Mon, 26 October 2015
Hey hey! Welcome to episode 158 of Life on Fire. There’s a new frontier in online marketing that every business owner should be using: webcasts. To explain what they are and why you should be using them is the de facto expert on this topic: my good friend and former guest of the show Mr. Mike Koenigs.
On this episode Mike and I are talking about the opportunity webcasts provide for differentiation in your market, why webcasts are the best way to reach a massive audience, and the three commandments of webcasting.
As you’re tuning in pay attention to those topics but also pay close attention to the way we present this webcast: examine the flow of it, what we share, when we share it and how we share it. I want you to notice those things so when you do your first webcast you can follow in our footsteps and be successful!
In this episode you’ll hear:
When I asked Mike what he saw as the greatest challenge for entrepreneurs and business owners right now he said it’s standing out, generating and keeping an audience’s attention and deepening that relationship. In other words the biggest pain point for many of us is finding and growing a rabid fan base.
One of the easiest ways to solve that pain point is webcasts. Webcasts provide a place for you to connect with your audience, find out what they are struggling with and provide solutions to that struggle.
When you become the person who helps them you deepen that connection and grow your relationship with them. And who do you think they’re going to be talking about? YOU! So with webcasts you are finding, growing and creating connections with your audience.
With webcasts you’re also creating content you can repurpose into other videos, or books or audio podcasts. Now you’re providing even more value to your audience making it easier for them to know, like and trust you.
And there’s a big big market for them. Over 70% of the human race is engaged online, usually with multiple devices. Obviously webcasts are online and they plug you directly into that 70%.
Also webcasts give you the platform to know who your audience is, how to speak to them, what they love or hate and how they communicate. By asking questions and listening to what they ask during your webcasts, and how they ask it you’ll know them on a deeper level so that you can have that rabid fan base and audience.
Now that you know why you should consider webcasts, let’s look at Mike’s three commandments of webcasting.
1. Get People to Sign Up.
Sounds simple right? It is simple but not necessarily easy. If you correctly advertise and market your webcast it becomes easier. For example if you are talking health consider a headline like 5 Ways to Boost Your Energy.
Giving specific benefits about the content you’ll cover in your webcast makes it easier for people to want to sign up.
2. Get People to Show Up and Engage.
The real secret here is to be friendly! Smile when you’re on camera, use the most powerful word in the English language: YOU. Doing both of those things will make a huge difference in your audience participation levels.
3. Get Them to Take The Next Step.
Basically start with the end in mind. Do you want them to buy a product at the end of the webcast? Then seed the sale by talking about what they want and the outcome they’ll get from buying your product.
The second secret to commandment three is to present social proof, such as testimonials. You’re showing people others like your product, trust it and have benefitted form using it. This is one of the most powerful forms of marketing there is.
And the third secret to this commandment is to use the phrase “so that you can”. This phrase tells people what they will get from taking the action you want them to take.
Those are your three commandments to webcasts. On today’s show Mike and I also talk about when and how to use irresistible bonuses, the order of importance for the social media outlets today. Plus we bring in a very a special guest who shares his experience hearing Mike at a recent Life on Fire event and how doing so changed his life. It’s all here on episode 158 of Life on Fire!
Mon, 19 October 2015
Hey hey! Welcome to episode 157 of Life on Fire. Sometimes as entrepreneurs we think we can only give back after we’ve reached a certain level of success. But today’s episode is all about the power of giving back, no matter where you are in your business.
On this show both Megan and I give away Starbucks gift cards as part of Life on Fire’s Pay It Forward Fridays. These Pay It Forward Fridays were designed to be random acts of kindness.
My hope is you’ll be inspired to pay it forward to other people as a result of this episode! And when you do I’d love to hear from you in the comments below about what you did and what it was like for you.
In this episode you’ll hear:
The power of giving back is just that: powerful. It’s taking a bit of time out of our day to think about others and do something nice for someone else.
It doesn’t have to be a big gift or a dramatic gesture, it can be as simple as paying for the coffee for the person behind you in the drive-thru. Small, thoughtful gifts are just as meaningful; and random acts of kindness are just what they say they are: kind. Can you imagine what our world would be like if we all did one random act of kindness every week? How many lives would we touch? How would someone else’s life change?
Giving back doesn’t always have to be about knowing the impact we had, giving back is about making a positive difference in someone else’s life whether or not we are directly thanked by them.
The power of giving back is the power of giving to others, and has very little to do with being recognized for that act of giving.
On today’s show pay attention as Megan Ann and I both give these gift cards to random strangers who pass by us. Notice how people react: some people just ignore us, others are too busy to stop, other people are skeptical and others are appreciative of our gifts.
Then ask yourself which of these groups of people do you fall into? How often are you too busy or skeptical to accept someone else’s gesture of kindness?
Think about it after you watch episode 157 of Life on Fire, then go out and do something kind for a random person. Come back here and let us know what you did and what your experience was like!
Mon, 12 October 2015
Hey hey! Welcome to episode 156 of Life on Fire. Today we’re visiting my good friend Mike Koenigs. Mike is a best-selling author, serial entrepreneur, creator of Traffic Geyser and internet marketer of the highest caliber.
On today’s episode Mike and I talk about how his battle with cancer helped him produce not one but 3 best-selling books! He details his exact process for you to follow. This is a step-by-step system to finding your purpose, your passion and bringing it to life.
Mike also shares how to get off the trading time for dollars treadmill, what makes the greatest marketers and what the impact of having a book can do for your business.
In this episode you’ll hear:
Mike is well-known in internet marketing circles and has created such powerful tools as Traffic Geyser and Instant Customer. He’s long been a man on a mission to help entrepreneurs build customer relationships, leverage their assets, and scale their businesses for success.
Along the way Mike has discovered one of the most powerful tools for any business: a best-selling book on Amazon.
On this episode he explains how to leverage the tools Amazon gives you to create that best-seller, and why it is so powerful for your business. And even better? He shares how and why the process of creating and fulfilling your book will help you find what you are most passionate about, and what you are meant to bring to the world.
To get started writing your book Mike has found the 10x10x4 system, and he gives the full details on today’s show. To sum up it’s a simple process you can do in a few short hours, and it will give you a ton of great content to started with!
We also dive further into the book discussion; Mike explains why having a best-seller is so powerful and why it makes such a great lead generation tool for your business. In fact he says it is the most powerful lead magnet you can create to grow your business.
There’s something about a best-selling book that exponentially increases your value and your credibility, and it can be done in any industry by anyone. You are seen as a thought leader and are far more likely to land speaking engagements with a book than without.
In terms of your business, a book is the perfect way to create authentic and personal relationships with your customers. Mike explains how he does it by giving away valuable products to people who buy his book, and also share their personal information with him in the process. Mike tells us how he fully utilizes that personal information for his customers’ benefit and for his business’ benefit too.
Mike is full of value bombs on this episode so there’s lots more here - like why podcast leads are better than a Facebook lead, and he even tells us something no one else knows about him! Listen to episode 156 of Life on Fire for all of that and more on today’s show.
Direct download: 156_How-to-be-a-Best-Selling-Author-with-Mike-Koenigs.mp3
Category:general -- posted at: 9:59am PDT
Mon, 5 October 2015
Hey hey! Welcome to episode 155 of Life on Fire. Even if we find monetary success we can be miserable; if we aren’t living our purpose life can seem empty and unfulfilling, no matter how many nice things we own and how much money is in our bank account.
On today’s episode I’m sharing my story as told to my church’s Pathfinders group. I give them my background and how I went from 11 failed businesses to financial success and finding my purpose in life.
Even if you’ve heard my story before you’ve never heard it told this way. Listen in and see how it applies to your life and your business today. Are you really living a life on purpose? You’ll know after listening to episode 155 of Life on Fire!
In this episode you’ll hear:
As you may or may not know I had a dream as a child to build a successful business and sell it. My dad was always busy working, and I wanted to be a dad when I grew up too - and have a successful career that allowed me plenty of time to be with my kids.
So all through my 20s I dug deep and invested all my time, energy and sweat equity into creating that successful business.
And I failed. Over and over and over again. In fact I failed 11 times, and family members were starting to tell me I should give up and be more like my brother. But my mom wasn’t one of them. She bought me the book The Secret and wrote “I believe in you” in that book.
When I read that book it fired me up; I was ready to use what I learned from it and create the success I hadn’t yet had. I was so committed to that success and realizing my goal I got a tattoo across my chest inked backwards to remind myself every single day of what I was going after!
And I did find that success. I started a business as a Facebook marketer and exploded that company’s growth, eventually selling it.
When I sold it I had achieved my childhood dream. To top it off I moved to San Diego, one of the most beautiful cities in the world. I finally had a nice home, a beautiful place to live and a lifelong goal under my belt. I should’ve been ecstatic, but instead I was miserable because I hadn’t found my true purpose.
With the help of my church and its’ Pathfinders group I was able to network and connect with people who have helped me and allowed me take my next big leap: to help as many people as possible find and live their life on fire.
And it’s working. As of today that business has quadrupled in income in the last 12 months!
Ultimately I’m sharing this so you can find your own success. And to do so you simply need to ask yourself: if you had all the money in the world, had donated as much money as you wanted, traveled all you wanted - what would you do with your time? What would you be working on?
The answer to that question is the answer to finding your purpose and living your life on fire.
Listen to episode 155 of Life on Fire for all of that and more on today’s show.