Mon, 31 August 2015
Hey hey! Welcome to episode 150 of Life on Fire TV. Today you’re going to see and hear why it’s important to make time for family and friends. As entrepreneurs we work so hard to create the business of our dreams, the cash flow we’ve always desired and a legacy we can leave behind.
But none of that matters if we don’t have family and friends to share the journey and the fruits of our labor with. So on this episode you’re going to see me do just that: enjoy with friends and family.
I’ll take you along with me as I travel from San Diego to Detroit to Connecticut where I drop in unexpectedly on my brother and our friends, and my fiancee’s bridal party!
In this episode you’ll also discover:
This show is a double surprise and I wanted you to see how much fun it is to play hard too! At Life on Fire we spend a lot of time talking about how to create the business you want, with the clients you want and to generate the income you want; so I thought it was equally important we spend time talking about the importance of quality time with friends and family.
It’s far too easy to get caught up in the everyday demands of our work and our careers so we have to make our personal lives a priority as well. And I took time out of my busy schedule to fly home and surprise my brother & our friends at a party they were having, and then I made it a double surprise by dropping in on Megan Ann at her bridal shower!
Only a few friends knew I was coming so you get to see the true joy and laughter on everyone’s faces when I pop in!
This is a special episode about living life on your own terms, showing the people who matter to you just how much you value them - and having fun in the process! It’s all important to living a life on fire so sit back and enjoy this week’s episode of Live on Fire TV.
Mon, 24 August 2015
Hey hey! Welcome to episode 149 of Life on Fire TV. Today we’re diving deep into the world of Facebook advertising. Although it’s a topic we’ve touched on before it’s up for discussion again. Why? Because it’s the #1 issue I see most entrepreneurs have: how to generate quality leads. And effective Facebook advertising is the answer.
On this episode we will go over the key elements of a successful ad campaign and a marketing funnel, explain how Facebook ads can grow your email list and help you build a celebrity-like presence for your brand.
And our special guest Valerie Shoopman, Facebook marketing ninja, brings it home with a live demo of how to create the ideal Facebook ad.
When it comes to the key elements of a successful marketing funnel and a successful ad campaign the bottom line you must be addressing is: what’s in it for your audience? That’s the question they’re going to be asking themselves when they see your ad, your opt-in page or your offer.
This is where simplicity matters most. Keep the copy simple and brief on every part of your ad and your marketing funnel. That simplicity is important for a number of reasons ,which we also discuss in this episode.
In this episode you’ll also hear:
In terms of Facebook ads there are a number of strategies and approaches to use depending on your audience and your current subscriber base.
1. Consider the environment, and be personal.
Consider where you are running your ad: you are in people’s social media feeds. Why are people on Facebook? They aren’t looking to buy something or to be sold to - they are there to connect with friends and family.
So the more approachable you are and the more personal you are the better your ads will do. The most successful ads are the personal ones.
2. Let Facebook’s philosophy guide you.
Facebook wants your ads to generate revenue, naturally, but they also want your ads to enhance their users’ experience. So Facebook is going to reward you for creating interactive and engaging ads. The more engagement you receive the lower your costs will be.
So make your ads friendly, have pictures of yourself or your team on the ads and people are more likely to click on them.
3. Connect with your audience.
This is obviously an important strategy that goes along with the first two approaches. You can connect with your audience by using conversational copy and a conversational tone in your ad.
Also keep your text to less than 20% of the overall ad; if it’s more than that Facebook will automatically delete your ad.
4. Warm targeting to your own email list.
If you have your own email list run ads to them. They already know you, like you and trust you so export your list and upload it to Facebook. It may seem redundant to target your own list but email open rates are very low so people on your list may not read what you send them. Connecting through a Facebook ad can only help you.
Doing so also has you being seen everywhere, which only enhances your brand’s image! When people see you everywhere your brand becomes incredibly successful in their eyes, so run ads to your own email list.
5. Warm target your own Facebook page likes.
You can target your own Facebook page likes. By targeting people who have already liked your Facebook page you’ll have higher click through rates, lower costs per click and lower overall lead costs.
6. Facebook remarketing.
Ever been to Amazon or eBay or any other site to buy something, and then see that very same product offered in your Facebook newsfeed? That is Facebook remarketing and it’s very effective. You use this by adding a Facebook pixel to your web site.
But if you want a really ninja move add that pixel to your checkout page, or to a page about your services. Then you can create an ad specific to people who visit that page but don’t buy from you or sign up. You can offer them a special deal or a freebie and tailor it to the page they were visiting.
7. Cold targeting with a lookalike audience.
If you already have an email list you can run another ad targeting a lookalike audience. You do this by taking your current email list and upload it to Facebook.
Facebook works it’s magic to create a lookalike audience. These people are very similar to your list, hence the name lookalike audience! By reaching out to your lookalike audience your ad is very impactful and powerful.
8. Cold targeting with interests.
What if you don’t have a list? Then opt for cold targeting by interests. Ideally target your audience based on their interest in your competitors.
Here’s the real trick to making this incredibly effective and powerful: create several ad sets to target different competitors. Create one ad set for each competitor, itemize it and track it separately so you can tell which is converting the best and you can focus on that one going forward.
The bottom line for Facebook advertising or any other kind of advertising is this: you have to know how much it costs to acquire a customer.
Why? When you know how much you're spending you know how much to reinvest. If you know your math, you can reinvest accordingly. The ideal here is to see that every $1 you invest you get more than that on your return.
In addition to those 9 techniques of Facebook advertising Valerie also walks us through a step by step set up of the ideal Facebook ad. She explains where to find audience insights like demographics and activities, as well as how to better target your audience based on other key attributes.
She breaks it all down easily and keeps it simple. Watch and learn how to get the most powerful Facebook ad campaigns to grow your email list, your brand presence, and expand your business. You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.
Mon, 17 August 2015
Hey hey! Welcome to episode 148 of Life on Fire TV. Today we’re covering a very important topic for you: Facebook advertising.
Specifically you’re getting the 7 must-have advertising strategies for Facebook! These 7 tactics will remove the stress, hassle and confusion that normally goes along with Facebook marketing!
Facebook advertising is one of the best ways to attract more of your ideal clients, grow your email list, your brand and your business - but it can be a very confusing and overwhelming tool to use. How do you know where to start, which tactic to apply and if any of it is working? And how do you do all of that without spending a fortune?
The answer is by using these 7 must-have advertising strategies.
In this episode you’ll also hear:
So without further delay let’s get into those 7 techniques!
7. Itemize your ad sets.
Create several ad sets to target different competitors. Create one ad set for Competitor A, another for Competitor B and another for Competitor C.
Once you’ve done that look at the click through rates and find the best response for the lowest lead cost. Whichever of the three ad sets is performing best you will focus on. Shut down the other two and double down on that one!
6. Warm target your own Facebook page for likes.
Once you have quality likes on your Facebook page then you’ll want to target them with a Facebook campaign.
The key here is to know you're rewarded for the more interactive your ad is. So the more clicks and the more interaction, the lower the cost of your campaign. Be sure to make your ads friendly, and conversational when targeting your own Facebook page likes.
5. A like campaign for your Facebook page.
To piggyback off of number six create a like campaign for your own Facebook page, and then create another campaign to target those likes (which we just discussed in the previous strategy).
A great way to do this is to make an ad that connects with your ideal audience; create an ad that says Click here if you like ___. And then fill in the blank with an interest of your audience, or your industry itself. I give a specific example in this episode.
4. Cold targeting with interests.
One of the most important and impactful of all of the seven Facebook strategies given here is this one: cold targeting based on interests. Market to your competitors based on interest and then itemize your campaign, like we discussed in #7.
3. The lookalike audience.
This is another cold targeting tactic I recommend. You do this by taking your current email list (and current buyer list if you have one), and upload it to Facebook.
Facebook then takes that information, identifies profiles attached to that list and and then picks out key characteristics of those profiles. The final step is creating an audience based on those key traits, your lookalike audience. These people are very similar to your list. As a result your ad resonates with this group and is very impactful and powerful.
2. Warm target with Facebook remarketing.
Have you ever noticed Facebook ads show up in your newsfeed that are from the same web sites you recently visited or products you’ve been searching for? That is the result of Facebook remarketing.
You can use this strategy as well. You’ll create a tracking pixel in Facebook and then add it to the code on your web site. For a step by step explanation check out the video linked below in the Resources section.
1. Warm targeting your own email list.
Run ads to your own email list is a highly effective technique and here’s why: even if you’re in contact with your list regularly emails simply aren’t being opened. The open rates continue to plummet for everyone in every industry.
For example if only 10% of your list opens your emails that means 90% of them aren’t!
So why not create Facebook ads to reach that remaining 90%? You’ll also have the added advantage of being seen everywhere - which changes everything in your business. When you’re seen everywhere people perceive your brand as more successful, which means you can attract bigger clients, charge more and serve even more people.
And those are the 7 must-have techniques for effective Facebook advertising. If you’re looking for a more detailed breakdown of each there’s more in our Facebook Ads A to Z webinar. It’s completely free and walks you step by step through each strategy so you can use them to continue to create a life on fire!
You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.
Direct download: 148_7-Must-Have-Facebook-Advertising-Strategies-by-Nick-Unsworth.mp3
Category:general -- posted at: 12:00am PDT
Mon, 10 August 2015
Hey hey! Welcome to episode 147 of Life on Fire TV. Today we’re doing something a little different: you’re coming along with me as I reward myself! Megan Ann and I have dubbed it Operation Viper.
On this episode you’ll tag along with me and Megan Ann as we complete Operation Viper and talk about the power of micro-goals, paying it forward and why it’s so important to reward yourself as an entrepreneur.
Setting a reward for yourself is just as important as setting a new goal, and the latest reward I’ve been gunning for is a Dodge Viper paid for in CASH. I fulfilled that goal and I’m super excited to share it with you on today’s show.
In this episode you’ll hear:
As you already know, working for ourselves makes it easy to get caught up in the day to day grind and hustle. There’s always something more we can do and often more we think we should do before we’re satisfied.
But that’s an easy recipe for burn out for anyone. Over the years I’ve learned the way to avoid potential burn out is to set a goal and create a reward you’ll give yourself when you achieve it.
So to fulfill my mission of paying for a Dodge Viper in cash Megan Ann and I take you to several banks to get the necessary dollar bills. You’ll also get to see if our request to go to the bank vault is ever fulfilled, and why robbing a bank doesn’t really make much sense!
This is a fun show about setting and achieving goals; and it’s also about paying it forward. As a way of saying thanks for all I’ve received I’m giving away a car on our next Pay It Forward Friday! You’ll want to hear all the details so tune in to this week’s episode of Live on Fire TV.
Mon, 3 August 2015
Hey hey! Welcome to episode 146 of Life on Fire TV. Today is an extra special episode that I hope you enjoy. When I find something that radically alters my business or my life in any way I want you to have it too, so today’s show is how faith doubled my business.
Rediscovering my faith and committing my life to God has more than doubled the revenue of Life on Fire, attracted ideal clients easier and brought me a greater sense of peace and calm.
If you’ve listened to the show before you’ve heard me talk about my faith on occasion. Perhaps you’ve heard the role God and Jesus have played in bringing my soon-to-be-wife into my life, Megan Ann.
But at my last Life on Fire event I decided to include an optional session to talk about the details of how I rediscovered my faith and how it’s been so pivotal in my personal and professional transformation.
In this episode you’ll hear:
Although I was raised Catholic and attended church growing up, it never really fit for me. I didn’t understand what the priests were saying or why they wore funny hats!
But one day at a church in San Diego called C3 changed all of that for me. A friend had been asking me to go and when I saw how she manifested the man of her dreams through her faith in God, I finally agreed. It was a day that would change everything for me.
The experience was so unlike my previous experiences with faith, and it moved me at my core. That part of me that had always been reaching for me, wanting more in my life and from my life, had been fulfilled. I knew it was like now to feel connected to something greater than myself, and that was something was Jesus.
From then on I began to grow my faith, and began to give up having to control every aspect of the things I did and the projects I worked on. I gave it over to God.
As a result I grew my audience, I grew my client base and I grew my income. I even found my ideal partner in Megan Ann.
I saw miracles happen time and again; my knee was fully healed through prayer, our Firestarter private coaching group doubled in size. And private coaching clients began to show up out of the blue (many clients - not just one or two) and they were clients who paid in full with no conversations needed. Nothing like that had ever happened before and I attribute it to my faith.
And I share this with you to give you the opportunity to see what faith can do in your life, and to reflect on where your faith has helped your success. Listen in to episode 146 of Life on Fire TV and reflect on those thoughts as you do. Feel free to share the episode after, and many thanks to you for being here.