Life on Fire TV (Audio) – Online Business Coaching With Nick Unsworth
Megan and I have been wanting to pay it forward to the media team at C3 church for months and months.  The media team works incredibly long hours and they are responsible for creating all of the video production and design that makes the experience at C3 Church so incredible.
We figured that there’s no better way to pay it forward than to do it on camera Pay it Forward Friday style!
So here’s the plan…
We purchased the brand new Phantom 4 Drone along with an extra battery and sweet backpack.  From there, we also decided to get a silver metal briefcase to stuff with money of course lol.
Next step is that we had to figure out how we could surprise them with it.  So we got Pastor Jon Heinrich’s involved.  He reached out to them and told them that Nick, Megan, and Life on Fire will be shooting a behind the scenes documentary.  This would give us a reason to be in on the media team’s weekly production meeting.
From there, we then needed to come up with a reason to bring in a package. 
Of course we called Michael O’Neal from to come join us dressed up as a UPS man, with hat and all :).
The stage was set and I think we pulled it off nicely.
The best part of paying it forward is not actually the feeling and happiness that comes from the act of giving…the best part is knowing that the receiver will actually pay it forward in the future.  
I love imagining what they will be doing to pay it forward to others in the future.
It’s the ripple effect that we love and why we do this.
So, how about you!?  I’d love for you to share something that you’ve done to pay it forward OR any ideas that you have to go out and pay it forward.
Direct download: 184_Surprise-Drone-Attack.mp3
Category:general -- posted at: 10:44am PDT

Hey hey! Welcome to episode 183 of Life on Fire.  For this episode we’re doing something special and something different - we are going behind the scenes of someone else’s event! The someone else is Tai Lopez, a truly successful entrepreneur who is a friend and has given so much to me and the Life on Fire movement.

You’ll see what happens before and during this sold-out event: including several of the talks I gave his group and a private lunch for Life on Fire supporters who were at Tai’s event. It’s a fun and informative look at what goes on behind the scenes, and where I’m taking Life on Fire next.  

In this episode you’ll hear:


  • How to grow your audience and attendance at your own events. (2:45)
  • What's the biggest obstacle most entrepreneurs face? (3:35)
  • Why having a big why is vital. (4:25)
  • How to get into state, and what that means. (9:45)
  • What does courage actually mean? (9:50)
  • And so much more!

In the first segment of today’s episode you’ll join me as I prepare to speak to Tai’s group and share why it’s so valuable to connect with other people’s audiences. I’m always intent on growing my audience, and growing the attendance at Life on Fire events so tapping into someone else’s audience is a great way to share my message, bring more people into the Life on Fire fold and touch even more lives.

But the most important reason for speaking to Tai’s group is I wanted to give back to him. Tai has always been a great support for me and what I’m doing with the Life on Fire movement so I wanted to help him and help his community.

I shared with them why having a big why is so important, how it calls you to jump out of bed in the morning rather than grinding through your day just to get it over with. Being passionate about what you do is vital to success in your business, and in the rest of your life.

If you’re wanting to find out what you’re that passionate about ask yourself what you would if you had $100 million in the bank. If you had that money and you had traveled, and given back in whatever ways you desire to give back, and had taken care of all the loved ones you wanted to take care of what would you do? Who would you serve and how would you serve them? What would you do with your days?

Answering those questions is how you find your mission, your movement and start building your Life on Fire.

After I spoke to Tai’s group I held a private lunch for Life on Fire followers who were in attendance. I wanted to get them all together to talk about my vision for the Life on Fire movement, and share with them something I’m doing that I have wanted to do since starting this business - but have been afraid to do before now! You’ll have to listen in to find out what that is, it’s exciting and I’m pumped to do it now!

After lunch and after Tai spoke to his group I wrapped up the day with a discussion on how to get into state, and why it’s important to do so often. When’s the last time you thought about your most courageous moment in your life? Now when’s the last time you worried about money? Or about your health, or a loved one?

Why do most of us spend so much time worrying about things, and listening to negative thoughts, and so little time focused on the positive things in our lives? You can turn that around by thinking of your most courageous moment and writing it down.

Really get into the details of it, feel the feelings you felt and remember what you saw, heard and even smelled in that moment. Write it all out and think about that every single day. Let that become your touchstone when things get difficult, go back to that courageous moment when you find yourself spiraling down into negative thoughts and pull yourself out of it. Get your mind and your body back to that moment of courage and embrace it. Doing so helps you be present and live full out every day, and start living your life on fire!


Direct download: 183_Behind-the-Scenes-at-a-Tai-Lopez-event.mp3
Category:general -- posted at: 10:40am PDT

Hey hey! Welcome to a bonus edition of Life on Fire. Our guest from episode 182, Jenn Beninger, has such a compelling personal story I had to bring her back to share it with you.

If you’ve ever felt like you were wandering around your life like a lost puppy you’ll relate to Jenn. On today’s show we talk about how she went from being that lost puppy to living a life on fire, and what that life on fire looks like for her now.

In this episode you’ll hear:


  • When did Jenn’s life shift? (3:20)
  • Why negative thoughts pop up when we’re up to big things. (4:45)
  • Why we used the phrase “Bye Felicia!” to help Jenn, and how it will help you too. (6:55)
  • How Jenn made 3 calls and landed 2 clients! (9:35)
  • And so much more!

Jenn has been self-employed for quite awhile. She started her first business back in 1997, it was a wedding consultant business. While she was successful at it for many years she also felt like she was lacking purpose, there was something more for her beyond what she was doing.

Life has a way of stepping in and it did not long ago: her business fell apart and Jenn began to wander like a “lost puppy” (her words!). The wandering went on for a good six months til Jenn attended an event where I was speaking, an event she felt she absolutely had to attend.

Prior to the event we hadn’t met; in fact she hadn’t heard of me or my company before I was on stage that day. But after I shared my story she felt compelled to introduce herself. We talked a bit and I gave her my card, she promised to get in touch but never did.

Something about about her and our conversation stuck with me so when I didn’t hear from her I reached out to a mutual friend and asked for him to connect us. Even though he thought it was weird he did!

After talking with Jenn I suggested she take part in one of my coaching programs. She was reluctant to make the financial investment, her business had gone under after all so I suggested we do a VIP day together. I promised her if she didn’t get a breakthrough and didn’t have an incredibly transformative experience from the VIP day I’d give her her money back.

She took me up on it and came to San Diego. After a lot of avoidance on her part we came up with her passion and purpose: she loves video and helping people spread their message with video so she is now a YouTube marketing expert.

Since that day she’s started an entirely new company with more passion and more purpose then she’s had before. In less than a year since that fateful VIP day she has built a thriving company serving other successful entrepreneurs with done-for-you services and products. She’s raised her health game as well, dropping 30 pounds! Her business, her health, her family and her life are all a reflection of finding her true passion and purpose.

On today’s show we talk about how she broke through her negative thought patterns to create a truly amazing life on fire! Have a listen for all of that and more on this bonus episode of Life on Fire.


Direct download: BONUS-From-Wandering-Puppy-to-Living-a-Life-on-Fire-with-Jenn-Beninger.mp3
Category:general -- posted at: 8:25pm PDT

Hey hey! Welcome to episode 182 of Life on Fire. If you want to get more leads for your business and reach more people you have to know how to effectively market yourself. And one of the hottest ways to do that is YouTube advertising.

On this edition of Life on Fire I’ve brought YouTube advertising expert Jenn Beninger on to talk about the 5 ways to optimize YouTube advertising and grow your leads, your audience and your business.

In this episode you’ll hear:


  • What are the 3 ways to research keywords? (2:00)
  • What is an in-stream ad and when should you use it? (4:15)
  • Jenn shares a super secret tip just for you! (6:50)
  • How to read your viewership numbers, and why it’s important. (8:00)
  • What are specific ways to make an authentic video? (11:00)
  • And so much more!

Jenn is one of the best and brightest I know when it comes to YouTube marketing. She knows the ins and outs of making these types of ads work for you, and today she breaks down her top 5 tips to doing so.

1. Research your keywords.

When people are looking for something online they typically type in the words “how to” followed by the word or phrase they are searching for. People do this on Google and  on YouTube. If you know what word or phrases they are searching for you you’ll then know how to reach them.

Jenn gives three specific ways to find those keywords using Google analytics, and YouTube. She also explains how many searches and views you should be looking for too.

2. Choose the type of ad you’re going to run.

Now that you have your keywords and your video ready you will decide if you should run an in-stream ad. A good rule of thumb to follow is if you have a great video simply create a 15 to 30 second intro for the video and run an ad with that. Jenn says doing so and using an in-stream ad will give you the most bang for your buck!

3. Connect all of your accounts.

You want all of your accounts to be connected so you know what works and what doesn’t with your ads. To do this go to and get your unique code. Then take that code and put it in your Adwords account.  Next make sure your YouTube channel is connected and your web site too.

It’s important to do this because you have to know where your people on youtube are coming from so you can be sure you reach more of them.

And Jenn’s super secret tip she shares is this: go under Adwords and in the tools section find the button that says conversion pixel. Next create the pixel and add it to your thank you page (or ask your web person to do it for you). Now you can track dollar for cent what is happening on your youtube channel!

4. Read your numbers.

Now that you are up and running with your ads pay attention to who is watching. You can do this by looking at your Adwords account and paying attention to your demographics.


If your ads are running to 18-24 year olds but they are not watching your ads and your market is 30-45 year olds, turn off the ads for the 18-24 year old group. If a group isn’t in your target market and they aren’t watching the ads turn off the ads! Save yourself money and target the people who are watching and are the people you want to reach.

5. Create real, authentic videos.

All the effort and planning in the world won’t do you any good if the videos you make aren’t really you. If you get in front of the camera and are trying to be someone else you won’t connect with your audience. So don’t make videos based on what you think other people want to hear about or subjects that seem popular at the moment - make videos that reflect who you are, what you stand for and what you are giving to the world.

On today’s show Jenn also explains why you don’t have to be perfect on camera to create a great, compelling video. She is a fountain of knowledge on what works and what doesn’t when it comes to YouTube advertising. Get ready to dive deep and take some notes on episode 182 of Life on Fire!


Direct download: 182_5-Tips-to-Optimize-YouTube-Advertising-with-Jenn-Beninger.mp3
Category:general -- posted at: 9:57am PDT

Hey hey! Welcome to episode 181 of Life on Fire. One of the most popular mediums today is live streaming video, and because it’s so popular there are plenty of myths attached to it! Here to help you overcome these fallacies and fully capitalize on this simple yet effective business technique is Mike Koenigs.

On today’s show Mike talks about his background, his everywhere-now-system and his tips for making the most of live video streams and webcasting. Whether you are new to the Internet marketplace or a seasoned pro he has great ideas that your business will benefit from. Listen in to hear all of that and more on this episode of Life on Fire.

In this episode you’ll hear:

  • Why you should get wealthy with a purpose. (6:05)
  • How he produced a book in 4 days. (20:50)
  • What's on the other side of fear? (32:35)
  • How Mike helped John Assaraf generated 14k leads a week. (34:55)
  • Why focusing on high quality, high value will change your business. (44:25)
  • And so much more!

Mike Koenigs visited with us last on episode 158 where he shared the 3 commandments of webcasting, if you want to listen to that check the Resources section below. He covers a ton of great info on this same topic in that show, but something we didn’t talk about much was his background.

Mike was raised in Eagle Lake, Minnesota - and yes you may hear his accent slip out from time to time! Because he’s been unemployable nearly his entire life he’s been an entrepreneur since the beginning. The turning point for him came when he was running a marketing agency called Digital Cafe. Business had slowed down and he was paying his employees with credit cards, and buying food for himself with his gas card.

Around that time he heard about Tony Robbins, and was intrigued. One evening when Mike came home from work he found a new credit card in his mailbox with an $8500 credit limit. He brought his mail inside, turned on the television and there was Tony Robbins. Mike ordered the program Tony was selling, and began listening to it as soon as it arrived.

Not long into it Mike was hooked: he knew Tony and Tony’s work could help him with his business. Mike picked up the phone and called to sign up for all of Tony’s programs. That was his turning point. In six months’ time and with a lot energy and sweat equity Mike bailed out his company and was on his way. From that experience he learned the value of investing in himself, and he had the results to show it.

Mike shares the wisdom he learned on that journey on today’s show along with the most common webcasting myths, and why they are just myths.

1. The first myth is no traffic or list.

Even if you don’t have an audience or a list you can find people by putting your webcast on various sites, and they’ll promote it for you. There’s a full list of Mike’s suggested sites in the Resources section below, but a few of them are and

2. You don’t like the way you look on camera.

There is a very simple remedy for this: Mike says you should get over it! And that perfect people don’t sell as much as interesting-looking people; less than perfect sells more than perfect so stop worrying about it so much and get on with your webcast.

3. You’re not an expert or an authority.

There’s another simple solution to this: interview experts. You build your own credibility by interviewing other experts for your show, and sharing that person’s knowledge with your audience.

4. You are not technically-inclined and don’t have a studio or access to one.

Mike spells out exactly what gear you need to get started, and it is what most of us already have or can easily buy and use! You don’t need technical savvy to know how to create a webcast, anyone can do it.

5. You are not good at marketing or copywriting.

Again another misconception: you don’t have to be, you just have to be good at answering questions from your audience. You don’t need to do any more than that, just talk and answer questions because that’s all copywriting is at its core.

6. You don’t like to sell.

Like the previous answer this is about answering questions authentically. Your audience will fall in love with you if you do that for me, you become a teacher to them and a source of knowledge. They’ll naturally want to buy from you when you do that for them.

7. You don’t have a team.

You don’t need one - you need a laptop and to push buttons on it! There isn’t a whole lot more involved in the process, and you definitely don’t need a team of people to run a webcast.

8. It won’t work for your business.

As long as your business involves demonstrating, teaching, answering questions and/or building a relationship with another human being webcasts will work for your business.

Mike busts those myths plus recaps his 3 commandments on webcasting and explains why business is about building intimate relationships (and how you can do so). His lessons are valuable teaching moments whether you’re new to entrepreneurship or have been in the game for a long time.

Have a listen for all of that and more on episode 181 of Life on Fire!


Direct download: 181_Overcoming-the-Common-Myths-of-Videostreaming-with-Mike-Koenigs.mp3
Category:general -- posted at: 2:14am PDT