bad as I expected it to be. And don’t you say the same about certain things you’ve done in your life now? Remember that the next time you are faced with a challenge - your perception is making it worse than it will be!

2. You are capable of 10x more than you think you are.

One of the purposes of the Tough Mudder is to show you this. When you are going through these crazy obstacles you have to dig deep to keep running. Once you’ve done this in the race you realize you can do more than you thought you could in the rest of your life: you can ask for that promotion, start that new business, etc.

1. Goal-setting.

And the number one takeaway from doing a Tough Mudder is goal-setting, specifically why making a commitment is different than setting a goal. Commitments have more power: think of marriage vows: do you make it a goal to stay true to your spouse or do you commit to it? You commit to it of course, it is more powerful.

A simple technique I used to achieve our goal of doing a Tough Mudder, and to make it a commitment, was to share it publicly. There’s no way I would’ve stuck to doing the Tough Mudder if I hadn’t done this!

I shared it with my Facebook community that I would do a Tough Mudder and I also shared the date by when I would do it. In the mean time I started to get in shape, started training for it.

As the date got closer I thought people would’ve forgotten about my commitment to competing in the race, so I considered not doing it. I have a lot of other things I could do with my Saturday, and some other fears started to creep in. But between Megan’s encouragement and my public commitment, I went for it and completed my goal of competing in a Tough Mudder.

I believe it’s important to honor your commitments like I did with the Tough Mudder, personally I would’ve lost the respect of many of my clients and my mastermind community. Instead I chose to stay in integrity and have congruence between my words and my actions.

The next time you are setting a goal use this technique: share it publicly and watch what happens to your results! You’ll begin to see goals differently too. So why not get what you want out of your own life on fire and share your commitments publicly? Listen to to episode 188 to hear all of that and more, then go share your goals with your Facebook community.


Direct download: 188_4-Takeaways-From-Doing-a-Tough-Mudder.mp3
Category:general -- posted at: 1:56pm PDT

Hey hey! Welcome to episode 187 of Life on Fire. Last week we brought you the top 7 proven strategies that six and seven figure business owners are using. Today’s episode those very same high income earners are sharing their 7 favorite resources that help them grow their audience and increase their bottom line.

This is from the same invite-only mastermind event hosted by my good friend and business coach Suzanne Evans. Again the only people you’ll be hearing from are those who are earning a minimum of 7-figures in their businesses. And the main focus of their businesses is events.

In this episode you’ll hear:


  • One resource that generated a $100k check. (4:30)
  • How opt-outs generate six figures for one business. (6:35)
  • What site creates 300,000 unique views? (8:20)
  • Is the Wingman Coaching team right for your business? (12:30)
  • A site to find the best credit card point deals for your business expenses. (17:30)
  • And so much more!


The first of the nine resources we’ll list here is Crowdfire. While you may have heard of Crowdfire you may not be using it the way this entrepreneur does. He calls it “stupid simple”! Here’s what he does: when someone follows you on twitter Crowdfire sends them a direct message.

In that direct message you can customize it, and his messages all say: “Hi what kind of business do you have? I have a show available every Thursday on iTunes.”

Nearly all of his followers will reply, and as a result he has seen a 20% opt-in conversion rate! He has never see anything like from Twitter before. He recommends using Crowdfire and then have your assistant go back and direct message the person to see if it can lead to something more.

Another interesting resource recommended is an opt-out page. You might think why in the world would an opt-out page do anything for someone’s business? Because he cleverly created an apology video which is on that page. He has also listed resources the person opting out might find useful, they are all affiliate links. From those links alone he makes six figures!

The third resource offered up is The man who owns says he gets 300k unique visitors a month from content on Zergnet. They post content related to their event for a reasonable fee and that content brings people to their site, and eventually to their events.

The fourth resource we’ll list here is This is a resource we use at Life on Fire, and here’s how it works: go to the site and enter a keyword. The site then pulls up all the related posts that have the most likes and shares on social media. With that information under your belt you can curate content that is proven to be viral.

And you can use that information to create content too; when you know what topics have gone viral you can base your own content on that and increase your traffic.

Fifth is another resource we use at Life on Fire and it’s called This is a tool to manage all your social media. With Agora Pulse all of your updates, comments, notifications are in one dashboard. And it’s far more sophisticated than hootsuite or the like.

To make the most of your social media hire one person and train them on Agora Pulse. Their only job is to get to inbox zero! They don't have to scour all of your platforms, they do it all from Agora Pulse’s dashboard.

Sixth is a site devoted to helping you find credit card loopholes. For example if you spend a lot with Facebook ads consider getting the Citibank double cash back card. The man who shared this bit of advice buys a new piece of real estate every 8 months with the cash back money he generates from his Facebook spending when he uses his Citibank double cash back card!

He also recommends negotiating credit card points into your event contracts. He does so now and scoops up another 100k-200k points every time he signs a contract for an event!

The seventh resource we will touch on is from the same man. He recommends using a particular type of font, Courier, when emailing your list to ask them a question. He swears this works better than anything else he’s tried, but only if you are aiming at the 30-60 year old crowd.

If you are then use Courier font to make the question you ask standout from the rest of your email. When you do there should be a significant increase in your conversations. He says it seems to work so well because it strikes a chord of nostalgia in that particular age group. It reminds people of typewritten letters from their younger days.

But again he only uses it for questions, and when he does he gets a ton of responses. Typically about 750 people write him back when he asks questions using the Courier font, so keep that in mind if you want to boost your response rate from your audience.

Those are just 7 of the resources these top performers recommend, there are plenty more on today’s show! So tune in to hear the rest on episode 187 of Life on Fire.


Direct download: 187_7-Proven-Resources-to-10X-Your-Business.mp3
Category:general -- posted at: 11:45am PDT

Hey hey! Welcome to episode 186 of Life on Fire. One thing all entrepreneurs do is look for ways to grow their business. What if you could find seven strategies that 7-figure earners have used to 10x their business? In today’s episode that’s exactly what you will hear!

My good friend is business coach Suzanne Evans and she recently hosted an invite-only mastermind event. The people at this event had to be earning a minimum of 7-figures in their businesses with events as their primary focus.

While at the event attendees were seated in groups and each group had to choose the best strategy from their participants. The chosen strategy was shared with the entire audience and you’ll hear seven of those on this episode. You’ll hear everything from teleseminars to beta testing to bring a friend contests, and each strategy is explained in detail.  

In this episode you’ll hear:


  • What simple technique has generated $25 million in sales? (4:10)
  • How to avoid cancellations and chargebacks from your clients. (5:10)
  • Should you open your event with an offer? (8:30)
  • Why running a beta version of any program or service makes you successful in the long run. (10:20)
  • How to successfully run a "bring a friend" contest. (12:05)
  • And so much more!

The first technique we’ll cover is the teleseminar. This group used a teleseminar as a way to introduce people to their live events. They kept the strategy simple: 5 days with 2 hours of content a day for a flat fee of $500.

This gives people a preview of what the live event will be like without requiring much effort on the part of the participant; they simply have to pick up the phone from the comfort of their home. The people who used this strategy believe that is one of the reasons it works: it is simple, easy and uncomplicated.

Using this method they estimate they have generated $25 million in sales! They also don’t have cancellations or chargebacks, and their upgrade percentages are much higher than they were when using Skype.

Another strategy discussed today is when to make the offer during your event. One group voted this strategy as the best from their table: open your event with the offer! Sound crazy? Maybe, but it worked.

Although she didn’t give specifics, the woman behind this idea said their company had their highest conversions ever when they opened the event with their sales offer. They also had their highest caliber group of people ever. And this group signed up, committed and gave deposits during the event.

She attributes the success of opening with an offer to several things: it takes the pressure off because the offer has been made (and people aren’t wondering when it’s coming like they would normally). Also everyone feels they can be authentic, they could have genuine conversations because the proverbial cat was out of the bag. It created an environment of authenticity and connection, and that in turn created more sales from people who genuinely wanted to participate.

Another intriguing strategy discussed is the beta test. In essence a beta test is a trial run of a new product or service you want to offer. In exchange for your participants’ feedback and involvement in the testing of your product or service, they pay a reduced fee for whatever it is you are selling.

The beauty of the beta testing is you are expected to screw up! Your audience doesn’t expect everything to work perfectly, and they are expected to let you know when it doesn’t. You learn what works, what doesn’t and what could be improved. They gain valuable lessons and information, at a reduced rate.

Very important is the fact that you also gain case studies, cash and curriculum. Once you run the beta test you have case studies for your live event. You should generate cash from the sales of the beta test, cash you can put into your live events. You also have a buttoned up curriculum that has proven to be successful when your case studies used it. Those 3 Cs: case studies, cash and curriculum, are the basis for a solid live event.

In addition to those three strategies there are four more on episode 186. Get ready to take some notes, take action on these proven techniques and start truly living your life on fire.


Direct download: 186_7-Proven-Strategies-to-10X-Your-Business.mp3
Category:general -- posted at: 1:19pm PDT

Hey hey! Welcome to episode 185 of Life on Fire.Whether you’re climbing the corporate ladder or creating your ownbusiness there are 5 ways you can unlock your own freedom, andtoday I’m talking about each of them.

The five ways are knowledge, purpose, relentlessaction, networking up and utilizing a coach. In this episode I’llexplain what each component means and why they are critical tocreating and sustaining your long-term success. These apply toeveryone from 9 to 5 workers to CEOs to solopreneurs.


In this episode you’ll hear:

  • Why purpose is important.(2:50)
  • How your biggest messes can lead to yourbiggest messages. (5:05)
  • Why proximity is important to your success.(9:10)
  • A strategy I used effectively to work withDaymond John! (9:45)
  • Why a coach is so critical to creating alife on fire. (13:05)
  • And so much more!


5. Knowledge.

We’ll work our way down from five and start withknowledge. If you want more freedom you need to have knowledge: totruly develop yourself, your business and the best version of youyou’ve got to know how to do that and that comes fromknowledge.

There are a few ways to acquire knowledge, booksbeing the obvious one. Whether you listen to the audio book and orread the hard copy, books are a great way to learn more. A goodpractice to have is to get up every morning, do some sort ofmovement (like walking, running, hiking, etc) and listen to a bookat the same time. 

Another way to increase your knowledge is to go toevents. If there is something in particular you want to learn aboutfind out when there will be a conference on it and get there.Chances are the very best in the industry will be at the event andyou can learn from them, and network with them.

4. Purpose.

Fourth on this list to unlocking your freedom ispurpose. If you don’t have a strong why behind you then wheneveryou achieve whatever you have set out to do, that achievement won’tfeel as fulfilling. If your purpose is big enough it will pull youthrough the difficult times and will make you want to jump out ofbed in the morning!

A great way to discover your purpose is to do anexercise I call the 3 Ss: story, stance and strategy. Write outyour story in a timeline format: map out the big milestones of yourlife and take a step back. You’ll see the dots and connect themwhen you do this.

Then think of your stance: what really fires you upor makes you angry? That is what you are passionate about and willbe what you create your movement around.

Finally is strategy and that simply consists ofputting your story and your stance into action.

3. Relentless action.

Work your face off! Not literally of course but puteverything you have into your efforts. Personally I spent most ofmy 20s sacrificing everything else for my business: relationships,friendships, family, even God…I put it all second to my business.So today I work my face off but only during certain hours, I keep astrict schedule and I adhere to it. But during those hours I takerelentless action to achieve what I want, and I recommend the sameapproach to you.

2. Networking up.

When you’re at a networking event be sure you arenetworking up. And what I mean by this is find out who the topinfluencers are in your market. Now create a strategy to connectwith them by adding value to their lives.

More than likely the influencers you want to connectwith are very busy, so if you want to build a relationship withthem the best way to do this is to give to them. Always startrelationships with giving as your top priority. Ask yourself howyou can gain their wisdom and still give back.

Find a way to make their lives easier because themore successful someone is the higher the chances are that they areoverwhelmed! So remember to give first and add value to theirlives.

1. Get a coach.

And finally the top way to unlock your own freedom isto get a coach. I always recommend this whether or not someonechooses to get coaching through Life on Fire because when I hiredmy first coach at 30 it changed everything for me!

You can go it alone but it will be so much harder andtake so much longer if you do. And don’t let lack of money stopyou. If you don't have the cash flow what can you do to get closeto them and learn from them? Can you work for them? Volunteer attheir events? All of these are great ways to learn and grow fromtheir knowledge.

All five of these pieces are critical to success:knowledge, purpose, relentless action, networking up and getting acoach. When you listen to episode 185 you’ll dig into each one soyou can start implementing them in your life. Doing so will helpyou be well on your way to creating your life on fire!



Direct download: 185_5-Ways-to-Unluck-Your-Freedom.mp3
Category:general -- posted at: 10:14am PDT

Megan and I have been wanting to pay it forward to the media team at C3 church for months and months.  The media team works incredibly long hours and they are responsible for creating all of the video production and design that makes the experience at C3 Church so incredible.
We figured that there’s no better way to pay it forward than to do it on camera Pay it Forward Friday style!
So here’s the plan…
We purchased the brand new Phantom 4 Drone along with an extra battery and sweet backpack.  From there, we also decided to get a silver metal briefcase to stuff with money of course lol.
Next step is that we had to figure out how we could surprise them with it.  So we got Pastor Jon Heinrich’s involved.  He reached out to them and told them that Nick, Megan, and Life on Fire will be shooting a behind the scenes documentary.  This would give us a reason to be in on the media team’s weekly production meeting.
From there, we then needed to come up with a reason to bring in a package. 
Of course we called Michael O’Neal from to come join us dressed up as a UPS man, with hat and all :).
The stage was set and I think we pulled it off nicely.
The best part of paying it forward is not actually the feeling and happiness that comes from the act of giving…the best part is knowing that the receiver will actually pay it forward in the future.  
I love imagining what they will be doing to pay it forward to others in the future.
It’s the ripple effect that we love and why we do this.
So, how about you!?  I’d love for you to share something that you’ve done to pay it forward OR any ideas that you have to go out and pay it forward.
Direct download: 184_Surprise-Drone-Attack.mp3
Category:general -- posted at: 10:44am PDT

Hey hey! Welcome to episode 183 of Life on Fire.  For this episode we’re doing something special and something different - we are going behind the scenes of someone else’s event! The someone else is Tai Lopez, a truly successful entrepreneur who is a friend and has given so much to me and the Life on Fire movement.

You’ll see what happens before and during this sold-out event: including several of the talks I gave his group and a private lunch for Life on Fire supporters who were at Tai’s event. It’s a fun and informative look at what goes on behind the scenes, and where I’m taking Life on Fire next.  

In this episode you’ll hear:


  • How to grow your audience and attendance at your own events. (2:45)
  • What's the biggest obstacle most entrepreneurs face? (3:35)
  • Why having a big why is vital. (4:25)
  • How to get into state, and what that means. (9:45)
  • What does courage actually mean? (9:50)
  • And so much more!

In the first segment of today’s episode you’ll join me as I prepare to speak to Tai’s group and share why it’s so valuable to connect with other people’s audiences. I’m always intent on growing my audience, and growing the attendance at Life on Fire events so tapping into someone else’s audience is a great way to share my message, bring more people into the Life on Fire fold and touch even more lives.

But the most important reason for speaking to Tai’s group is I wanted to give back to him. Tai has always been a great support for me and what I’m doing with the Life on Fire movement so I wanted to help him and help his community.

I shared with them why having a big why is so important, how it calls you to jump out of bed in the morning rather than grinding through your day just to get it over with. Being passionate about what you do is vital to success in your business, and in the rest of your life.

If you’re wanting to find out what you’re that passionate about ask yourself what you would if you had $100 million in the bank. If you had that money and you had traveled, and given back in whatever ways you desire to give back, and had taken care of all the loved ones you wanted to take care of what would you do? Who would you serve and how would you serve them? What would you do with your days?

Answering those questions is how you find your mission, your movement and start building your Life on Fire.

After I spoke to Tai’s group I held a private lunch for Life on Fire followers who were in attendance. I wanted to get them all together to talk about my vision for the Life on Fire movement, and share with them something I’m doing that I have wanted to do since starting this business - but have been afraid to do before now! You’ll have to listen in to find out what that is, it’s exciting and I’m pumped to do it now!

After lunch and after Tai spoke to his group I wrapped up the day with a discussion on how to get into state, and why it’s important to do so often. When’s the last time you thought about your most courageous moment in your life? Now when’s the last time you worried about money? Or about your health, or a loved one?

Why do most of us spend so much time worrying about things, and listening to negative thoughts, and so little time focused on the positive things in our lives? You can turn that around by thinking of your most courageous moment and writing it down.

Really get into the details of it, feel the feelings you felt and remember what you saw, heard and even smelled in that moment. Write it all out and think about that every single day. Let that become your touchstone when things get difficult, go back to that courageous moment when you find yourself spiraling down into negative thoughts and pull yourself out of it. Get your mind and your body back to that moment of courage and embrace it. Doing so helps you be present and live full out every day, and start living your life on fire!


Direct download: 183_Behind-the-Scenes-at-a-Tai-Lopez-event.mp3
Category:general -- posted at: 10:40am PDT

Hey hey! Welcome to a bonus edition of Life on Fire. Our guest from episode 182, Jenn Beninger, has such a compelling personal story I had to bring her back to share it with you.

If you’ve ever felt like you were wandering around your life like a lost puppy you’ll relate to Jenn. On today’s show we talk about how she went from being that lost puppy to living a life on fire, and what that life on fire looks like for her now.

In this episode you’ll hear:


  • When did Jenn’s life shift? (3:20)
  • Why negative thoughts pop up when we’re up to big things. (4:45)
  • Why we used the phrase “Bye Felicia!” to help Jenn, and how it will help you too. (6:55)
  • How Jenn made 3 calls and landed 2 clients! (9:35)
  • And so much more!

Jenn has been self-employed for quite awhile. She started her first business back in 1997, it was a wedding consultant business. While she was successful at it for many years she also felt like she was lacking purpose, there was something more for her beyond what she was doing.

Life has a way of stepping in and it did not long ago: her business fell apart and Jenn began to wander like a “lost puppy” (her words!). The wandering went on for a good six months til Jenn attended an event where I was speaking, an event she felt she absolutely had to attend.

Prior to the event we hadn’t met; in fact she hadn’t heard of me or my company before I was on stage that day. But after I shared my story she felt compelled to introduce herself. We talked a bit and I gave her my card, she promised to get in touch but never did.

Something about about her and our conversation stuck with me so when I didn’t hear from her I reached out to a mutual friend and asked for him to connect us. Even though he thought it was weird he did!

After talking with Jenn I suggested she take part in one of my coaching programs. She was reluctant to make the financial investment, her business had gone under after all so I suggested we do a VIP day together. I promised her if she didn’t get a breakthrough and didn’t have an incredibly transformative experience from the VIP day I’d give her her money back.

She took me up on it and came to San Diego. After a lot of avoidance on her part we came up with her passion and purpose: she loves video and helping people spread their message with video so she is now a YouTube marketing expert.

Since that day she’s started an entirely new company with more passion and more purpose then she’s had before. In less than a year since that fateful VIP day she has built a thriving company serving other successful entrepreneurs with done-for-you services and products. She’s raised her health game as well, dropping 30 pounds! Her business, her health, her family and her life are all a reflection of finding her true passion and purpose.

On today’s show we talk about how she broke through her negative thought patterns to create a truly amazing life on fire! Have a listen for all of that and more on this bonus episode of Life on Fire.


Direct download: BONUS-From-Wandering-Puppy-to-Living-a-Life-on-Fire-with-Jenn-Beninger.mp3
Category:general -- posted at: 8:25pm PDT

Hey hey! Welcome to episode 182 of Life on Fire. If you want to get more leads for your business and reach more people you have to know how to effectively market yourself. And one of the hottest ways to do that is YouTube advertising.

On this edition of Life on Fire I’ve brought YouTube advertising expert Jenn Beninger on to talk about the 5 ways to optimize YouTube advertising and grow your leads, your audience and your business.

In this episode you’ll hear:


  • What are the 3 ways to research keywords? (2:00)
  • What is an in-stream ad and when should you use it? (4:15)
  • Jenn shares a super secret tip just for you! (6:50)
  • How to read your viewership numbers, and why it’s important. (8:00)
  • What are specific ways to make an authentic video? (11:00)
  • And so much more!

Jenn is one of the best and brightest I know when it comes to YouTube marketing. She knows the ins and outs of making these types of ads work for you, and today she breaks down her top 5 tips to doing so.

1. Research your keywords.

When people are looking for something online they typically type in the words “how to” followed by the word or phrase they are searching for. People do this on Google and  on YouTube. If you know what word or phrases they are searching for you you’ll then know how to reach them.

Jenn gives three specific ways to find those keywords using Google analytics, and YouTube. She also explains how many searches and views you should be looking for too.

2. Choose the type of ad you’re going to run.

Now that you have your keywords and your video ready you will decide if you should run an in-stream ad. A good rule of thumb to follow is if you have a great video simply create a 15 to 30 second intro for the video and run an ad with that. Jenn says doing so and using an in-stream ad will give you the most bang for your buck!

3. Connect all of your accounts.

You want all of your accounts to be connected so you know what works and what doesn’t with your ads. To do this go to and get your unique code. Then take that code and put it in your Adwords account.  Next make sure your YouTube channel is connected and your web site too.

It’s important to do this because you have to know where your people on youtube are coming from so you can be sure you reach more of them.

And Jenn’s super secret tip she shares is this: go under Adwords and in the tools section find the button that says conversion pixel. Next create the pixel and add it to your thank you page (or ask your web person to do it for you). Now you can track dollar for cent what is happening on your youtube channel!

4. Read your numbers.

Now that you are up and running with your ads pay attention to who is watching. You can do this by looking at your Adwords account and paying attention to your demographics.


If your ads are running to 18-24 year olds but they are not watching your ads and your market is 30-45 year olds, turn off the ads for the 18-24 year old group. If a group isn’t in your target market and they aren’t watching the ads turn off the ads! Save yourself money and target the people who are watching and are the people you want to reach.

5. Create real, authentic videos.

All the effort and planning in the world won’t do you any good if the videos you make aren’t really you. If you get in front of the camera and are trying to be someone else you won’t connect with your audience. So don’t make videos based on what you think other people want to hear about or subjects that seem popular at the moment - make videos that reflect who you are, what you stand for and what you are giving to the world.

On today’s show Jenn also explains why you don’t have to be perfect on camera to create a great, compelling video. She is a fountain of knowledge on what works and what doesn’t when it comes to YouTube advertising. Get ready to dive deep and take some notes on episode 182 of Life on Fire!


Direct download: 182_5-Tips-to-Optimize-YouTube-Advertising-with-Jenn-Beninger.mp3
Category:general -- posted at: 9:57am PDT

Hey hey! Welcome to episode 181 of Life on Fire. One of the most popular mediums today is live streaming video, and because it’s so popular there are plenty of myths attached to it! Here to help you overcome these fallacies and fully capitalize on this simple yet effective business technique is Mike Koenigs.

On today’s show Mike talks about his background, his everywhere-now-system and his tips for making the most of live video streams and webcasting. Whether you are new to the Internet marketplace or a seasoned pro he has great ideas that your business will benefit from. Listen in to hear all of that and more on this episode of Life on Fire.

In this episode you’ll hear:

  • Why you should get wealthy with a purpose. (6:05)
  • How he produced a book in 4 days. (20:50)
  • What's on the other side of fear? (32:35)
  • How Mike helped John Assaraf generated 14k leads a week. (34:55)
  • Why focusing on high quality, high value will change your business. (44:25)
  • And so much more!

Mike Koenigs visited with us last on episode 158 where he shared the 3 commandments of webcasting, if you want to listen to that check the Resources section below. He covers a ton of great info on this same topic in that show, but something we didn’t talk about much was his background.

Mike was raised in Eagle Lake, Minnesota - and yes you may hear his accent slip out from time to time! Because he’s been unemployable nearly his entire life he’s been an entrepreneur since the beginning. The turning point for him came when he was running a marketing agency called Digital Cafe. Business had slowed down and he was paying his employees with credit cards, and buying food for himself with his gas card.

Around that time he heard about Tony Robbins, and was intrigued. One evening when Mike came home from work he found a new credit card in his mailbox with an $8500 credit limit. He brought his mail inside, turned on the television and there was Tony Robbins. Mike ordered the program Tony was selling, and began listening to it as soon as it arrived.

Not long into it Mike was hooked: he knew Tony and Tony’s work could help him with his business. Mike picked up the phone and called to sign up for all of Tony’s programs. That was his turning point. In six months’ time and with a lot energy and sweat equity Mike bailed out his company and was on his way. From that experience he learned the value of investing in himself, and he had the results to show it.

Mike shares the wisdom he learned on that journey on today’s show along with the most common webcasting myths, and why they are just myths.

1. The first myth is no traffic or list.

Even if you don’t have an audience or a list you can find people by putting your webcast on various sites, and they’ll promote it for you. There’s a full list of Mike’s suggested sites in the Resources section below, but a few of them are and

2. You don’t like the way you look on camera.

There is a very simple remedy for this: Mike says you should get over it! And that perfect people don’t sell as much as interesting-looking people; less than perfect sells more than perfect so stop worrying about it so much and get on with your webcast.

3. You’re not an expert or an authority.

There’s another simple solution to this: interview experts. You build your own credibility by interviewing other experts for your show, and sharing that person’s knowledge with your audience.

4. You are not technically-inclined and don’t have a studio or access to one.

Mike spells out exactly what gear you need to get started, and it is what most of us already have or can easily buy and use! You don’t need technical savvy to know how to create a webcast, anyone can do it.

5. You are not good at marketing or copywriting.

Again another misconception: you don’t have to be, you just have to be good at answering questions from your audience. You don’t need to do any more than that, just talk and answer questions because that’s all copywriting is at its core.

6. You don’t like to sell.

Like the previous answer this is about answering questions authentically. Your audience will fall in love with you if you do that for me, you become a teacher to them and a source of knowledge. They’ll naturally want to buy from you when you do that for them.

7. You don’t have a team.

You don’t need one - you need a laptop and to push buttons on it! There isn’t a whole lot more involved in the process, and you definitely don’t need a team of people to run a webcast.

8. It won’t work for your business.

As long as your business involves demonstrating, teaching, answering questions and/or building a relationship with another human being webcasts will work for your business.

Mike busts those myths plus recaps his 3 commandments on webcasting and explains why business is about building intimate relationships (and how you can do so). His lessons are valuable teaching moments whether you’re new to entrepreneurship or have been in the game for a long time.

Have a listen for all of that and more on episode 181 of Life on Fire!


Direct download: 181_Overcoming-the-Common-Myths-of-Videostreaming-with-Mike-Koenigs.mp3
Category:general -- posted at: 2:14am PDT

Hey hey! Welcome to episode 180 of Life on Fire. Can you remember a moment in your life when you decided that other people could do something that you couldn’t do? And in that moment you told yourself there was just something about you that meant you weren’t going to have what they did.

If you answered yes you are not alone. In fact everyone has done this, it’s part of the human experience.

On episode 180 of Life on Fire Michael Bernoff, legendary personal development coach and ultra successful entrepreneur, shares a time from his childhood when he told himself he couldn’t do something that others could. He shares his story, as well as the three steps necessary to breaking through the chains of that story.

In this episode you’ll hear:

  • When does everything become a learning experience? (6:20)
  • Do we all create boxes for ourselves that tell us what we can and cannot do? (22:30)
  • Why you’re better off without a plan! (27:05)
  • What Samuel Adams can teach you about success as an entrepreneur. (29:35)
  • Why building stability is important. (32:25)
  • And so much more!

According to Michael one of the greatest challenges we will face as entrepreneurs is having been raised in a middle class family. That’s why so many people are comfortable: they have enough food, a warm home and clothing. They didn’t come from a foreign country with no money and no belongings, so they aren’t motivated.

But Michael has had that spark within him since he was a kid: a hunger to do more, be more and express more in the world. And as an entrepreneur or someone who wants to be an entrepreneur you do too.

Rather than creating a plan for your success Michael suggests you simply jump in. Take Samuel Adams for example: when he started brewing beer he wasn’t worried about growing or expanding his business. No, his only concern was selling his first 12 pack! Once he’d sold some kegs and saw people were interested, then he began to put together a plan for his business.

Those topics highlight the first two of the three steps to changing anything in your life: decide you are hungry for it, you aren’t happy with where you and then take action to produce consistent momentum.

Let’s look at each of those steps more in-depth.

1. Decide you aren’t where you want to be.

You must realize and decide you are not where you want to be. Decide for yourself you are not okay with things as they are right now. Because if you’re comfortable with everything as it is then you won’t have the same hunger, fire and passion for change.

2. Consistent action and consistent momentum.

Now that you’re hungry for change take action. Get yourself to take consistent action and create consistent momentum. If you can do that you are on your way to leading a richer, more fulfilling life.

3. Change your perceptions and how you see things.

Do you believe certain things aren’t for you? Why do you believe that and is that belief really true? Or did you just make it up or buy into it because someone else told you it was true?

Michael shares the story (one of many great ones on today’s show!) about a client of his who told Michael the doctor diagnosed him as having persistent anxiety. The doctor also told him he’d have it for the rest of his life. When the man told Michael this he challenged him to examine that perception: does he really have to have anxiety for the rest of his life or could it be that he hasn’t found a way to better understand himself yet and alleviate those feelings?

Consider where you have created limiting beliefs, and boxes for yourself in your life, and then consider whether or not they are actually true. Is it possible you could take something you gain from listening to this show or attending a Life on Fire event and change that limiting box you’ve created? Could you allow what you learn to become that person you really want to be?

Listen in for an exercise Michael walks you through that examines those questions, plus some very funny and insightful stories he shares about the secrets to being a successful entrepreneur. It’s all here on episode 180 of Life on Fire!


Direct download: 180_Three-Steps-to-Changing-Anything-In-Your-Life-with-Michael-Bernoff.mp3
Category:general -- posted at: 9:48am PDT

Hey hey! Welcome to episode 179 of Life on Fire. If you could learn from someone who has been succeeding in the online marketing space since the 1990s do you think that would be valuable? You’re in luck because that describes our guest for today’s show!

Steve Olsher, aka Mr. Bold, is a New York Times best-selling author who has been making his living online since the early 1990s and he’s here today to talk about how to grow your influence, actually become an influencer and leverage new technology to do so.

In this episode you’ll hear:

  • What is a blurgin? (8:40)
  • When 500 is better than 10,000: Steve explains. (15:35)
  • Why and how to run your own race. 17:35
  • Why you should start with one platform and focus on it for a year. (18:20)
  • Who is KingBach and why should you care? 20:20
  • And so much more!

On this episode with Steve we talk about why now is such an incredible time to become an influencer, how to choose the platforms you should be using, plus a breakdown of Blab!

Never before in the history of media or technology have so many people had access to the world. Literally from the palm of your hand you can connect to the world like never before - from Facebook to Snapchat to Instagram, there are dozens of ways to spread your message.

It’s a great time to get into the game because anyone can get into the game. On the flip side anyone can get into the game! Which means not everything produced online is of quality and worthy of people’s time.

Podcasting is a great example of this and on today’s episode Steve shares how he produces his podcast and how his process makes his show standout from the others in the marketplace today.

The secret to his process is no secret at all; it’s the message in his book, What Is Your What. It boils down to this: Steve knows his “what”. He knows what his core gift is, the vehicle he is using to share that gift and who is he sharing it with. Knowing that information has helped him find his target audience and deliver content to them the way they want to receive it.

And that’s how you become an influencer: find your core gift, find your audience and then figure out how to deliver content to them. You don’t need to be the best of the best, you just need to be able to speak to the people who are behind you in their process. If you’re delivering content to them and it helps them get further along and find success you will grow your audience, and grow your influence.

This is where Steve recommends finding one platform and sticking with it for a year, before even looking at anything else. Knowing your vehicle (in other words your platform or your medium) by which you’ll share your content is critical.

Let your people tell you which platform to use: find out where they hang out online and how they receive their content. Are they into audio? Great, then create a podcast to reach them. Are they video lovers? Then Blab or YouTube is the way to conned to them.

Also on today’s show Steve shares what influence actually is and why it’s something all of us can obtain, what Blab is and why he loves it so much and why an engaged group of 500 is far more powerful than an email list of 10k!

This is an eye-opening, thought-provoking episode that will ultimately move you into action and creating your own life on fire. Thanks for listening and thanks to Steve for being with us on episode 179 of Life on Fire.


•Free Influencers Directory!

•Steve Olsher’s website

•What’s Your What? by Steve Olsher

•Reinvention Radio

•Push Button Influence

•Life on Fire website

•Subscribe to Life on Fire TV Podcast

•Write a Review on iTunes

Direct download: 179-How-to-Grow-Your-Influence-with-Steve-Olsher.mp3
Category:general -- posted at: 11:10am PDT

Hey hey! Welcome to episode 178 of Life on Fire. When you think of branding do you think of logos? Here to explain why branding is far more than just your logo is branding expert and head honcho of Branding For the People, Re Perez.

Re spoke to our most recent Life on Fire event attendees about the what branding is, how he started his company and the top 5 tips he has for positioning your brand. Whether you’re just starting out or are already established in your industry you’ll definitely benefit from what he has to say on the all-important topic of branding.

In this episode you’ll hear:

  • Why branding is more than just a logo. (6:10)
  • What a pair of 18 karat gold earrings can teach you about brand positioning. (12:25)
  • What is Re’s 3 word definition of a brand? (14:15)
  • Why you should have a distinct voice. (20:00)
  • Is everyone meant to be your client? (25:30)
  • And so much more!

Before starting Branding For The People Re worked with Fortune 500 companies to establish and position their brands in the marketplace. But even though he had a successful career and a high-paying job something Re desired more. So after a difficult break up and a move from Dubai back to New York, he took six months off to figure out what was next.

In his heart he knew he wanted to work with brands that were making a social and economic impact in the world. During those six months he also went to Sedona and got connected to himself on a soulful, spiritual level.

From there Branding For The People was born. He would take his knowledge and skill set and build a company that serves entrepreneurs, and the “do-ers” of the world who were making a difference. And today that’s what he and his staff do worldwide!

On today’s episode he shares a great example of brand positioning, his three word definition of a brand and 5 tips to position your brand.

According to Re brand is a desired perception. You don’t actually own your brand, it resides in the minds of the people you are talking to. Branding is the process of creating, shaping and influencing the desired perception you want to create with your target audiences.

For example, FedEx is a package delivery service but their desired perception is they deliver peace of mind. Harley-Davidson deliver motorcycles but their desired perception is freedom on the open road. Disney delivers amusement parks, movies and Mickey Mouse but their desired perception is wholesome entertainment.

If you want to better position your existing brand or have a new brand to offer Re has five tips for you.

First be clear on who you are, and who you are not. What can you own? What is unique and different about your brand? And what is relevant to your target audience? Answering those questions will help you know who you are and who you are not.

Second align with brands that elevate your own brand. Your network is powerful, be selective in who you align yourself with. Re gives a great personal example on today’s show.

Third have a distinct voice and personality all your own. Many people say it’s better to be polarizing because you create a distinct group of raving fans. 20% of people will love you, 20% will hate you no matter what and 60% will be in the middle. Go for that 20% that love you and focus on them by creating your distinct personality and voice in the marketplace.

Fourth be everywhere. Be hustling: get speaking gigs, go to networking events, be seen online and offline. Exposure gets you visibility and visibility generates client opportunities.

And finally don’t be everywhere - be selectively everywhere! It sounds like a contradiction to the fourth tip but it really works in tandem with it. You should be out making your brand known, but be particular about where and with whom you are generating that exposure.

Re also breaks down the two things to ask yourself to be discerning in your choices to be everywhere on this episode, plus why he almost fired me during the branding process of Life on Fire! It’s a funny story that will teach you the importance of listening to experts and surrounding yourself with the right people. Listen in to hear all of that and more on episode 178 of Life on Fire!


Direct download: 178_5TipsToPositionYourBrandwithRePerez.mp3
Category:general -- posted at: 9:25am PDT

Hey hey! Welcome to episode 177 of Life on Fire. If you’ve ever struggled to create a marketing funnel, and to bring in your ideal clients today’s episode is going to rock your world!

Russell Brunson of Click Funnels attended our recent Life on Fire event and he spent over an hour talking about the simplest, most specific tactics to use when marketing online. And we are bringing it to you in today’s show.

He sheds light on why he keeps things so simple with his funnels, what the secret formula is for bringing in your ideal clients, how to capture compelling video testimonial using only your phone, and how to take people up your value ladder.


In this episode you’ll hear:


  • The formula to attract ideal clients and repel all others. (14:55)
  • How to properly capture a video testimonial, step by step. (27:55)
  • What are the three core funnels? (39:25)
  • Most of your customers want to buy from you unless what? Russell answers. (43:30)
  • What is funnel hacking and how do you do it? Russell’s three step process. (51:25)
  • And so much more!

Russell gave an incredible amount of value from stage, so much so I wanted to share it with you in this show. The first thing he talks about is keeping his funnels simple. Remember this is a man with access to thousands of entrepreneurs’ data so when he says he does something there’s a solid reason for it!

To keep his funnels simple he starts with one of the key components of his dot com secret blueprint: the secret formula. This is the formula to use so you can work with only your ideal clients (and repel everyone else).

The formula boils down to this: who, where, bait and result. First you must know who you are excited to work with, where they are so you can connect with them, then what bait to offer (what will get them excited to have from you) and finally the result you’re going to provide for them.

Russell explains each stage of the formula and gives specific examples from his own experience and his clients’ experiences.

On today’s show he also walks you through each step of how to capture compelling video testimonials (and why). As he explains you don’t need a big camera crew to shoot a great video: you need a nice background, proper positioning of your interviewee (they should be off-center) and then you must ask them certain questions.

When you have all of these plus a little editing and good music you’ve got an incredible video testimonial. Russell tells what video testimonials have done for him, including one he shows that has generated nearly $1 million in revenue for his coaching business. That portion of the show alone is a game-changer!

And he wraps up with the three core funnels every online marketer should use. They are the trip-wire funnel, the perfect webinar funnel and the high ticket funnel.

1. The trip-wire funnel is where you give something away for free or low cost and it is of value to the person. This could be something like a sample of your product or a free book.

2. The perfect webinar funnel is a webinar you give to them that again adds value and gives your recipient something that enhances their lives. Russell has a proven formula for his webinars and the link to it is below in the show notes under Perfect Webinar Secrets.

3. The third funnel is the high ticket funnel. The high ticket funnel is for a high ticket item like a $10k mastermind, or $100k event. It’s generally your most expensive offering of all your available options.

In keeping with his philosophy of simplicity for funnels recommends choosing one of these three funnels, building it up and focusing on it until it is generating a million dollars for your business. Then you can pick a second funnel and repeat the process. Finally move on to the third funnel and follow through by building, focusing and growing it to a million dollars or more.

As if that wasn’t enough Russell also explains how to funnel hack in three steps, what it is and why you should do it. He gives examples from his own life and shares what’s he’s learned along the way.

This is an episode fully loaded with fun, useful information you can start implementing right away. Get out your pen and paper, take notes while you listen in. Thanks for being here and we’ll see you next time on Life on Fire.



Direct download: 177_DotcomSecretsandFunnelHackingwithRussellBrunson.mp3
Category:general -- posted at: 6:48am PDT

Hey hey! Welcome to episode 176 of Life on Fire. I’m always pumped up to bring you one of our shows, but I’m extra fired up to bring you today’s! Our guest is my friend and yours, Dr. Matt Hubbard.

Dr. Matt has joined us on a few previous editions of the show, but you can never have enough insights and wisdom on mindset from this man. He is crushing it in every area of his life from work to family to adventure.

And the reason he’s able to do so is his mindset. On today’s episode he drops valuable knowledge bombs about the 4 steps to take to make changes, and the 3 things you must have to create a powerful, positive mindset no matter what is going on around you.

In this episode you’ll hear:

  • Why you must honor yourself. (11:10)
  • The reasons finding your tribe is imperative to success. (16:00)
  • Why a study proved group collaboration is more powerful than individual problem-solving. (18:05)
  • What is number one thing that cuts off dreams? (27:35)
  • All breakthroughs happen where? (30:30)
  • And so much more!

Dr. Matt is always a welcome guest to this show, he is someone I am modeling my life after. In fact both Megan Ann and I decided - independent of each other - we wanted to model ourselves after Dr. Matt, his wife and their family. They are amazing examples of people living lives on fire.

It all starts with mindset. Because you’re here listening you’re on the right track. And you fall into one of three types of people: you’re either sick of what you’re doing and looking for something else. Or you’ve got one foot following your passion but one foot lagging behind in your old life, and you’re looking for that push to put both feet into your passion. Or you’re already living an epic life, but you know there’s more of you to develop.

The first step in moving out of any of those categories and fully embracing your ultimate life on fire, as Dr. Matt shares on this show, is to first get real with yourself; acknowledge there is a burning desire within you and you need help to release it.

Second find your tribe. Find the people who are going to lift you up and support you, and hold you to the highest standard. Stay away from the naysayers and the Negative Nancys of the world - they won’t get you anywhere and will only drag you down.

Third is discover your plan. Whatever it is that you want to do, find that out. Whatever you are most called to do, whatever you have been put on this earth to do go out and do it.

And the final step is to execute that plan. You may not know how so get help. Talk to people who are doing great things, seek their counsel and surround yourself with them. Acknowledge you don’t know how to follow through on your plan, and seek the help you need to figure it out and execute.

Dr. Matt also shares three keys to a powerful mindset: environment, accountability and correctability. You have to plant a seed in soil where it will flourish. Just like you can’t grow an orange tree in winter in Montana you can’t have an idea and then have negative thoughts about yourself and about fulfilling that idea, it’ll never come to fruition.

Also you must have three people to hold you accountable to your ideas and your dreams. This is absolutely key to your dreams coming true; in fact, not having accountability is the #1 thing that cuts off dreams from becoming reality. Get accountability and get your life on fire.

Finally you need to be correctable. That means you must be coachable, do what your coach tells you to do because that is why you hired him or her. And don’t give in when it gets uncomfortable, that is when you are closest to your biggest breakthrough! Embrace it, move forward, be coachable and be correctable.

Along with those keys to a powerful mindset Dr. Matt shares how to honor the space between the old you and the not-yet you, and why collaboration is critical to success (and isolation is a destroyer). On episode 176 of Life on Fire Dr. Matt not only educates, but he also entertains! So tune in and check it out.


  • Dr. Matt Hubbard’s web site
  • Dr. Matt on Twitter
  • Spark: The Revolutionary New Science of Exercise and the Brain by John J. Ratey and Eric Hagerman
  • Biology of Belief by Bruce H. Lipton
  • Who Switched Off Your Brain? by Dr. Caroline Leaf
  • Switch on Your Brain by Dr. Caroline Leaf
  • 21 Day Brain Detox, Dr. Caroline Leaf’s program
  • Unbeatable Mind by Mark Divine
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 176_Creating-a-Life-on-Fire-Mindset-with-Dr-Matt-Hubbard.mp3
Category:general -- posted at: 7:26am PDT

Hey hey! Welcome to episode 175 of Life on Fire. If you’re like many entrepreneurs and solopreneurs you have a vision for your business - but you hate selling! But you also know sales are important: without them you don’t have a business.

Here to share an authentic way to sell, without being pushy or sleazy, is Lisa Sasevich. Lisa is known as the Queen of Sales Conversions, and runs a multi-million dollar business that’s been ranked on Inc.’s list of the top 500 fastest growing privately-owned businesses!

She got there by using what she has coined as The Invisible Close; today she shares the framework and positioning for that close on this episode.

In this episode you’ll hear:


  • What Lisa did to become the queen of sales conversion. (14:00)
  • If she lost it all what would she do to get started? (17:20)
  • What are the 3 ways people find you? (25:15)
  • Why speaking for free is so beneficial. (29:30)
  • Why you're helping your competition if you aren't making your offer. (46:05)
  • And so much more!


On this show Lisa lays out what she calls “the invisible close”, including the 3 ways people find you and the mechanics of making your irresistible offer.

The first thing to know when creating your offer and making the close is that you have all the expertise you need. You don’t need to earn more degrees, or learn anything else. Be ready and step up with what you’ve got right now. By adding structure to your knowledge you will be fully prepared to share your message with more people, and grow your clients and increase your revenue.

At the heart of everything is your irresistible offer. In a moment we’ll break down the mechanics of making that offer but first you need to know the 3 ways people can find you and hear your offer.

The three ways are networking, speaking and online promotion. Networking means meeting more people, connecting with others and sharing what you do. Speaking can be everything from live to virtual. So getting on stage, giving interviews on podcasts, radio shows, virtual summits and telesummits all fall in this category. Online promotion delivery is email campaigns, Facebook and other social media.

If Lisa had to pick one way to deliver a message it would be speaking. As long as you’re prepared ahead of time with what you’re talking about there are lots of speaking opportunities. Lisa started with chamber of commerce groups. You can start there, you can search for meet up groups or other organizations in your area - lots of people are looking for speakers!

And this is where you assume your throne. As she shares on this episode today no one is going to discover you, you have to assume your throne. By speaking to groups and positioning yourself as the expert on your topic - which you are - you are assuming your throne.

As you speak to various groups you will find your target audience, you will get clear on your brand and you will hone your signature talk.

The final component of this is your irresistible offer. Ask yourself what is the offer you want to make? Once you know that then you can create these 3 pieces of the offer:

1. The main dish.

This is the main way you will deliver the transformation you are promising. Will it be coaching calls? Will it be an online video course or a weekend workshop? Whatever it is spend about 10% of your time sharing the delivery mechanism, and 90% of your time talking about the transformation it will provide.

2. Bonuses.

There is an old school model that most of us have seen where there are thousands of dollars of bonuses thrown in to the main offer. While that may work in some arenas still Lisa recommends offering a few bonuses that are tightly-related to the main offer.

3. Include a limiter.

A rookie mistake most people make is to forget this last piece of the offer puzzle: include a limiter. There are two types of limiters: time and quantity. You can give a certain time limit on the pricing of your offer, or even your entire offer. Or you can make the make the offer only available to a certain number of people. Either of these limiters will help make your offer an irresistible one!

Also on today’s episode Lisa expands on how the systems she uses are designed for heart-centered entrepreneurs, and why they’ve been so successful. You’ll also hear the story of how she started speaking for free and soon made $10k in 90 minutes at one of her presentations! Listen in for all of and more on this edition of Life on Fire.


  • Lisa Sasevich’s web site
  • Lisa Sasevich on Twitter
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 175__How_to_Create_Your_Invisible_Close.mp3
Category:general -- posted at: 7:17am PDT

Hey hey! Welcome to episode 174 of Life on Fire. Growing your brand and getting more exposure to potential clients is an important piece of having a successful business. And one of the best ways to do this is by hosting a virtual summit.

Dr. Sky Blossoms recently did just that! She is a relationship coach and best-selling author who helps successful men find the loves of their lives.

And she joins us for today’s show to share how she successfully created a virtual summit in just a few short weeks - and the benefits it gave her, her audience and the speakers who participated. She shares her firsthand knowledge about virtual summit creation, and how you can attract the love of your life!

In this episode you’ll hear:

  • How to cross-promote your virtual summit and grow your audience. (4:50)
  • What is branding by association and how does it apply to virtual summits? (5:35)
  • How did Dr. Sky land her anchor speaker for her virtual summit? (6:55)
  • How setbacks actually helped her create an even more powerful event. (9:10)
  • What is the value speakers get from being on your virtual summit? (11:05)
  • And so much more!

Dr. Sky and I met when one of her friends encouraged her to attend a Life on Fire event. She had just picked up her badge and was walking down the stairs of the hotel when I was walking up those same stairs. We said hello and I hugged her and thanked her for being at the event. She likes to say I had her at hello!

During that event she saw the value in joining our elite Firestarters mastermind group, and doing so helped her when she decided to create a virtual summit.

As part of the coaching program she had access to step by step instructions on creating a virtual summit, so she took action - a key part of her story - and followed each module. Over the course of the next three weeks she would go from idea to completion of her virtual summit.

On today’s episode she she shares the value in virtual summits for herself, the attendees and the speakers who participated, as well as the product she created solely because she created this summit.

As the head of the virtual summit Dr. Sky received many benefits: she gained great contacts and deepened relationships with other entrepreneurs, her brand recognition grew, her audience grew, her revenue increased and she brought on more clients.

But one thing she didn’t anticipate receiving was a new product! She had an idea for her own product: Seductive Communication. And the only reason she came up with this creation was because of her virtual summit. She committed to including something of her own in the product bundle they were selling to the audience, and that is what she created.

She says she never would have the idea otherwise, and she certainly wouldn’t have brought it to market as fast as she did without her virtual summit.

Naturally her audience who attended the summit also received tremendous value; they heard from experts on many topics relevant to their lives and learned valuable information they could apply right away. And they also had the option to purchase a product bundle valued in the thousands - and they could get it for a few hundred dollars because they attended the summit.

Dr. Sky shares all of this on today’s show, as well as how to provide value for your speakers and how to position your virtual summit to attract an anchor speaker.

She also talks about a major setback she had in the process of landing her anchor speaker, and how that actually helped her land the perfect fit. It’s an important lesson in persistence and trusting in the process of what you’re doing.

Listen in to episode 174 of Life on Fire to hear that and so much more!



  • Dr. Sky Blossoms’ web site
  • Best Thing Ever, by Dr. Sky Blossoms
  • Dr. Sky Blossoms’ complementary gift
  • Dr. Sky Blossoms on Twitter
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 174_TheMeasurableValueofaVirtualSummitwithDrSkyBlossoms.mp3
Category:general -- posted at: 6:55am PDT

Hey hey! Welcome to episode 173 of Life on Fire. Whether or not you realize it you are in sales. Every day you are selling something: you’re selling yourself to your clients if you have your own business, you are selling to your boss if you work for someone else, you are selling your kids on doing their homework, etc.

But if the idea of selling gives you the heebie jeebies like it does me you’ll want to listen to today’s guest, Ben Chaib. Ben is a master salesman who has generated over 926 million dollars in sales in his career.

He was a speaker at our most recent Ignite event, and he gave a rousing presentation on authentic sales. He explains the two tips necessary for effective communication and sales, as well as the reason most people fail in sales and how you can avoid doing the same.

In this episode you’ll hear:

  • Why you're in sales, even if you don't think you are. (5:10)
  • Why do most people fail in sales? (6:55)
  • How to give a dollar value to the word NO. (8:00)
  • When is price only an issue during a sales conversation? (16:00)
  • You receive an objection for one of two reasons: what are they? ( 16:10)
  • And so much more!

With over 926 million dollars in sales under his belt Ben knows the sales process better than most people. That kind of success can only be the result of a true and authentic understanding of what works and what doesn’t work during the sales process.

On this episode Ben shares his two keys to dramatically increasing your business through more sales. The first tip is to embrace the no. While you may have heard this from other sales professionals, Ben takes it a step further: he teaches how to attach a monetary value to each no you get.

Take how much your product is worth - Ben uses the example of $28,000 on today’s show - and then the number of conversations it takes you to get a yes - again Ben’s example is 35 - then divide 28,000 by 35. The answer is the monetary value of each conversation.

By mentally training yourself to think of each conversation being worth that number you’ll have more conversations, regardless of the outcome. It’s a terrific tip to staying unattached to the outcome and staying focused on the action.

Ben’s other tip is significance. Price is only an issue in the absence of value. So as long as you’re talking to someone who wants what you have all you must do is build value, and build trust. And the easiest way to do that is by uncovering the other person’s problem and having them share what the implications of that inaction has on their business and their life.

Today he also shares why it’s important to find out what a solution will mean to them and have them get present to that possibility, and why doing so will create so much value your price point won’t matter! Listen in to episode 173 of Life on Fire to hear that and so much more!


Direct download: 173_Two_Tips_to_Communicate_and_Sell_Authentically_with_Ben_Chaib.mp3
Category:general -- posted at: 6:25am PDT

Hey hey! Welcome to episode 172 of Life on Fire.  Today is an extremely special episode with none other than Daymond John.

Daymond was the guest speaker at our recent Ignite 2016 event and he graciously attended a private lunch for our Firestarter community. He spent 30 minutes answering questions from the group, and that’s what today’s episode is about.

The questions ran the gamut from how to spend $1k if you’re starting your business to the toughest challenges he faced and the most important metrics to focus on when starting your business. He also gives us insights on his upcoming book, Power of Broke.

In this episode you’ll hear:

  • What does living a life on fire mean to Daymond John? (0:30)
  • A true entrepreneur does these three things, what are they? (3:15)
  • What is the only thing we are selling in any business? (4:00)
  • OPM theory: what is it? (6:55)
  • What are the key points for evaluating strategic partnerships? (11:45)
  • And so much more!

If you don’t know Daymond you surely know his brand: FUBU. He grew that business into a six billion dollar business (yes billion with a B). Today he’s a best-selling author, speaker, and co-star of the world famous TV show Shark Tank. He’s also been named Global Ambassador of Entrepreneurship by the White House.

But first and foremost he is an entrepreneur; no matter how successful he’s become, or how well known or rich he has stayed hungry. And that’s one of the points he touches on today: why he’s kept that hunger and why it’s so critical to your ongoing success.

Today he also touches on the importance of strategic partnerships. He says they are far more valuable than cash, so if you only have a thousand dollars to invest in your business start with strategic partnerships. Who can you team up with to create a winning relationship on both sides? What can you offer them and what can they give you?

Daymond also talks about his greatest challenges, two challenges we all face: time and health. None of us can create more time, and we can’t ever get it back once it is spent. If we don’t have time our health often suffers as a result.

To better leverage your time there are certain metrics you should focus on as a business owner. There are only three ways to run a business, these three should be your focus:

1. Acquire new customers.

2. Upsell existing customers.

3. Have your customers buy more frequently.

That’s it, there is no other way of operating your business. Daymond learned these three ways form Jay Abraham, a mentor of mine.

Another question he was asked was when to get an investor: when you run out of cash or when you want to go to the next level? Daymond’s answer is when you want to go to the next level.

He continues: if you are running low on cash you need to do everything else before bringing on an investor solely for that reason. Dig in your couch! Stop going out to dinner twice a month, sell some of your TVs. Use your credit cards, ask the bank if you can get lower financing than your credit cards first but use those if you need to. Then go to friends and family and strategic partnerships, before resorting to an investor.

Also on this episode he responds to questions like where to start first, how to build your team and outsource in a way that grows your business, as well as his predictions for the next 10 years. You’ll hear answers to all of those questions, and a few more - plus why he says retail is absolutely dead! Check it out on this edition of Life on Fire TV.


  • Daymond John’s website
  • Power of Broke, by Daymond John
  • Daymond John on Twitter
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 172_FirestarterLunchwithDaymondJohn.mp3
Category:general -- posted at: 7:16am PDT

Hey hey! Welcome to episode 171 of Life on Fire. At our recent Life on Fire event - Ignite 2016 - I had the pleasure of welcoming my friend to the stage, Mr. Tai Lopez.

Today’s episode is Tai speaking to the Ignite crew, and you’ll hear him talk about motivation, procrastination, and change. Specifically he shares what the 4 M’s are, his exercise to find what fuels you and how to balance your selfish and unselfish needs to truly lead and live a life on fire.

In this episode you’ll hear:


  • What role do habits of the mind play in our success? (5:40)
  • How is motivation different than purpose? (8:30)
  • Tai’s exercise to find what fuels you. (11:15)
  • What are the four M’s? (15:35)
  • What are the two things Mark Cuban in his office and why do they matter? (33:50)
  • And so much more!

I met Tai in 2010 at an event called Magic Bullet. And since then I’ve come to know him as one of the most generous, thoughtful and intelligent people in our industry. He is a partner, investor and advisor to over 20 companies, all of which are doing 7 figures or more a year. And he has one of the largest audiences of anyone I know.

As you might imagine he knows a lot about human behavior, psychology and business: he is a man worth listening to! He shares his incredible insights on motivation versus purpose and finding what motivates you using something he calls the 4 M’s.

When it comes to vision or purpose almost everyone has this. Just ask someone what they’d do if they won the lottery and you’ll know what their vision is. But how many people actually make that vision a reality? Not as many.

And one of the reasons many don’t is because they don’t know and don’t access what fuels them. Having a vision is like being in your car with the GPS set to your final destination (that’s your vision) but not having any gasoline in the tank. You won’t get far with just a final destination/vision, you need the fuel to drive your car there too.

That’s where his 4 M’s come in. This exercise is simple: take a sheet of paper and make two columns. The column on the left side should be labeled selfish and the other column labeled unselfish. Understanding it’s okay to have selfish desires is an important piece of this as well.

Once you’ve done all of that write these four things down, one on each line. Material/money. Mating. Mastery. Momentum/movement.

  • Material/money is the desire to be wealthy.
  • Mating is the desire for a romantic partner, marriage and family (or some combination of those three).
  • Mastery is status and being the best at what you do.
  • Momentum is movement: being able to do what you want when you want where you want.

Now write those again but in the order you think you are motivated by. This is where you have to put aside any negative connotations you have about all of these. It’s okay to have selfish needs, in fact the world needs you have to them! As long as you do positive things to offset them and do good in the world selfish needs and fulfilling them is okay, according to Tai.

To know which of these are truly your motivation ask yourself what makes you envious? Which are you most competitive on? If someone has more money, a better relationship, more status, more movement are you envious of them?

Whichever area you feel most envious in that is your dominant selfish desire. Take that desire and flip it to use it in a positive way. Be selfish in that area and you’ll have access to the fuel to drive your car to your ultimate destination and vision. Without it you won’t get as  far.

You’ll also want to hear what Tai has to say about a trick he taught his friend to overcome unhealthy eating habits using one of the 4 M’s as the fuel, and what Mark Cuban shared about getting out of poverty and feuding with Donald Trump. It’s all here on episode 171 of Life on Fire TV.


  • Tai Lopez’s website
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 171-The-Four-Ms-of-Motivation-with-Tai-Lopez.mp3
Category:general -- posted at: 12:06am PDT

Hey hey! Welcome to episode 170 of Life on Fire.  On today’s episode we take a look at what happened at this year’s Ignite Your Movement event in Los Angeles!

Our event this year was by far the best we’ve ever had.  We had such amazing speakers including Daymond John from ABC’s Shark Tank, Tai Lopez, Russell Brunson, Michael Bernoff, Dr. Matt Hubbard, Lisa Sasevich and Mike Koenigs.  All the speakers brought their “A” game and shared with our attendees what it takes to grow their business and life on fire!

We also experienced some major breakthroughs with our glass walk and board break, crushing through limiting beliefs!  Watch what some of the attendees had to say about this year’s Ignite and we hope to see you at the next Life on Fire event!


  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 170_Ignite_2016_Recap.mp3
Category:general -- posted at: 4:53pm PDT

Hey hey! Welcome to episode 168 of Life on Fire. The Internet is always changing and the latest trend is live streaming. Whether it’s Periscope, Snapchat or now video on Facebook live streaming content is the hot hand!

On today’s episode I’m joined by Vince Reed of Internet Traffic Live to talk about how to live stream video on Facebook and how to leverage that content to its fullest extent and grow your audience in the process. Vince is a lead gen and traffic expert who helps his audience create their own economy through programs, systems and 1 on 1 coaching.

In this episode you’ll hear:

  • What does it mean to have Facebook verified fan page? (2:10)
  • Why being the first to market with a strategy is so powerful. (5:45)
  • The many ways to leverage content you create. (10:00)
  • What should you do if you can't get verified? (11:10)
  • Why having enough leads is the saving grace for your business. (14:45)
  • And so much more!

Vince is the go-to expert in his industry: lead generation and traffic. He stays on top of the latest advancements and changes in that marketplace; and today he’s sharing what he knows about the latest tool from Facebook: live streaming video.

By now you’ve probably seen the notification about a live streaming video from someone you follow on Facebook. Right now they’re in the testing phase of this option and eventually, once the bugs are worked out, it will become available to all Facebook users.

Right now you have to have a verified Facebook page to live stream, and there’s a link in the Resources section below that shows you how to request to have your page verified.

Of course if you don’t have a Facebook fan page set one up! Start growing your audience, gaining fans, sharing content and generally interacting with your community there. Once you’ve done that then use the link to request verification from Facebook.

Whether you have a fan page, and whether it’s verified or not it’s good to be one of the first to market with a new tool. With live streaming video in particular it’s great because of the multiple uses and ways to leverage the content.

For example when your video goes live and is being broadcast a notification goes out to all your followers. They can share the link with their friends and connections on Facebook. After you record your video you can post it on YouTube, you can email your list and you can also post it on your Facebook page. Even better? You can run a Facebook ad to it!

Vince explains those multiple uses in greater detail on today’s show and we discuss his upcoming event, Internet Traffic Live. His event is happening here in San Diego in May of this year and it’s an annual occurrence.

In addition to the connections you’ll make with your fellow attendees and the incredible speakers, you can also expect to learn new and innovative ways of getting more leads. Vince shares his secrets on exactly what he’s doing right now, and why! He says it changes so often, in fact what he’s talking about on stage this year is different than what he spoke about last year.

By attending you can expect to have more leads in your business thanks to the deep level strategies you’ll learn - and you’ll walk away with information to help you get better results and benefits right away.

Don’t miss all of that plus what Vince says to do if your Facebook isn’t or doesn’t become verified! It’s all here on episode 168 of Life on Fire TV.



  • Vince Reed’s website
  • Internet Traffic Live event
  • Facebook page verification link
  • Vince Reed on Twitter
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 169_How-to-Live-Stream-Video-on-Facebook-and-Grow-Your-Audience.mp3
Category:general -- posted at: 9:15am PDT

Hey hey! Welcome to episode 168 of Life on Fire. Today we’re talking with our very special guest, none other than Firestarter Elite Joni Young.

On today’s episode Joni shares with us why she and her husband sold their $20 million business, how she discovered what she’s truly passionate about, how she started building that business and what it was like to land her first client contract worth almost six figures!

In this episode you’ll hear:

  • What was Joni’s turning point? (3:30)
  • Why you should reevaluate your definition of a life on fire every year. (4:15)
  • If you aren’t offering something that you know you should, what does it mean? (5:55)
  • What was the impact of attending her first Ignite Your Movement event? (6:50)
  • How Joni landed her first coaching client, worth $96,000. (13:30)
  • And so much more!

Joni and her husband had a dream they were building together: they wanted to have a business worth $100 million. But on the way to realizing that dream something got lost: their relationship and their relationship with their children.

They had what most entrepreneurs are gunning for: a healthy $20 million in revenue every year, worldwide travel to help their clients and a massive, thriving enterprise they had created together. And it was fun, for the first few years!

But soon the travel took its toll on them, their marriage and their family. They knew something had to change, so they took the leap and sold their business.

Joni knew this time she wanted to do something that was about others. Their last business had been about what she and her husband wanted, this time it would be about serving other people and building a legacy that would outlast them both.

But she didn’t know what that business was exactly. She wasn’t worried about the “how” piece, she had faced the unknown before and achieved great things.

So when a friend invited her to attend an Ignite event in 2015 she and her husband jumped at the chance. They took a vacation to San Diego and jumped in with both feet.

Being at the event, doing the glass walk in particular, relit the spark within Joni to serve others. She knew she had built something great with her last business, a business most entrepreneurs only dream of building, so this time she wanted to help others do the same thing. Her next business would be helping others build the business of their dreams.

Joni was so inspired by her experience at the event and my coaching she signed up as a private coaching client, and had a VIP day with me. Together we helped her get crystal clear on who she would serve and how.

Soon word spread around her old network that she was now a business coach and consultant. Not long after she received a contract from her first client for a healthy $96,000. She was ecstatic and I was thrilled to help her reach that milestone!

That was just the first step that Joni took to realizing her life on fire, and she is continuing to blaze a trail today. Listen in to Joni’s story today and let it inspire you to do the same!



  • Joni Young’s website
  • Ignite Your Movement
  • Life on Fire website
  • Subscribe to Life on Fire TV Podcast
  • Write a Review on iTunes
Direct download: 168_How-to-land-a-coaching-client-worth-96k-with-Joni-Young.mp3
Category:general -- posted at: 11:01am PDT